Maze Pricing (2026)

Maze keeps their cards close — the only public anchors are $0 and 'call us,' which means the real pricing lives entirely in sales conversations. You're almost certainly paying for some combination of seats and study/response volume, but there's no transparency on what the actual value metric is without talking to their team.

2 plans custom Free plan Free trial
Free
$0/mo
Enterprise
Contact Sales
Verified Jul 25, 2026 Official pricing page
Screenshot of Maze's pricing page showing its plans and prices
Their pricing page, captured Jul 25, 2026

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Free

$0/mo
  • Essential prototype testing
  • Surveys
  • Pay-per-use panel credits

Enterprise

Contact Sales
  • Access to a global panel of 7M+ participants, or bring your own users for free
  • All Maze AI features
  • Moderated interviews
  • AI moderated interviews
  • Prototype testing
  • Live website testing
  • Surveys
  • Card sorting and tree testing
  • Mobile experience testing
  • Audio / video / screen recording
  • Automated research analysis and presentation-ready reports
  • Enterprise controls and security
  • Priority support, dedicated CSM, and research partner access

AI Pricing Analysis

Pricing Model

Maze keeps their cards close — the only public anchors are $0 and 'call us,' which means the real pricing lives entirely in sales conversations. You're almost certainly paying for some combination of seats and study/response volume, but there's no transparency on what the actual value metric is without talking to their team.

Tier Strategy

Free is clearly a hook for solo researchers or PMs running occasional tests, while Enterprise is built for research ops teams that need SSO, advanced permissions, and org-wide governance. The upgrade trigger is predictable: the moment a team wants to collaborate across multiple projects or needs integrations with tools like Jira or Figma at scale, Free hits a wall fast.

Competitive Positioning

Sitting between scrappy tools like Useberry and the enterprise-heavy UserTesting, Maze targets mid-market product teams who want speed without the six-figure UserTesting commitment. The free plan signals they're competing on accessibility, but the jump to custom Enterprise pricing suggests they're not trying to win on being the cheapest — they're betting on workflow depth.

Growth Lever

The free plan is intentionally limited on response caps and panel access, which is the core pain point that forces upgrades — you can build the test for free, but reaching real users at scale costs money. Seat expansion and access to Maze's participant panel are the two clearest expansion levers once a team is bought in.

Maze Pricing FAQ

How much does Maze cost?
Pricing is custom — you'll need to talk to their sales team for a quote.
Is there a free plan?
Yes. The "Free" plan is free forever, not just a trial. You get essential prototype testing, surveys, pay-per-use panel credits. It's enough to evaluate the product before upgrading.
Can I try it before paying?
Yes — there's a free trial. You don't need a credit card to start.
How does the pricing work?
Maze keeps their cards close — the only public anchors are $0 and 'call us,' which means the real pricing lives entirely in sales conversations. You're almost certainly paying for some combination of seats and study/response volume, but there's no transparency on what the actual value metric is without talking to their team.
Which plan makes sense for me?
Free is clearly a hook for solo researchers or PMs running occasional tests, while Enterprise is built for research ops teams that need SSO, advanced permissions, and org-wide governance. The upgrade trigger is predictable: the moment a team wants to collaborate across multiple projects or needs integrations with tools like Jira or Figma at scale, Free hits a wall fast.

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