Maze Pricing (2026)
Maze keeps their cards close — the only public anchors are $0 and 'call us,' which means the real pricing lives entirely in sales conversations. You're almost certainly paying for some combination of seats and study/response volume, but there's no transparency on what the actual value metric is without talking to their team.
- Free
- $0/mo
- Enterprise
- Contact Sales
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Free
- Essential prototype testing
- Surveys
- Pay-per-use panel credits
Enterprise
- Access to a global panel of 7M+ participants, or bring your own users for free
- All Maze AI features
- Moderated interviews
- AI moderated interviews
- Prototype testing
- Live website testing
- Surveys
- Card sorting and tree testing
- Mobile experience testing
- Audio / video / screen recording
- Automated research analysis and presentation-ready reports
- Enterprise controls and security
- Priority support, dedicated CSM, and research partner access
AI Pricing Analysis
Pricing Model
Maze keeps their cards close — the only public anchors are $0 and 'call us,' which means the real pricing lives entirely in sales conversations. You're almost certainly paying for some combination of seats and study/response volume, but there's no transparency on what the actual value metric is without talking to their team.
Tier Strategy
Free is clearly a hook for solo researchers or PMs running occasional tests, while Enterprise is built for research ops teams that need SSO, advanced permissions, and org-wide governance. The upgrade trigger is predictable: the moment a team wants to collaborate across multiple projects or needs integrations with tools like Jira or Figma at scale, Free hits a wall fast.
Competitive Positioning
Sitting between scrappy tools like Useberry and the enterprise-heavy UserTesting, Maze targets mid-market product teams who want speed without the six-figure UserTesting commitment. The free plan signals they're competing on accessibility, but the jump to custom Enterprise pricing suggests they're not trying to win on being the cheapest — they're betting on workflow depth.
Growth Lever
The free plan is intentionally limited on response caps and panel access, which is the core pain point that forces upgrades — you can build the test for free, but reaching real users at scale costs money. Seat expansion and access to Maze's participant panel are the two clearest expansion levers once a team is bought in.
Maze Pricing FAQ
- How much does Maze cost?
- Pricing is custom — you'll need to talk to their sales team for a quote.
- Is there a free plan?
- Yes. The "Free" plan is free forever, not just a trial. You get essential prototype testing, surveys, pay-per-use panel credits. It's enough to evaluate the product before upgrading.
- Can I try it before paying?
- Yes — there's a free trial. You don't need a credit card to start.
- How does the pricing work?
- Maze keeps their cards close — the only public anchors are $0 and 'call us,' which means the real pricing lives entirely in sales conversations. You're almost certainly paying for some combination of seats and study/response volume, but there's no transparency on what the actual value metric is without talking to their team.
- Which plan makes sense for me?
- Free is clearly a hook for solo researchers or PMs running occasional tests, while Enterprise is built for research ops teams that need SSO, advanced permissions, and org-wide governance. The upgrade trigger is predictable: the moment a team wants to collaborate across multiple projects or needs integrations with tools like Jira or Figma at scale, Free hits a wall fast.
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