Forms Software Pricing (2026)
What 16 forms tools actually charge, taken from their own pricing pages and re-checked as they change. Cheapest first.
Pricing verified Aug 18, 2026
Prices here change. You'll hear about it.
Outmano watches pricing, features, roadmaps and reviews across your market, then sends one weekly brief: what changed, and what it means for you.
Forms pricing at a glance
| Product | Entry price | Plans | Free plan | Free trial |
|---|---|---|---|---|
| Zoho Forms | $10/mo | 5 | Yes | No |
| Fillout | $19/mo | 5 | Yes | No |
| Formsite | $21/mo | 5 | Yes | Yes |
| Cognito Forms | $24/mo | 4 | Yes | Yes |
| Paperform | $24/mo | 4 | Yes | Yes |
| Tally | $24/mo | 3 | Yes | No |
| SurveyMonkey | $30/mo | 3 | No | No |
| Jotform | $34/mo | 5 | Yes | No |
| User Interviews | $36/mo | 5 | No | No |
| Typeform | $39/mo | 4 | Yes | Yes |
| Formstack | $99/mo | 4 | No | Yes |
| Great Question | $129/mo | 2 | No | Yes |
| Dovetail | Custom | 2 | Yes | No |
| Lookback | Custom | 4 | Yes | Yes |
| Maze | Custom | 2 | Yes | Yes |
| Wynter | Custom | 4 | No | No |
Every forms tool we track, cheapest first
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Zoho Forms
Online form builder from Zoho.
Zoho Forms sits in the budget-to-mid-market range — cheaper than Typeform's upper tiers and competitive with JotForm's paid plans. They're going after cost-conscious SMBs already in the Zoho ecosystem, not trying to out-premium the design-forward players.
Plans: FREE $0/mo · BASIC $10/mo · STANDARD $25/mo · PROFESSIONAL $50/mo · PREMIUM $90/mo
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Fillout
Modern forms with powerful integrations.
Sits cheap-to-mid against Typeform and Jotform, especially once you factor in the no-per-seat model — a 20-person team on Fillout Business ($89 flat) would get crushed on per-seat pricing elsewhere. They're clearly going after small-to-mid teams who feel punished by seat-based competitors and want predictable costs as they scale headcount.
Plans: Free $0/mo · Starter $19/mo · Pro $49/mo · Business $89/mo · Enterprise Contact Sales
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Formsite
Online forms and surveys since 1998.
Sitting in the $21-84 range for most tiers puts Formsite mid-market — pricier than bare-bones form builders like Google Forms or Tally, but cheaper than the enterprise-heavy end of JotForm or Typeform's business plans. They're courting teams that need serious data/reporting features without paying for a full survey-research platform.
Plans: Personal $21/mo · Professional $34/mo · Business $59/mo · Business + $84/mo · Enterprise $209/mo
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Cognito Forms
Powerful forms with logic and payments.
Cognito Forms sits mid-market — pricier than bare-bones form builders like Google Forms but noticeably cheaper than Jotform or Typeform at the higher tiers. Showing an actual Enterprise number ($174) instead of hiding behind 'contact sales' is a deliberate move to look transparent and win over buyers who hate opaque enterprise pricing games.
Plans: Individual $0/mo · Pro $24/mo · Team $49/mo · Enterprise $174/mo
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Paperform
Forms that feel like documents.
Paperform sits in the mid-market lane — pricier than bare-bones form tools like Google Forms or Tally's free tier, but noticeably cheaper than heavyweight platforms like Typeform or Jotform's higher tiers. They're clearly courting freelancers, consultants, and small businesses who want a form builder that doubles as a lightweight storefront or booking tool without paying enterprise prices.
Plans: Free $0/mo · Essentials $24/mo · Pro $49/mo · Business $99/mo
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Tally
Free, simple form builder.
Tally sits mid-to-low in the form-builder category — cheaper than Typeform's premium pricing but not as bare-bones as free alternatives like Google Forms. It's positioned as the budget-conscious, no-fuss option for teams that want Typeform-style forms without Typeform-style invoices.
Plans: Free $0/mo · Pro $24/mo · Business $74/mo
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SurveyMonkey
Online surveys and questionnaires.
No free plan and no free trial is an aggressive stance for a category where Google Forms and Typeform undercut on price or give away functionality — SurveyMonkey is betting its brand recognition and feature depth justify skipping the freemium funnel entirely. That $92/mo Premier tier plus custom Enterprise pricing puts them squarely in premium territory, chasing mid-market and enterprise teams rather than scrappy startups or individuals.
Plans: Team Advantage $30/mo per seat · Team Premier $92/mo per seat · Enterprise Contact Sales
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Jotform
Online form builder.
Sits mid-market — pricier than bare-bones form tools but way cheaper than full-on workflow platforms like Typeform or Formstack at scale. They're going after small-to-mid businesses that need more than a free tool but don't want to pay enterprise-survey-platform prices.
Plans: Starter $0/mo · Bronze $34/mo · Silver $39/mo · Gold $99/mo · Enterprise Contact Sales
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User Interviews
Participant recruiting for research.
They're mid-market on entry price but the per-session model means costs compound fast at scale — not the cheapest option once you factor in incentives plus the 3% processing fee on top. They're going after product and UX teams who want a managed recruit panel without building their own, competing with Respondent and Ethnio on quality and speed rather than price.
Plans: Essential $36/mo · Pay As You Go $49/mo · Custom Contact Sales · Workflow Contact Sales · CRM Contact Sales
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Typeform
Conversational forms and surveys.
At $39-$129 for the core tiers, Typeform sits mid-to-premium compared to bare-bones form builders like Google Forms or JotForm's cheaper tiers — you're paying for design polish and conversational UX, not just data collection. They're clearly not chasing the budget crowd; the jump to $379 for Growth Flow signals they want mid-market teams who see forms as a conversion tool, not just a utility.
Plans: Basic $39/mo · Plus $79/mo · Business $129/mo · Growth Flow $379/mo
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Formstack
Workplace forms and document automation.
At $99-$299/mo before any custom tiers, Formstack sits mid-to-premium compared to bare-bones form builders like Typeform or Jotform's cheaper plans, but it's positioned to compete with heavier workflow/document platforms once you're in Suite territory. They're clearly chasing ops-heavy teams (HR, finance, healthcare) who need forms tied to documents and approvals, not just marketers collecting emails.
Plans: forms $99/mo · Suite $299/mo · Salesforce Solutions Contact Sales · Enterprise Solutions Contact Sales
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Great Question
All-in-one UX research platform.
Sits in the mid-market range for dedicated research ops platforms — not trying to compete on price with lightweight tools like Maze, but not as expensive as full enterprise suites. They're targeting teams serious enough about research to pay for a dedicated platform but not yet locked into a big-vendor relationship.
Plans: Self-serve $129/mo per seat · Enterprise Contact Sales
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Dovetail
Customer research repository and AI analysis.
Hiding all commercial pricing signals a premium positioning play — they're not competing on cost, they're competing on being the 'serious' research repository for mature UX orgs. They're going after the same enterprise research budgets as Maze and UserTesting, not the scrappy startup crowd.
Plans: Free $0/mo · Enterprise Contact Sales
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Lookback
Live and unmoderated user interviews.
At $299/yr for freelancers, they're accessible enough to compete with tools like Maze or Lyssna at the low end, but the Insights Hub tier pushes into UserTesting and Dovetail territory on price. They're not the cheapest option in UX research tooling, but they're not swinging for enterprise-only either — it's a mid-market play with a clear path upmarket.
Plans: Freelance Contact Sales · Team Contact Sales · Insights Hub Contact Sales · Enterprise Contact Sales
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Maze
Rapid user research and testing.
Sitting between scrappy tools like Useberry and the enterprise-heavy UserTesting, Maze targets mid-market product teams who want speed without the six-figure UserTesting commitment. The free plan signals they're competing on accessibility, but the jump to custom Enterprise pricing suggests they're not trying to win on being the cheapest — they're betting on workflow depth.
Plans: Free $0/mo · Enterprise Contact Sales
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Wynter
Message testing with B2B audiences.
This is firmly premium territory — $20K floor just to get on a subscription plan signals they're not chasing scrappy startups. They're going after mid-market and enterprise B2B companies with dedicated product marketing or research budgets who need fast, qual-adjacent audience feedback.
Plans: Pro Contact Sales · Elite Contact Sales · Pay-as-you-go Contact Sales · Wynter Black Contact Sales
Forms Software Pricing FAQ
- How much does forms software cost?
- Entry prices run from $10/mo (Zoho Forms) to $129/mo (Great Question), with a median entry price of $27/mo across the 12 priced products we track.
- What is the cheapest forms software?
- Zoho Forms has the lowest entry price of the forms software we track, at $10/mo. Fillout ($19/mo) and Formsite ($21/mo) are next. Zoho Forms and Fillout are free to start on.
- Is there free forms software?
- Yes — Zoho Forms, Fillout, Formsite and 8 more offer a free plan.
- How is forms software usually priced?
- 6 of the 16 forms tools we track use flat rate pricing, against 4 on hybrid and 2 on per seat.