Forms Software Pricing (2026)
What 16 forms tools actually charge, taken from their own pricing pages and re-checked as they change. Cheapest first.
Pricing verified Oct 05, 2026
Prices here change. You'll hear about it.
Outmano watches pricing, features, roadmaps and reviews across your market, then sends one weekly brief: what changed, and what it means for you.
Forms pricing at a glance
| Product | Entry price | Plans | Free plan | Free trial |
|---|---|---|---|---|
| Zoho Forms | $10/mo | 5 | Yes | No |
| Fillout | $15/mo | 5 | Yes | No |
| Formsite | $21/mo | 5 | Yes | Yes |
| Cognito Forms | $24/mo | 5 | Yes | Yes |
| Paperform | $24/mo | 4 | Yes | Yes |
| Tally | $24/mo | 3 | Yes | No |
| Lookback | $24/mo | 4 | Yes | Yes |
| SurveyMonkey | $30/mo | 3 | No | No |
| Jotform | $34/mo | 5 | Yes | No |
| User Interviews | $36/mo | 3 | No | No |
| Typeform | $39/mo | 4 | Yes | Yes |
| Formstack | $99/mo | 4 | No | Yes |
| Great Question | $129/mo | 2 | No | Yes |
| Dovetail | Custom | 2 | Yes | No |
| Maze | Custom | 2 | Yes | Yes |
| Wynter | Custom | 4 | No | No |
Every forms tool we track, cheapest first
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Zoho Forms
Online form builder from Zoho.
Zoho sits firmly in the budget-to-mid range of the form builder space — cheaper than Typeform or Jotform's comparable tiers, especially at the entry point. They're clearly courting price-sensitive SMBs already in or open to the Zoho ecosystem, not enterprise buyers chasing best-in-class UX.
Plans: FREE $0/mo per seat · BASIC $10/mo per seat · STANDARD $25/mo per seat · PROFESSIONAL $50/mo per seat · PREMIUM $90/mo per seat
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Fillout
Modern forms with powerful integrations.
They're solidly mid-market — pricier than bare-bones form tools like Google Forms or Tally's free tier, but way cheaper than Typeform or Jotform once you factor in Fillout's lack of per-seat fees. They're clearly going after teams that outgrew simple form builders but don't want Typeform's enterprise-y pricing creep.
Plans: Free $0/mo · Starter $15/mo · Pro $40/mo · Business $75/mo · Enterprise Contact Sales
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Formsite
Online forms and surveys since 1998.
Formsite sits mid-pack against form builders like Typeform or JotForm — not the budget pick, but nowhere near the premium enterprise-survey tools either. They're courting businesses that need serious form logic and data handling without paying for a full CX platform.
Plans: Personal $21/mo · Professional $34/mo · Business $59/mo · Business + $84/mo · Enterprise $209/mo
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Cognito Forms
Powerful forms with logic and payments.
They're mid-pack against form builders like Typeform or JotForm — not the cheapest free option out there, but cheaper than enterprise-heavy players, aiming at small-to-mid businesses that want more power than a free plan but balk at $100+/mo tools unless they truly need Enterprise-grade controls.
Plans: Individual $0/mo · Pro $24/mo · Team $62/mo · Business $129/mo · Enterprise $199/mo
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Paperform
Forms that feel like documents.
Paperform sits mid-pack compared to Typeform and Jotform — not the budget option, but nowhere near enterprise-tier pricing either. They're going after small-to-mid businesses that want form-building with real design flexibility and payment collection, without paying Typeform's premium or dealing with Jotform's clunkier UX.
Plans: Free $0/mo · Essentials $24/mo · Pro $49/mo · Business $99/mo
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Tally
Free, simple form builder.
Tally sits mid-pack — cheaper than Typeform's premium positioning but not chasing the rock-bottom price war either. They're clearly going after budget-conscious teams who want Typeform-like polish without Typeform's per-response pricing anxiety.
Plans: Free $0/mo · Pro $24/mo · Business $74/mo
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Lookback
Live and unmoderated user interviews.
At under $25/mo for solo users, Lookback undercuts most dedicated user research platforms, but the jump to $148.5 and then $343.5 shows they're not trying to stay budget — they're positioning as a serious research ops tool once you scale past a single freelancer. They're fighting for teams that have outgrown ad hoc Zoom-and-spreadsheet research but aren't ready for enterprise platforms like UserTesting.
Plans: Freelance $24/mo · Team $148/mo · Insights Hub $343/mo · Enterprise Contact Sales
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SurveyMonkey
Online surveys and questionnaires.
At $30-92/seat/month with a mandatory 3-seat minimum, SurveyMonkey sits firmly in premium territory compared to lighter tools like Google Forms or Typeform's cheaper tiers — this is priced for teams that see survey data as core infrastructure, not a side task. They're not chasing solo users or budget-conscious startups; they're going after mid-market and enterprise teams already committed to the SurveyMonkey ecosystem.
Plans: Team Advantage $30/mo per seat · Team Premier $92/mo per seat · Enterprise Contact Sales
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Jotform
Online form builder.
Sitting in the $34-99 range puts Jotform mid-market — pricier than bare-bones form tools like Google Forms but cheaper than enterprise workflow platforms. They're clearly chasing SMBs and departmental teams who've outgrown free tools but don't need a full enterprise procurement process.
Plans: Starter $0/mo · Bronze $34/mo · Silver $39/mo · Gold $99/mo · Enterprise Contact Sales
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User Interviews
Participant recruiting for research.
Sitting in the usage-based middle tier of the research ops space — not a cheap self-serve tool, but not enterprise-only like Gartner-adjacent research platforms either. They're chasing teams that already know research needs to scale but don't want a flat per-seat SaaS bill for tools half their org won't touch.
Plans: Essential $36/mo · Pay As You Go $98/mo · Custom Contact Sales
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Typeform
Conversational forms and surveys.
Typeform sits mid-to-premium in the form-builder space — pricier than Google Forms or Jotform's entry tiers, but it's selling design polish and conversational UX, not just data collection. The $379 Growth Flow tier signals they're chasing mid-market teams with real budget, not scrappy startups pinching pennies.
Plans: Basic $39/mo · Plus $79/mo · Business $129/mo · Growth Flow $379/mo
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Formstack
Workplace forms and document automation.
Formstack sits mid-market — not cheap like Google Forms or Jotform's lower tiers, but nowhere near the premium enterprise-workflow players charging five figures. They're clearly chasing ops-heavy mid-size teams who've outgrown basic form tools but aren't ready for a full enterprise workflow suite price tag.
Plans: forms $99/mo · Suite $299/mo · Salesforce Solutions Contact Sales · Enterprise Solutions Contact Sales
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Great Question
All-in-one UX research platform.
At $129/seat monthly (or ~$107.50 annualized), they're priced mid-to-premium for a research repository/panel tool — not the cheapest entry point, but not wildly expensive either. They're clearly going after teams that already have budget for a proper research ops stack rather than trying to win on price against free or freemium tools.
Plans: Self-serve $129/mo · Enterprise Contact Sales
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Dovetail
Customer research repository and AI analysis.
Hiding everything behind 'Contact Us' except a free tier signals Dovetail is playing a premium, enterprise-sales game rather than competing on transparent, self-serve pricing like some research-ops rivals. They're chasing larger orgs with budget and a procurement process, not price-sensitive teams comparison-shopping on a pricing page.
Plans: Free $0/mo · Enterprise Contact Sales
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Wynter
Message testing with B2B audiences.
At $20K-$100K annually with no free trial or free plan, Wynter positions itself as a premium, enterprise-grade research tool rather than a self-serve SaaS product — this isn't competing with cheap survey tools, it's competing with hiring a research team or agency. They're chasing mid-market to enterprise product/marketing teams who have budget authority and see message testing as a recurring strategic need, not a nice-to-have.
Plans: Pro Contact Sales · Elite Contact Sales · Pay-as-you-go Contact Sales · Wynter Black Contact Sales
Forms Software Pricing FAQ
- How much does forms software cost?
- Entry prices run from $10/mo (Zoho Forms) to $129/mo (Great Question), with a median entry price of $24/mo across the 13 priced products we track.
- What is the cheapest forms software?
- Zoho Forms has the lowest entry price of the forms software we track, at $10/mo. Fillout ($15/mo) and Formsite ($21/mo) are next. Zoho Forms and Fillout are free to start on.
- Is there free forms software?
- Yes — Zoho Forms, Fillout, Formsite and 8 more offer a free plan.
- How is forms software usually priced?
- 9 of the 16 forms tools we track use hybrid pricing, against 3 on flat rate and 2 on per seat.