Cognito Forms Pricing (2026)

It's a hybrid where you're really paying for capacity and capability, not forms or payments, since both are unlimited on every tier. The meter is things like entries per month, storage, and user seats, which means a quiet form costs you nothing extra while a busy one pushes you up the ladder.

From $24/mo 5 plans hybrid Free plan Free trial Best Cognito Forms alternatives → Cognito Forms's competitors →
Individual
$0/mo
Pro
$24/mo
Team Popular
$62/mo
Business
$129/mo
Enterprise
$199/mo
Verified Oct 19, 2026 Official pricing page

Price watch

Get an email when Cognito Forms changes its price.

Cognito Forms has changed its pricing 6 times since we started watching. Last change Oct 19, 2026.

One email per change, with the old and new price. No newsletter. Unsubscribe in one click.

Screenshot of Cognito Forms's pricing page showing its plans and prices
Their pricing page, captured Oct 19, 2026

Individual

$0/mo
  • 100 entries / mo.
  • 1 user
  • Payments available
  • Includes Cognito Forms branding

Pro

$24/mo $19/mo annual
  • 2,000 entries / mo.
  • 1 user
  • Electronic Signatures
  • Save & Resume
  • Remove Cognito Forms branding

Team

Popular
$62/mo $49/mo annual
  • 10,000 entries / mo.
  • 5 users
  • Workflow & Approvals
  • Data Lookups

Business

$129/mo $99/mo annual
  • 25,000 entries / mo.
  • 10 users
  • 5 guests
  • Folder Permissions
  • 1 year Audit Log History
  • 50,000 API requests / mo.

Enterprise

$199/mo $149/mo annual
  • Unlimited entries
  • 20 users
  • 20 guests
  • HIPAA Compliance
  • Single Sign-on
  • Custom Document Templates

Does Cognito Forms have a free plan?

Yes: the Individual plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $24/mo. Paid tiers also come with a free trial.

What the free plan includes

  • 100 entries / mo.
  • 1 user
  • Payments available
  • Includes Cognito Forms branding

AI Pricing Analysis

Pricing Model

It's a hybrid where you're really paying for capacity and capability, not forms or payments, since both are unlimited on every tier. The meter is things like entries per month, storage, and user seats, which means a quiet form costs you nothing extra while a busy one pushes you up the ladder.

Tier Strategy

Individual is a genuine free tier for solo users and hobby projects, Pro is the freelancer or small-business step-up, and Team is where collaboration starts to matter. The jump from Pro to Team is the big one at $24 to $62, and it's driven by needing more people building and managing forms together, while Business and Enterprise are for orgs that need scale, admin controls, and support.

Competitive Positioning

They're the value play, anchored by a free plan and unlimited forms and payments, which is a pointed contrast to Jotform and Typeform, where form counts and response caps bite earlier. That puts them in the mid-to-low range, and the Enterprise tier at $199 is still modest compared to what enterprise form tools usually charge.

Growth Lever

Expansion is mostly capacity-driven: entry volume, storage, and seat count are the things you hit as a team grows, not form creation. Annual billing at up to 30% off is the other lever, nudging committed users to lock in a year and keeping churn down.

Want the strategist's read on the live page? Read the AI teardown of Cognito Forms's pricing page →

Cognito Forms Pricing FAQ

How much does Cognito Forms cost?
Paid plans start at $24/mo, going up to $199/mo for larger teams. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Individual" plan is free forever, not just a trial. You get 100 entries / mo., 1 user, payments available — plus 1 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
Yes — there's a free trial.
How does the pricing work?
It's a hybrid where you're really paying for capacity and capability, not forms or payments, since both are unlimited on every tier. The meter is things like entries per month, storage, and user seats, which means a quiet form costs you nothing extra while a busy one pushes you up the ladder.
Is there a discount for annual billing?
Yes — you save up to 25% if you pay annually instead of month-to-month. They also mention: "Up to 30% Off with annual billing."
Which plan makes sense for me?
Individual is a genuine free tier for solo users and hobby projects, Pro is the freelancer or small-business step-up, and Team is where collaboration starts to matter. The jump from Pro to Team is the big one at $24 to $62, and it's driven by needing more people building and managing forms together, while Business and Enterprise are for orgs that need scale, admin controls, and support.

More Forms pricing

All Forms pricing →

Weighing these against each other? Track Cognito Forms and its alternatives → Pricing, features and reviews, in one weekly brief. Free for 14 days.

Comparing Cognito Forms to something specific? Try Cognito Forms vs 123FormBuilder, Cognito Forms vs Alchemer, or Cognito Forms vs Dovetail. Or see the best Cognito Forms alternatives, ranked.

Set it up once. Get a plan every week.

Add the competitors you care about. Outmano keeps watching them, so you can stop checking their sites.

Try Outmano free »

14-day free trial · $0 today