How much does Cognito Forms cost?

Paid plans start at $24/mo, going up to $174/mo for larger teams. You can get started on the free plan before committing.

Is there a free plan?

Yes. The "Individual" plan is free forever, not just a trial. It's enough to evaluate the product before upgrading.

Is there a discount for annual billing?

Yes — you save up to 26% if you pay annually instead of month-to-month. They also mention: "Up to 25% Off with annual billing."

Cognito Forms Pricing (2026)

It's per-seat, but priced as tiered plans rather than a straight per-user multiplier — so you're really buying a bucket of forms/entries/features at each level, not paying per person on your team. The jump from $0 to $174 in four steps means the 'seat' is more of a proxy for account tier than a literal license count.

From $24/mo 4 plans per-seat Free plan Free trial Best Cognito Forms alternatives → Cognito Forms's competitors →

Individual: $0/mo per seat
Pro: $24/mo per seat
Team Popular: $49/mo per seat
Enterprise: $174/mo per seat

Verified Aug 23, 2026 Official pricing page

Screenshot of Cognito Forms's pricing page showing its plans and prices — Their pricing page, captured Aug 23, 2026

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Individual

$0/mo

Pro

$24/mo per seat $19/mo per seat annual

Additional Users
Analytics & Tracking
Custom Document Templates
Electronic Signatures
Email Attachments
Form Folders
Integrations
Multiple Email Notifications
Resend Email Notifications
Removable Branding
Save & Resume
Saved Entry Views
Table Field
Bulk File Downloads
Bulk Document Downloads
Bulk Actions
Address Autocomplete
Audit Log

Team

Popular

$49/mo per seat $39/mo per seat annual

Card on File
Data Encryption
Lookup Field
Person Field
Password Field
PayPal Payments
Square Payments
Verified Email Domains
Workflow Links
Workflow Tasks
Auto-Create Entries
Additional Users
Analytics & Tracking
Custom Document Templates
Electronic Signatures
Email Attachments
Form Folders
Integrations
Multiple Email Notifications
Resend Email Notifications
Removable Branding
Save & Resume
Saved Entry Views
Table Field
Bulk File Downloads
Bulk Document Downloads
Bulk Actions
Address Autocomplete
Audit Log

Enterprise

$174/mo per seat $129/mo per seat annual

Customize Appearance
Folder Permissions
HIPAA Compliance
Require Two-Factor Authentication
Require Single Sign-On
Card on File
Data Encryption
Lookup Field
Person Field
Password Field
PayPal Payments
Square Payments
Verified Email Domains
Workflow Links
Workflow Tasks
Auto-Create Entries
Additional Users
Analytics & Tracking
Custom Document Templates
Electronic Signatures
Email Attachments
Form Folders
Integrations
Multiple Email Notifications
Resend Email Notifications
Removable Branding
Save & Resume
Saved Entry Views
Table Field
Bulk File Downloads
Bulk Document Downloads
Bulk Actions
Address Autocomplete
Audit Log

Does Cognito Forms have a free plan?

Yes: the Individual plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $24/mo. Paid tiers also come with a free trial.

AI Pricing Analysis

Pricing Model

Tier Strategy

Individual is the free playground for solo users and testers who just need basic form building. Pro at $24 is the obvious step for freelancers or small teams hitting entry limits or wanting payment integrations, while Team at $49 targets small orgs needing shared workspaces and collaboration, and Enterprise at $174 kicks in once you need admin controls, higher volume, or compliance features that a 'team' plan won't cover.

Competitive Positioning

This sits mid-market — not as cheap as bare-bones form tools like Google Forms, but nowhere near the enterprise pricing of JotForm's top tiers or Typeform's premium plans. The fact that Enterprise still shows a real number ($129-174/mo) instead of hiding behind 'contact sales' signals they're courting self-serve buyers who don't want to sit through a sales call just to see a price.

Growth Lever

Entry/submission limits and advanced features like payment processing, workflow automation, and admin/user management are the real gates here — solo users blow past the free tier fast if they're collecting real volume. The annual discount (up to 25% off) is also clearly designed to lock in expansion revenue early rather than let people churn monthly once they've outgrown a plan.

Want the strategist's read on the live page? Read the AI teardown of Cognito Forms's pricing page →

Cognito Forms Pricing FAQ

How much does Cognito Forms cost?: Paid plans start at $24/mo, going up to $174/mo for larger teams. You can get started on the free plan before committing.
Is there a free plan?: Yes. The "Individual" plan is free forever, not just a trial. It's enough to evaluate the product before upgrading.
Can I try it before paying?: Yes — there's a free trial.
How does the pricing work?: It's per-seat, but priced as tiered plans rather than a straight per-user multiplier — so you're really buying a bucket of forms/entries/features at each level, not paying per person on your team. The jump from $0 to $174 in four steps means the 'seat' is more of a proxy for account tier than a literal license count.
Is there a discount for annual billing?: Yes — you save up to 26% if you pay annually instead of month-to-month. They also mention: "Up to 25% Off with annual billing."
Which plan makes sense for me?: Individual is the free playground for solo users and testers who just need basic form building. Pro at $24 is the obvious step for freelancers or small teams hitting entry limits or wanting payment integrations, while Team at $49 targets small orgs needing shared workspaces and collaboration, and Enterprise at $174 kicks in once you need admin controls, higher volume, or compliance features that a 'team' plan won't cover.

More Forms pricing

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Comparing Cognito Forms to something specific? Try Cognito Forms vs 123FormBuilder, Cognito Forms vs Alchemer, or Cognito Forms vs Dovetail. Or see the best Cognito Forms alternatives, ranked.

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