Cognito Forms vs Dovetail Pricing (2026)

Which one is cheaper?

One or both use custom pricing, so it depends on your specific needs.

Can I use either one for free?

Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.

How do they charge?

Different approach here. Cognito Forms uses per-seat pricing, while Dovetail goes with custom. That changes the math depending on your team size and usage.

Which one is a better deal?

Depends on what you need. Cognito Forms: This sits mid-market — not as cheap as bare-bones form tools like Google Forms, but nowhere near the enterprise pricing of JotForm's top tiers or Typeform's premium plans. The fact that Enterprise still shows a real number ($129-174/mo) instead of hiding behind 'contact sales' signals they're courting self-serve buyers who don't want to sit through a sales call just to see a price. Dovetail: Skipping mid-tier pricing entirely signals Dovetail is playing a premium, enterprise-first game rather than competing on affordability or self-serve simplicity. They're chasing larger orgs with real budgets, not scrappy startups trying to piece together a research stack cheaply.

Still deciding? See the best Cognito Forms alternatives or the best Dovetail alternatives, ranked with verified pricing.