Great Question Pricing (2026)

It's per-seat pricing layered with a custom enterprise tier, so the value metric is basically headcount of researchers/team members needing access, not usage volume. On top of that, they've bolted on paid add-ons (AI moderation, the User Interviews panel, HIPAA compliance) — so even at the base price, the 'real' cost depends heavily on which capabilities you actually need turned on.

From $129/mo 2 plans hybrid Free trial Best Great Question alternatives → Great Question's competitors →
Self-serve
$129/mo
Enterprise Popular
Contact Sales
Verified Sep 19, 2026 Official pricing page
Screenshot of Great Question's pricing page showing its plans and prices
Their pricing page, captured Sep 19, 2026

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Self-serve

$129/mo $107/mo annual
  • Interviews, scheduling, surveys, prototype testing, blind studies
  • Observer rooms, unlimited observer seats
  • Centralized participant panel
  • Segment and filter participants
  • Automated incentives
  • CSV import
  • External CRM sync
  • Candidate eligibility rules
  • Centralized AI Repository
  • Highlights and AI tagging
  • Highlight & video reel creation
  • Project synthesis
  • AI global synthesis
  • Ask AI
  • Encrypted data, GDPR DPA
  • Research participants
  • Video storage
  • Help center & email (24/6)
  • Integrate with Slack, Figma, and 50+ tools

Enterprise

Popular
Contact Sales
  • Interviews, scheduling, surveys, prototype testing, blind studies
  • Observer rooms, unlimited observer seats
  • Round robin & rolling scheduling
  • Focus groups, card sorting, tree testing
  • Salesforce, Snowflake, Qualtrics, Databricks integrations
  • Centralized participant panel
  • Segment and filter participants
  • Automated incentives
  • CSV import
  • External CRM sync
  • Candidate eligibility rules
  • Centralized AI Repository
  • Highlights and AI tagging
  • Highlight & video reel creation
  • Project synthesis
  • AI global synthesis
  • Ask AI
  • MCP (new)
  • Global synthesis
  • Project synthesis
  • Encrypted data, GDPR DPA
  • Granular access control, SSO & SCIM
  • Custom consent, data retention
  • Research participants
  • Video storage
  • Help center & email (24/6)
  • Customer Success Manager, SLAs
  • Concierge migration, custom terms
  • Integrate with Slack, Figma, and 50+ tools

Does Great Question have a free plan?

No. There's no free-forever plan. There is a free trial that lasts 14 days, with no credit card required, and paid plans start at $129/mo.

Want free? Cognito Forms, Dovetail, and Fillout have free plans: see all Great Question alternatives →

AI Pricing Analysis

Pricing Model

It's per-seat pricing layered with a custom enterprise tier, so the value metric is basically headcount of researchers/team members needing access, not usage volume. On top of that, they've bolted on paid add-ons (AI moderation, the User Interviews panel, HIPAA compliance) — so even at the base price, the 'real' cost depends heavily on which capabilities you actually need turned on.

Tier Strategy

Self-serve at $129/seat is built for small research teams who want to get moving without a sales call — basically individual researchers or small startups running their own studies. The jump to Enterprise happens once you need HIPAA compliance, participant panel access, or just have enough seats that someone wants a negotiated contract instead of paying list price per head.

Competitive Positioning

At $129/seat monthly (or ~$107.50 annualized), they're priced mid-to-premium for a research repository/panel tool — not the cheapest entry point, but not wildly expensive either. They're clearly going after teams that already have budget for a proper research ops stack rather than trying to win on price against free or freemium tools.

Growth Lever

There's no free plan, so the first lever is just getting teams past the trial into paid seats. After that, growth comes from stacking add-ons — AI moderation, HIPAA compliance, and panel access are all gated behind extra spend — plus the annual discount (2 months free) nudging monthly customers into locked-in yearly contracts.

Want the strategist's read on the live page? Read the AI teardown of Great Question's pricing page →

Great Question Pricing FAQ

How much does Great Question cost?
Paid plans start at $129/mo. There's also an Enterprise tier with custom pricing.
Is there a free plan?
No free plan. But there is a free trial, so you can test it out before paying.
Can I try it before paying?
Yes — there's a free trial that lasts 14 days. You don't need a credit card to start.
How does the pricing work?
It's per-seat pricing layered with a custom enterprise tier, so the value metric is basically headcount of researchers/team members needing access, not usage volume. On top of that, they've bolted on paid add-ons (AI moderation, the User Interviews panel, HIPAA compliance) — so even at the base price, the 'real' cost depends heavily on which capabilities you actually need turned on.
Is there a discount for annual billing?
Yes — you save up to 17% if you pay annually instead of month-to-month. They also mention: "2 months free when purchased on an annual plan."
Which plan makes sense for me?
Self-serve at $129/seat is built for small research teams who want to get moving without a sales call — basically individual researchers or small startups running their own studies. The jump to Enterprise happens once you need HIPAA compliance, participant panel access, or just have enough seats that someone wants a negotiated contract instead of paying list price per head.

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Comparing Great Question to something specific? Try Great Question vs 123FormBuilder, Great Question vs Alchemer, or Great Question vs Cognito Forms. Or see the best Great Question alternatives, ranked.

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