Great Question Pricing (2026)

It's a two-tier hybrid: a flat $129/mo self-serve entry point, then a jump to modular per-seat pricing once you hit Custom. The modules — Research CRM, Research Methods, Research Repository — let enterprise buyers pay only for the pieces of the research workflow they actually use, with seats stacking on top of each.

From $129/mo 2 plans hybrid Free trial Best Great Question alternatives → Great Question's competitors →
Self-serve
$129/mo
Custom Popular
Contact Sales
Verified Aug 22, 2026 Official pricing page
Screenshot of Great Question's pricing page showing its plans and prices
Their pricing page, captured Aug 22, 2026

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Self-serve

$129/mo $107/mo annual
  • Interviews, scheduling, surveys, prototype testing, blind studies
  • Observer rooms, unlimited observer seats
  • Centralized participant panel
  • Segment and filter participants
  • Automated incentives
  • CSV import
  • Centralized AI Repository
  • Highlights and AI tagging
  • Highlight & video reel creation
  • Project synthesis
  • MCP
  • Project synthesis
  • Encrypted data, GDPR DPA
  • Research participants
  • Video storage
  • Help center & email (24/6)
  • Integrate with Slack, Figma, and 50+ tools

Custom

Popular
Contact Sales
  • Interviews, scheduling, surveys, prototype testing, blind studies
  • Observer rooms, unlimited observer seats
  • Focus groups, card sorting, tree testing
  • Round robin & rolling scheduling
  • Salesforce, Snowflake, Qualtrics, Databricks integrations
  • Agentic AI moderation (NEW)
  • Centralized participant panel
  • Segment and filter participants
  • Automated incentives
  • CSV import
  • External CRM sync
  • Candidate eligibility rules
  • Centralized AI Repository
  • Highlights and AI tagging
  • Highlight & video reel creation
  • Project synthesis
  • AI global synthesis
  • Ask AI
  • MCP
  • Global synthesis
  • Project synthesis
  • Encrypted data, GDPR DPA
  • Granular access control, SSO & SCIM
  • Custom consent, data retention
  • Research participants
  • Video storage
  • Help center & email (24/6)
  • Customer Success Manager, SLAs
  • Concierge migration, custom terms
  • Integrate with Slack, Figma, and 50+ tools
  • User Interviews B2C + B2B participant panel
  • HIPAA compliance at every step of the research process

Does Great Question have a free plan?

No. There's no free-forever plan. There is a free trial that lasts 14 days, with no credit card required, and paid plans start at $129/mo.

Want free? Cognito Forms, Dovetail, and Fillout have free plans: see all Great Question alternatives →

AI Pricing Analysis

Pricing Model

It's a two-tier hybrid: a flat $129/mo self-serve entry point, then a jump to modular per-seat pricing once you hit Custom. The modules — Research CRM, Research Methods, Research Repository — let enterprise buyers pay only for the pieces of the research workflow they actually use, with seats stacking on top of each.

Tier Strategy

Self-serve is built for a single researcher or small team dipping a toe into structured user research without procurement hassle. The upgrade trigger hits when a company needs multiple modules working together (say, recruiting via CRM plus a shared repository) or needs to add seats across departments, which is when the annual-only Custom plan becomes the only real option.

Competitive Positioning

At $129/mo self-serve, they're priced accessibly compared to enterprise research platforms that gate everything behind a sales call, but the moment you need Custom, they're clearly chasing larger research ops teams willing to negotiate. It's a foot-in-the-door move — land the individual researcher cheap, then expand into the org.

Growth Lever

Growth comes from module attach and seat count once you're in the Custom tier — buying into Research CRM, Methods, and Repository separately means expansion revenue scales with how deeply research becomes embedded across a company's teams. The annual-only requirement on Custom also locks in bigger commitments upfront rather than letting enterprise accounts stay month-to-month.

Want the strategist's read on the live page? Read the AI teardown of Great Question's pricing page →

Great Question Pricing FAQ

How much does Great Question cost?
Paid plans start at $129/mo. There's also an Enterprise tier with custom pricing.
Is there a free plan?
No free plan. But there is a free trial, so you can test it out before paying.
Can I try it before paying?
Yes — there's a free trial that lasts 14 days. You don't need a credit card to start.
How does the pricing work?
It's a two-tier hybrid: a flat $129/mo self-serve entry point, then a jump to modular per-seat pricing once you hit Custom. The modules — Research CRM, Research Methods, Research Repository — let enterprise buyers pay only for the pieces of the research workflow they actually use, with seats stacking on top of each.
Is there a discount for annual billing?
Yes — you save up to 17% if you pay annually instead of month-to-month. They also mention: "2 months free when purchased on an annual plan."
Which plan makes sense for me?
Self-serve is built for a single researcher or small team dipping a toe into structured user research without procurement hassle. The upgrade trigger hits when a company needs multiple modules working together (say, recruiting via CRM plus a shared repository) or needs to add seats across departments, which is when the annual-only Custom plan becomes the only real option.

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Comparing Great Question to something specific? Try Great Question vs 123FormBuilder, Great Question vs Alchemer, or Great Question vs Cognito Forms. Or see the best Great Question alternatives, ranked.

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