Great Question vs Cognito Forms Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Great Question pricing | Cognito Forms pricing | |
|---|---|---|
| Starts at | $129/mo | $24/mo |
| Number of plans | 2 | 5 |
| Free plan | — | |
| Free trial | ||
| Pricing model | hybrid | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Self-serve
- Interviews, scheduling, surveys, prototype testing, blind studies
- Observer rooms, unlimited observer seats
- Centralized participant panel
- Segment and filter participants
- Automated incentives
- CSV import
- External CRM sync
- Candidate eligibility rules
- Centralized AI Repository
- Highlights and AI tagging
- Highlight & video reel creation
- Project synthesis
- AI global synthesis
- Ask AI
- Encrypted data, GDPR DPA
- Research participants
- Video storage
- Help center & email (24/6)
- Integrate with Slack, Figma, and 50+ tools
Enterprise
Popular- Interviews, scheduling, surveys, prototype testing, blind studies
- Observer rooms, unlimited observer seats
- Round robin & rolling scheduling
- Focus groups, card sorting, tree testing
- Salesforce, Snowflake, Qualtrics, Databricks integrations
- Centralized participant panel
- Segment and filter participants
- Automated incentives
- CSV import
- External CRM sync
- Candidate eligibility rules
- Centralized AI Repository
- Highlights and AI tagging
- Highlight & video reel creation
- Project synthesis
- AI global synthesis
- Ask AI
- MCP (new)
- Global synthesis
- Project synthesis
- Encrypted data, GDPR DPA
- Granular access control, SSO & SCIM
- Custom consent, data retention
- Research participants
- Video storage
- Help center & email (24/6)
- Customer Success Manager, SLAs
- Concierge migration, custom terms
- Integrate with Slack, Figma, and 50+ tools
Individual
- 100 entries / mo.
- 1 user
- Payments available
- Includes Cognito Forms branding
Pro
- 2,000 entries / mo.
- 1 user
- Electronic Signatures
- Save & Resume
- Remove Cognito Forms branding
Team
Popular- 10,000 entries / mo.
- 5 users
- Workflow & Approvals
- Data Lookups
Business
- 25,000 entries / mo.
- 10 users
- 5 guests
- Folder Permissions
- 1 year Audit Log History
- 50,000 API requests / mo.
Enterprise
- Unlimited entries
- 20 users
- 20 guests
- HIPAA Compliance
- Single Sign-on
- Custom Document Templates
Great Question vs Cognito Forms FAQ
- Which one is cheaper?
- Cognito Forms is the cheaper option, starting at $24/mo vs $129/mo for Great Question.
- Can I use either one for free?
- Cognito Forms has a free plan. Great Question doesn't — though they do offer a free trial.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Great Question: At $129/seat monthly (or ~$107.50 annualized), they're priced mid-to-premium for a research repository/panel tool — not the cheapest entry point, but not wildly expensive either. They're clearly going after teams that already have budget for a proper research ops stack rather than trying to win on price against free or freemium tools. Cognito Forms: They're the value play, anchored by a free plan and unlimited forms and payments, which is a pointed contrast to Jotform and Typeform, where form counts and response caps bite earlier. That puts them in the mid-to-low range, and the Enterprise tier at $199 is still modest compared to what enterprise form tools usually charge.
Still deciding? See the best Great Question alternatives or the best Cognito Forms alternatives, ranked with verified pricing.
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