Which one is cheaper?

Cognito Forms is the cheaper option, starting at $24/mo vs $129/mo for Great Question.

Can I use either one for free?

Cognito Forms has a free plan. Great Question doesn't — though they do offer a free trial.

Different approach here. Great Question uses hybrid pricing, while Cognito Forms goes with per-seat. That changes the math depending on your team size and usage.

Which one is a better deal?

Depends on what you need. Great Question: At $129/mo self-serve, they're priced accessibly compared to enterprise research platforms that gate everything behind a sales call, but the moment you need Custom, they're clearly chasing larger research ops teams willing to negotiate. It's a foot-in-the-door move — land the individual researcher cheap, then expand into the org. Cognito Forms: This sits mid-market — not as cheap as bare-bones form tools like Google Forms, but nowhere near the enterprise pricing of JotForm's top tiers or Typeform's premium plans. The fact that Enterprise still shows a real number ($129-174/mo) instead of hiding behind 'contact sales' signals they're courting self-serve buyers who don't want to sit through a sales call just to see a price.

Great Question vs Cognito Forms Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

	Great Question	Cognito Forms
Starts at	$129/mo	$24/mo
Number of plans	2	4
Free plan	—
Free trial
Pricing model	hybrid	per-seat

Great Question

Official page

Self-serve

$129/mo

Interviews, scheduling, surveys, prototype testing, blind studies
Observer rooms, unlimited observer seats
Centralized participant panel
Segment and filter participants
Automated incentives
CSV import
Centralized AI Repository
Highlights and AI tagging
Highlight & video reel creation
Project synthesis
MCP
Project synthesis
Encrypted data, GDPR DPA
Research participants
Video storage
Help center & email (24/6)
Integrate with Slack, Figma, and 50+ tools

Custom

Popular

Custom

Interviews, scheduling, surveys, prototype testing, blind studies
Observer rooms, unlimited observer seats
Focus groups, card sorting, tree testing
Round robin & rolling scheduling
Salesforce, Snowflake, Qualtrics, Databricks integrations
Agentic AI moderation (NEW)
Centralized participant panel
Segment and filter participants
Automated incentives
CSV import
External CRM sync
Candidate eligibility rules
Centralized AI Repository
Highlights and AI tagging
Highlight & video reel creation
Project synthesis
AI global synthesis
Ask AI
MCP
Global synthesis
Project synthesis
Encrypted data, GDPR DPA
Granular access control, SSO & SCIM
Custom consent, data retention
Research participants
Video storage
Help center & email (24/6)
Customer Success Manager, SLAs
Concierge migration, custom terms
Integrate with Slack, Figma, and 50+ tools
User Interviews B2C + B2B participant panel
HIPAA compliance at every step of the research process

Cognito Forms

Official page

Individual

$0/mo

Pro

$24/mo

Additional Users
Analytics & Tracking
Custom Document Templates
Electronic Signatures
Email Attachments
Form Folders
Integrations
Multiple Email Notifications
Resend Email Notifications
Removable Branding
Save & Resume
Saved Entry Views
Table Field
Bulk File Downloads
Bulk Document Downloads
Bulk Actions
Address Autocomplete
Audit Log

Team

Popular

$49/mo

Card on File
Data Encryption
Lookup Field
Person Field
Password Field
PayPal Payments
Square Payments
Verified Email Domains
Workflow Links
Workflow Tasks
Auto-Create Entries
Additional Users
Analytics & Tracking
Custom Document Templates
Electronic Signatures
Email Attachments
Form Folders
Integrations
Multiple Email Notifications
Resend Email Notifications
Removable Branding
Save & Resume
Saved Entry Views
Table Field
Bulk File Downloads
Bulk Document Downloads
Bulk Actions
Address Autocomplete
Audit Log

Enterprise

$174/mo

Customize Appearance
Folder Permissions
HIPAA Compliance
Require Two-Factor Authentication
Require Single Sign-On
Card on File
Data Encryption
Lookup Field
Person Field
Password Field
PayPal Payments
Square Payments
Verified Email Domains
Workflow Links
Workflow Tasks
Auto-Create Entries
Additional Users
Analytics & Tracking
Custom Document Templates
Electronic Signatures
Email Attachments
Form Folders
Integrations
Multiple Email Notifications
Resend Email Notifications
Removable Branding
Save & Resume
Saved Entry Views
Table Field
Bulk File Downloads
Bulk Document Downloads
Bulk Actions
Address Autocomplete
Audit Log

Great Question vs Cognito Forms FAQ

Which one is cheaper?: Cognito Forms is the cheaper option, starting at $24/mo vs $129/mo for Great Question.
Can I use either one for free?: Cognito Forms has a free plan. Great Question doesn't — though they do offer a free trial.
How do they charge?: Different approach here. Great Question uses hybrid pricing, while Cognito Forms goes with per-seat. That changes the math depending on your team size and usage.
Which one is a better deal?: Depends on what you need. Great Question: At $129/mo self-serve, they're priced accessibly compared to enterprise research platforms that gate everything behind a sales call, but the moment you need Custom, they're clearly chasing larger research ops teams willing to negotiate. It's a foot-in-the-door move — land the individual researcher cheap, then expand into the org. Cognito Forms: This sits mid-market — not as cheap as bare-bones form tools like Google Forms, but nowhere near the enterprise pricing of JotForm's top tiers or Typeform's premium plans. The fact that Enterprise still shows a real number ($129-174/mo) instead of hiding behind 'contact sales' signals they're courting self-serve buyers who don't want to sit through a sales call just to see a price.

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