Best Tally Alternatives (2026)
Looking for something other than Tally for forms? Here are the 10 alternatives we track, ranked, with verified pricing for each.
Pricing verified Jul 26, 2026
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Tally alternatives at a glance
| Product | Entry price | Plans | Free plan | Free trial |
|---|---|---|---|---|
| Tally this page's subject | $24/mo | 3 | Yes | No |
| Typeform | $39/mo | 4 | Yes | Yes |
| Jotform | $39/mo | 5 | Yes | No |
| Cognito Forms | $24/mo | 4 | Yes | Yes |
| Dovetail | Custom | 2 | Yes | No |
| Fillout | $19/mo | 5 | Yes | No |
| Formsite | $21/mo | 5 | Yes | Yes |
| Formstack | $99/mo | 4 | No | Yes |
| Great Question | $129/mo | 2 | No | Yes |
| Lookback | Custom | 4 | Yes | Yes |
| Maze | Custom | 2 | Yes | Yes |
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Typeform
FormsConversational forms and surveys.
Typeform sits in the premium tier of the form-builder category — they're not competing with Google Forms on price, they're competing on experience and brand. Against Jotform or Tally, they're the 'design-forward' option that charges accordingly, targeting teams where form UX is a product decision, not an afterthought.
Plans: Basic $39/mo · Plus $79/mo · Business $129/mo · Growth Flow $379/mo
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Jotform
FormsOnline form builder.
Jotform sits in the mid-market sweet spot, undercutting Typeform's premium positioning while offering more out-of-the-box than Google Forms. They're clearly targeting SMBs and nonprofits who need serious form functionality without enterprise pricing, and the nonprofit/education discounts are a deliberate land-and-expand play in those verticals.
Plans: Starter $0/mo · Bronze $39/mo · Silver $49/mo · Gold $129/mo · Enterprise Contact Sales
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Cognito Forms
FormsPowerful forms with logic and payments.
Cognito Forms sits mid-market — pricier than bare-bones form builders like Google Forms but noticeably cheaper than Jotform or Typeform at the higher tiers. Showing an actual Enterprise number ($174) instead of hiding behind 'contact sales' is a deliberate move to look transparent and win over buyers who hate opaque enterprise pricing games.
Plans: Individual $0/mo · Pro $24/mo · Team $49/mo · Enterprise $174/mo
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Dovetail
FormsCustomer research repository and AI analysis.
Hiding all commercial pricing signals a premium positioning play — they're not competing on cost, they're competing on being the 'serious' research repository for mature UX orgs. They're going after the same enterprise research budgets as Maze and UserTesting, not the scrappy startup crowd.
Plans: Free $0/mo · Enterprise Contact Sales
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Fillout
FormsModern forms with powerful integrations.
Sits cheap-to-mid against Typeform and Jotform, especially once you factor in the no-per-seat model — a 20-person team on Fillout Business ($89 flat) would get crushed on per-seat pricing elsewhere. They're clearly going after small-to-mid teams who feel punished by seat-based competitors and want predictable costs as they scale headcount.
Plans: Free $0/mo · Starter $19/mo · Pro $49/mo · Business $89/mo · Enterprise Contact Sales
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Formsite
FormsOnline forms and surveys since 1998.
Sitting in the $21-84 range for most tiers puts Formsite mid-market — pricier than bare-bones form builders like Google Forms or Tally, but cheaper than the enterprise-heavy end of JotForm or Typeform's business plans. They're courting teams that need serious data/reporting features without paying for a full survey-research platform.
Plans: Personal $21/mo · Professional $34/mo · Business $59/mo · Business + $84/mo · Enterprise $209/mo
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Formstack
FormsWorkplace forms and document automation.
Formstack sits mid-to-premium in the form-builder space — priced well above lightweight tools like Google Forms or Typeform's lower tiers, but still cheaper than heavyweight workflow-automation suites. They're clearly chasing ops-heavy mid-market teams (HR, healthcare, financial services) who need compliance-ready forms and document workflows, not solopreneurs collecting email signups.
Plans: forms $99/mo · Suite $299/mo · Salesforce Solutions Contact Sales · Enterprise Solutions Contact Sales
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Great Question
FormsAll-in-one UX research platform.
Sits in the mid-market range for dedicated research ops platforms — not trying to compete on price with lightweight tools like Maze, but not as expensive as full enterprise suites. They're targeting teams serious enough about research to pay for a dedicated platform but not yet locked into a big-vendor relationship.
Plans: Self-serve $129/mo per seat · Enterprise Contact Sales
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Lookback
FormsLive and unmoderated user interviews.
At $299/yr for freelancers, they're accessible enough to compete with tools like Maze or Lyssna at the low end, but the Insights Hub tier pushes into UserTesting and Dovetail territory on price. They're not the cheapest option in UX research tooling, but they're not swinging for enterprise-only either — it's a mid-market play with a clear path upmarket.
Plans: Freelance Contact Sales · Team Contact Sales · Insights Hub Contact Sales · Enterprise Contact Sales
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Maze
FormsRapid user research and testing.
Sitting between scrappy tools like Useberry and the enterprise-heavy UserTesting, Maze targets mid-market product teams who want speed without the six-figure UserTesting commitment. The free plan signals they're competing on accessibility, but the jump to custom Enterprise pricing suggests they're not trying to win on being the cheapest — they're betting on workflow depth.
Plans: Free $0/mo · Enterprise Contact Sales
None of these fit? Browse the full pricing directory →
Tally Alternatives FAQ
- What is the best alternative to Tally?
- Typeform is the closest Tally alternative we track for forms. Paid plans start at $39/mo, and there is a free plan to start on. Jotform and Cognito Forms are also worth a look.
- Are there free alternatives to Tally?
- Yes — Typeform, Jotform, Cognito Forms and 5 more offer a free plan, so you can switch without paying up front.
- How much do Tally alternatives cost?
- Entry prices range from $19/mo (Fillout) to $129/mo (Great Question). Each product page has the full verified tier breakdown.
- Is there a cheaper alternative to Tally?
- Yes — Tally starts at $24/mo, while Fillout ($19/mo), Formsite ($21/mo) start lower.
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