Great Question vs Tally Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Great Question Tally
Starts at $129/mo $24/mo
Number of plans 2 3
Free plan
Free trial
Pricing model per-seat flat-rate

Self-serve

$129/mo
  • Interviews, scheduling, surveys, prototype testing, blind studies
  • Observer rooms, unlimited observer seats
  • Centralized participant panel
  • Segment and filter participants
  • Automated incentives
  • CSV import
  • Centralized AI Repository
  • Highlights and AI tagging
  • Highlight & video reel creation
  • Project synthesis
  • Project synthesis
  • Encrypted data, GDPR DPA
  • Research participants
  • Video storage
  • Help center & email (24/6)
  • Integrate with Slack, Figma, and 50+ tools
  • User Interviews B2C + B2B participant panel

Enterprise

Popular
Custom
  • Interviews, scheduling, surveys, prototype testing, blind studies
  • Observer rooms, unlimited observer seats
  • Focus groups, card sorting, tree testing
  • Round robin & rolling scheduling
  • Salesforce, Snowflake, Qualtrics, Databricks integrations
  • AI moderation
  • Centralized participant panel
  • Segment and filter participants
  • Automated incentives
  • CSV import
  • External CRM sync
  • Candidate eligibility rules
  • Centralized AI Repository
  • Highlights and AI tagging
  • Highlight & video reel creation
  • Project synthesis
  • AI global synthesis
  • Ask AI
  • MCP
  • Global synthesis
  • Project synthesis
  • Encrypted data, GDPR DPA
  • Granular access control, SSO & SCIM
  • Custom consent, data retention
  • Research participants
  • Video storage
  • Help center & email (24/6)
  • Customer Success Manager, SLAs
  • Concierge migration, custom terms
  • Integrate with Slack, Figma, and 50+ tools
  • User Interviews B2C + B2B participant panel
  • HIPAA compliance at every step of the research process

Free

$0/mo
  • Unlimited forms
  • Unlimited submissions
  • Collect payments
  • Collect signatures
  • Collect file uploads
  • Custom `Thank You` page
  • Self email notifications
  • Redirect on completion
  • Conditional logic & calculations
  • Prevent duplicate submissions
  • Password protect forms
  • Close forms on limit or date
  • Answer piping
  • 45+ languages & RTL support
  • Google Sheets integration
  • Notion integration
  • Airtable integration
  • Zapier integration
  • Make integration
  • Webhooks

Pro

$24/mo
  • Remove Tally branding.
  • Custom domains.
  • Collaboration.
  • Partial submissions.
  • Advanced customization.
  • Custom CSS.
  • Email notifications.
  • Custom email domains.
  • Customize link preview.
  • Workspaces & folders.
  • Unlimited uploads.
  • Form visit analytics.
  • Drop-off analytics.
  • Version history.
  • Premium integrations.

Business

$74/mo
  • Control data retention.
  • Verify emails.
  • Version history.
  • More to come.

Great Question vs Tally FAQ

Which one is cheaper?
Tally is the cheaper option, starting at $24/mo vs $129/mo for Great Question.
Can I use either one for free?
Tally has a free plan. Great Question doesn't — though they do offer a free trial.
How do they charge?
Different approach here. Great Question uses per-seat pricing, while Tally goes with flat-rate. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Great Question: Sits in the mid-market range for dedicated research ops platforms — not trying to compete on price with lightweight tools like Maze, but not as expensive as full enterprise suites. They're targeting teams serious enough about research to pay for a dedicated platform but not yet locked into a big-vendor relationship. Tally: Tally is clearly the budget-friendly challenger — Pro at $24/mo undercuts Typeform's equivalent tier significantly and positions them as the 'why pay more' option for form builders. They're going after cost-conscious indie makers and small teams who feel burned by usage-based pricing on tools like Typeform or Jotform.

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