Cognito Forms vs Tally Pricing (2026)

Which one is cheaper?

They both start at the same price — $24/mo. The difference is in what you get at each tier.

Can I use either one for free?

Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.

How do they charge?

Different approach here. Cognito Forms uses hybrid pricing, while Tally goes with flat-rate. That changes the math depending on your team size and usage.

Which one is a better deal?

Depends on what you need. Cognito Forms: Cognito Forms sits mid-market — pricier than bare-bones form builders like Google Forms but noticeably cheaper than Jotform or Typeform at the higher tiers. Showing an actual Enterprise number ($174) instead of hiding behind 'contact sales' is a deliberate move to look transparent and win over buyers who hate opaque enterprise pricing games. Tally: Tally is clearly the budget-friendly challenger — Pro at $24/mo undercuts Typeform's equivalent tier significantly and positions them as the 'why pay more' option for form builders. They're going after cost-conscious indie makers and small teams who feel burned by usage-based pricing on tools like Typeform or Jotform.

Still deciding? See the best Cognito Forms alternatives or the best Tally alternatives, ranked with verified pricing.