Lookback vs Tally Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Lookback pricing | Tally pricing | |
|---|---|---|
| Starts at | $24/mo | $24/mo |
| Number of plans | 4 | 3 |
| Free plan | ||
| Free trial | — | |
| Pricing model | hybrid | flat-rate |
Price is one row. To weigh the features too, use our feature comparison template →
Freelance
- 10 sessions
- 1 panel participant included
- Bring your own participants for free
- All core features
- Solo seat
- Unlimited guests
- Chat support
Team
- 100 sessions
- 10 panel participants included
- Bring your own participants for free
- All core features
- 10 collaborators
- Unlimited guests
- Security Self-Assess
- Chat support
Insights Hub
Popular- 300 sessions
- 30 panel participants included
- Bring your own participants for free
- All core features
- 30 collaborators
- Unlimited guests
- Security Assessment Assist
- Priority chat support
Enterprise
- Unlimited sessions
- Custom panel participant allocation
- Bring your own participants for free
- All core features
- Custom seat configuration
- Security Review
- Custom Legal
- SSO
- Invoicing/PO
- Team Training
- Audits
- CSM support
Free
- Unlimited forms
- Unlimited submissions
- Collect payments
- Collect signatures
- Collect file uploads
- Custom `Thank You` page
- Self email notifications
- Redirect on completion
- Conditional logic & calculations
- Prevent duplicate submissions
- Password protect forms
- Close forms on limit or date
- Answer piping
- 45+ languages & RTL support
- Google Sheets integration
- Notion integration
- Airtable integration
- Zapier integration
- Make integration
- Webhooks
Pro
Popular- Remove Tally branding.
- Custom domains.
- Collaboration.
- Partial submissions.
- Advanced customization.
- Custom CSS.
- Email notifications.
- Custom email domains.
- Customize link preview.
- Workspaces & folders.
- Unlimited uploads.
- Form visit analytics.
- Drop-off analytics.
- Version history.
- Premium integrations.
Business
- Control data retention.
- Verify emails.
- Version history.
- More to come.
Lookback vs Tally FAQ
- Which one is cheaper?
- Tally is the cheaper option, starting at $24/mo vs $24/mo for Lookback.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Lookback uses hybrid pricing, while Tally goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Lookback: At under $25/mo for solo users, Lookback undercuts most dedicated user research platforms, but the jump to $148.5 and then $343.5 shows they're not trying to stay budget — they're positioning as a serious research ops tool once you scale past a single freelancer. They're fighting for teams that have outgrown ad hoc Zoom-and-spreadsheet research but aren't ready for enterprise platforms like UserTesting. Tally: Tally sits mid-pack — cheaper than Typeform's premium positioning but not chasing the rock-bottom price war either. They're clearly going after budget-conscious teams who want Typeform-like polish without Typeform's per-response pricing anxiety.
Still deciding? See the best Lookback alternatives or the best Tally alternatives, ranked with verified pricing.
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