Lookback vs Tally Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Freelance
- 10 sessions
- 1 panel participant included *
- Bring your own participants for free
- All core features
- Solo seat
- Unlimited guests
- Chat support
Team
- 100 sessions
- 10 panel participants included *
- Bring your own participants for free
- All core features
- 10 collaborators
- Unlimited guests
- Security Self-Assess
- Chat support
Insights Hub
Popular- 300 sessions
- 30 panel participants included *
- Bring your own participants for free
- All core features
- 30 collaborators
- Unlimited guests
- Security Assessment Assist
- Priority chat support
Enterprise
- Unlimited sessions
- Custom panel participant allocation
- Bring your own participants for free
- All core features
- Custom seat configuration
- Security Review
- Custom Legal
- SSO
- Invoicing/PO
- Team Training
- Audits
- CSM support
Free
- Unlimited forms
- Unlimited submissions
- Collect payments
- Collect signatures
- Collect file uploads
- Custom `Thank You` page
- Self email notifications
- Redirect on completion
- Conditional logic & calculations
- Prevent duplicate submissions
- Password protect forms
- Close forms on limit or date
- Answer piping
- 45+ languages & RTL support
- Google Sheets integration
- Notion integration
- Airtable integration
- Zapier integration
- Make integration
- Webhooks
Pro
- Remove Tally branding.
- Custom domains.
- Collaboration.
- Partial submissions.
- Advanced customization.
- Custom CSS.
- Email notifications.
- Custom email domains.
- Customize link preview.
- Workspaces & folders.
- Unlimited uploads.
- Form visit analytics.
- Drop-off analytics.
- Version history.
- Premium integrations.
Business
- Control data retention.
- Verify emails.
- Version history.
- More to come.
Lookback vs Tally FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a flat-rate model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Lookback: At $299/yr for freelancers, they're accessible enough to compete with tools like Maze or Lyssna at the low end, but the Insights Hub tier pushes into UserTesting and Dovetail territory on price. They're not the cheapest option in UX research tooling, but they're not swinging for enterprise-only either — it's a mid-market play with a clear path upmarket. Tally: Tally is clearly the budget-friendly challenger — Pro at $24/mo undercuts Typeform's equivalent tier significantly and positions them as the 'why pay more' option for form builders. They're going after cost-conscious indie makers and small teams who feel burned by usage-based pricing on tools like Typeform or Jotform.
Still deciding? See the best Lookback alternatives or the best Tally alternatives, ranked with verified pricing.
Keep tabs on both.
We'll monitor pricing changes for Lookback and Tally and let you know when something moves.