Maze vs 123FormBuilder Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Maze | 123FormBuilder | |
|---|---|---|
| Starts at | Custom | Custom |
| Number of plans | 2 | 0 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | custom | N/A |
Free
- Essential prototype testing
- Surveys
- Pay-per-use panel credits
Enterprise
- Access to a global panel of 7M+ participants, or bring your own users for free
- All Maze AI features
- Moderated interviews
- AI moderated interviews
- Prototype testing
- Live website testing
- Surveys
- Card sorting and tree testing
- Mobile experience testing
- Audio / video / screen recording
- Automated research analysis and presentation-ready reports
- Enterprise controls and security
- Priority support, dedicated CSM, and research partner access
Maze vs 123FormBuilder FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Maze has a free plan. 123FormBuilder doesn't — you'll need to pay from day one.
- How do they charge?
- Check each product's pricing page for the latest details on how billing works.
- Which one is a better deal?
- Depends on what you need. Maze: Sitting between scrappy tools like Useberry and the enterprise-heavy UserTesting, Maze targets mid-market product teams who want speed without the six-figure UserTesting commitment. The free plan signals they're competing on accessibility, but the jump to custom Enterprise pricing suggests they're not trying to win on being the cheapest — they're betting on workflow depth.
Keep tabs on both.
We'll monitor pricing changes for Maze and 123FormBuilder and let you know when something moves.