Dovetail vs Lookback Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- One channel
- One project
- Chat
- summarize your data to uncover trends and run analysis
Enterprise
- Unlimited Agents
- Unlimited channels
- Dashboards
- Unlimited projects
- Unlimited Docs
- Unlimited free chat queries in Slack and Teams
- folders, global tags, fields, templates
- specific summaries
- semantic search
- redaction
- compliance
- access control
- Priority support, dedicated customer success, onboarding assistance
Freelance
- 10 sessions
- 1 panel participant included *
- Bring your own participants for free
- All core features
- Solo seat
- Unlimited guests
- Chat support
Team
- 100 sessions
- 10 panel participants included *
- Bring your own participants for free
- All core features
- 10 collaborators
- Unlimited guests
- Security Self-Assess
- Chat support
Insights Hub
Popular- 300 sessions
- 30 panel participants included *
- Bring your own participants for free
- All core features
- 30 collaborators
- Unlimited guests
- Security Assessment Assist
- Priority chat support
Enterprise
- Unlimited sessions
- Custom panel participant allocation
- Bring your own participants for free
- All core features
- Custom seat configuration
- Security Review
- Custom Legal
- SSO
- Invoicing/PO
- Team Training
- Audits
- CSM support
Dovetail vs Lookback FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Dovetail uses custom pricing, while Lookback goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Dovetail: Hiding all commercial pricing signals a premium positioning play — they're not competing on cost, they're competing on being the 'serious' research repository for mature UX orgs. They're going after the same enterprise research budgets as Maze and UserTesting, not the scrappy startup crowd. Lookback: At $299/yr for freelancers, they're accessible enough to compete with tools like Maze or Lyssna at the low end, but the Insights Hub tier pushes into UserTesting and Dovetail territory on price. They're not the cheapest option in UX research tooling, but they're not swinging for enterprise-only either — it's a mid-market play with a clear path upmarket.
Still deciding? See the best Dovetail alternatives or the best Lookback alternatives, ranked with verified pricing.
Keep tabs on both.
We'll monitor pricing changes for Dovetail and Lookback and let you know when something moves.