Formstack vs Lookback Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
forms
- 1 Builder user
- 25 Forms
- 1,000 Submissions per form
- 2GB Storage
Suite
- 3 Builder users
- 100 Forms
- 5,000 Submissions per form
- 10GB Storage
- Unlimited Document senders
- Unlimited eSignatures
Salesforce Solutions
- Build and manage Salesforce-native forms
- Generate documents powered by Salesforce data
- One-click document generation
- Experience Cloud integration
- Salesforce Shield compatible
- PCI/HIPAA-compliant solutions
- Progressive data capture and dynamic prefill
Enterprise Solutions
Popular- Dedicated Customer Success Manager
- SSO and advanced security
- Custom SLAs
- Unlimited users and submissions
- API Access and custom integrations
- High-volume document generation and processing
Freelance
- 10 sessions
- 1 panel participant included *
- Bring your own participants for free
- All core features
- Solo seat
- Unlimited guests
- Chat support
Team
- 100 sessions
- 10 panel participants included *
- Bring your own participants for free
- All core features
- 10 collaborators
- Unlimited guests
- Security Self-Assess
- Chat support
Insights Hub
Popular- 300 sessions
- 30 panel participants included *
- Bring your own participants for free
- All core features
- 30 collaborators
- Unlimited guests
- Security Assessment Assist
- Priority chat support
Enterprise
- Unlimited sessions
- Custom panel participant allocation
- Bring your own participants for free
- All core features
- Custom seat configuration
- Security Review
- Custom Legal
- SSO
- Invoicing/PO
- Team Training
- Audits
- CSM support
Formstack vs Lookback FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Lookback has a free plan. Formstack doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Formstack uses hybrid pricing, while Lookback goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Formstack: Formstack sits mid-to-premium in the form-builder space — priced well above lightweight tools like Google Forms or Typeform's lower tiers, but still cheaper than heavyweight workflow-automation suites. They're clearly chasing ops-heavy mid-market teams (HR, healthcare, financial services) who need compliance-ready forms and document workflows, not solopreneurs collecting email signups. Lookback: At $299/yr for freelancers, they're accessible enough to compete with tools like Maze or Lyssna at the low end, but the Insights Hub tier pushes into UserTesting and Dovetail territory on price. They're not the cheapest option in UX research tooling, but they're not swinging for enterprise-only either — it's a mid-market play with a clear path upmarket.
Still deciding? See the best Formstack alternatives or the best Lookback alternatives, ranked with verified pricing.
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