QuickBooks vs Wave Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| QuickBooks pricing | Wave pricing | |
|---|---|---|
| Starts at | $38/mo | $19/mo |
| Number of plans | 4 | 2 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | per-seat | flat-rate |
Price is one row. To weigh the features too, use our feature comparison template →
Simple Start
Popular- Intelligent onboarding with expert-guided setup (NEW)
- AI Chat for instant insights (BETA)
- Categorizes expenses
- Maximizes tax deductions (NEW)
- Handles the busywork (BETA)
- Run general business reports
- Automated bookkeeping
- Invoice and get paid
- Automate bill pay with free ACH
Essentials
- Annual books check-in with action plan (NEW)
- Cleans up your books, fast
- Creates invoices in bulk, automatically (BETA)
- Gets you paid faster
- Estimates quarterly payments
- Run enhanced reports
- Add employee time to invoices
- Integrate third-party data into KPIs and dashboards (NEW)
- Collect leads from a custom form on your website
Plus
- Reconciles your books
- Transactions auto-categorized and verified (NEW)
- Surfaces profit & loss insights
- Chat to plan scenarios and save as budgets (BETA)
- Finds and fixes anomalies
- Catch discrepancies pre-filing
- Sources leads and follows up
- Run comprehensive reports
- Plan budgets
- Track project profitability
- Track and manage inventory
- Track classes and locations (40)
Advanced
- Auto-creates projects and allocates costs
- Continuous books quality checks, with quarterly insights (NEW)
- Gives financial insights tailored to your business
- Customize dashboards with personalized KPIs and metrics to measure what matters most
- Track performance with unlimited classes, locations, and custom KPIs
- Free 1099 e-filing and approval workflows with Bill Pay Elite** (NEW)
- Construction financials solution (NEW)
- Advanced project financials (NEW)
- Customize user permissions and access
- Automate workflows
- Sync data with Excel
- Batch invoices and expenses
- Get priority support and training
STARTER Plan
- Create unlimited estimates, invoices, bills, and bookkeeping records
- Option to accept online payments
- Invoice on-the-go with the mobile app
- Manage cash flow and customers in one dashboard
Pro Plan
Popular- Option to accept online payments at a discounted rate
- Auto-import bank transactions
- Auto-merge and categorize bank transactions
- Digitally capture unlimited receipts and track expenses
- Automate late payment reminders
QuickBooks vs Wave FAQ
- Which one is cheaper?
- Wave is the cheaper option, starting at $19/mo vs $38/mo for QuickBooks.
- Can I use either one for free?
- Wave has a free plan. QuickBooks doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. QuickBooks uses per-seat pricing, while Wave goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. QuickBooks: QuickBooks sits mid-to-premium in small biz accounting — pricier than Wave (free) or newer entrants like Xero's lower tiers, but it trades on being the default choice accountants already know. The jump from Simple Start to Advanced (a nearly 9x spread) shows they're not competing on being cheap, they're betting on lock-in and ecosystem familiarity. Wave: This is a budget play through and through, undercutting QuickBooks and Xero by a wide margin — those run $30-90+/mo before add-ons. Wave's betting that freelancers and micro-businesses will trade some polish and depth for a near-free (or literally free) tool, then get sticky enough to pay $19 once cash flow allows.
Still deciding? See the best QuickBooks alternatives or the best Wave alternatives, ranked with verified pricing.
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