SerpApi vs Apify Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| SerpApi pricing | Apify pricing | |
|---|---|---|
| Starts at | $25/mo | $19/mo |
| Number of plans | 6 | 5 |
| Free plan | ||
| Free trial | — | — |
| Pricing model | usage-based | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Starter
- 1,000 searches per month
- 200 throughput per hour
Developer
- 5,000 searches per month
- 1,000 throughput per hour
Production
Popular- 15,000 searches per month
- 3,000 throughput per hour
- U.S. Legal Shield
Big Data
- 30,000 searches per month
- 6,000 throughput per hour
- U.S. Legal Shield
Free
- 250 searches per month
- 50 throughput per hour
Enterprise
- Custom searches per month
- Custom throughput per hour
- U.S. Legal Shield
- ZeroTrace Mode
- Priority support
Free
- $0.2 per compute unit
- Community support
Starter
- $0.2 per compute unit
- Chat support
- Bronze Apify Store discount
Scale
Popular- $0.16 per compute unit
- Priority chat support
- Silver Apify Store discount
Business
- $0.13 per compute unit
- Account manager
- Gold Apify Store discount
Enterprise
- Custom scraping solutions
- Scalable pricing
- SLAs with guaranteed data
- Dedicated team of experts
SerpApi vs Apify FAQ
- Which one is cheaper?
- Apify is the cheaper option, starting at $19/mo vs $25/mo for SerpApi.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. SerpApi uses usage-based pricing, while Apify goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. SerpApi: They're mid-market for scraping APIs — pricier than raw DIY scraping setups but cheaper than enterprise data providers, positioning as the reliable managed option for teams that don't want to maintain their own scraping infra. No free trial is a notable gap versus competitors who lead with a trial to reduce eval friction. Apify: Apify sits in the middle of the web-scraping/automation category — pricier than raw open-source scraping libraries or bare proxy services, but cheaper and more self-serve than enterprise data-extraction platforms that require sales calls to get a quote. The free tier and $19 entry point are clearly aimed at winning developers early, betting that usage growth (not upsell pressure) carries them up the ladder.
Still deciding? See the best SerpApi alternatives or the best Apify alternatives, ranked with verified pricing.
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