SerpApi vs Bright Data Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

SerpApi Bright Data
Starts at $25/mo Custom
Number of plans 6 8
Free plan
Free trial
Pricing model usage-based usage-based

Starter

$25/mo
  • 1,000 searches per month
  • 200 throughput per hour

Developer

$75/mo
  • 5,000 searches per month
  • 1,000 throughput per hour

Production

Popular
$150/mo
  • 15,000 searches per month
  • 3,000 throughput per hour
  • U.S. Legal Shield

Big Data

$275/mo
  • 30,000 searches per month
  • 6,000 throughput per hour
  • U.S. Legal Shield

Free

$0/mo
  • 250 searches per month
  • 50 throughput per hour

Enterprise

Custom
  • Custom searches per month
  • Custom throughput per hour
  • U.S. Legal Shield
  • ZeroTrace Mode
  • Priority support

Proxy Networks Pricing

Custom
  • Largest Geographic Coverage
  • Battle-Tested Stability & Speeds
  • 400M+ monthly Residential IPs

Web Scraper API Pricing

Custom
  • Pre-built scraper APIs
  • IP rotation & CAPTCHA handling
  • Scalable infrastructure support

Scraping Functions Pricing

Custom
  • Pre-made web scraper templates
  • Browser scripting in JavaScript
  • Auto-scaling infrastructure

Scraping Browser Pricing

Custom
  • Built-In Website Unlocking
  • Save Time & Resources
  • Puppeteer & Playwright Compatible

SERP API Pricing

Custom
  • Data Delivered in JSON or HTML
  • Save Time & Resources
  • Search Multiple Search Engines

Web Unlocker Pricing

Custom
  • Handles all Website Unlocking
  • Solves CAPTCHA
  • Tackles headers, user agents, & cookies

Datasets Pricing

Custom
  • Subscription option
  • Dedicated account manager
  • No coding

Bright Insights Pricing

Custom
  • Actionable eCommerce insights
  • Data accuracy
  • Multiple use cases

SerpApi vs Bright Data FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
SerpApi has a free plan. Bright Data doesn't — though they do offer a free trial.
How do they charge?
Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?
Depends on what you need. SerpApi: They're positioned in the middle-to-premium range for scraping APIs — pricier than raw proxy services but justified by the convenience of structured SERP data without maintaining your own scraping infra. They're chasing devs and data teams who'd rather pay for reliability than build and babysit scrapers themselves. Bright Data: Bright Data is the enterprise-grade premium player in the proxy and web data space — they're not trying to win on price, they're winning on infrastructure scale, compliance coverage, and product breadth. They're going after data engineering teams and large enterprises who've already burned themselves on cheaper, less reliable alternatives.

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