SparkToro vs Alteryx Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

SparkToro pricing Alteryx pricing
Starts at $38/mo $250/mo
Number of plans 4 2
Free plan —
Free trial —
Pricing model tiered-usage per-seat

Price is one row. To weigh the features too, use our feature comparison template →

SparkToro pricing

Official page

Free

$0/mo
  • 3 previews/month
  • Single user only
  • Preview data only

Personal

$38/mo
  • 4 reports/month
  • Single user only
  • All data types
  • Custom logo on reports
  • MCP Access

Business

Popular
$112/mo
  • 25 reports/month
  • 10 users
  • Take Action
  • Persona Builder

Agency

$225/mo
  • 250 reports/month
  • 100 users
  • Single Sign-On (SSO)
  • SCIM provisioning
  • Pay by ACH or wire transfer

Alteryx pricing

Official page

Starter Edition

$250/mo

Professional Edition

Custom

SparkToro vs Alteryx FAQ

Which one is cheaper?
SparkToro starts lower at $38/mo, compared to $250/mo for Alteryx.
Can I use either one for free?
SparkToro has a free plan. Alteryx doesn't — though they do offer a free trial.
How do they charge?
Different approach here. SparkToro uses tiered-usage pricing, while Alteryx goes with per-seat. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. SparkToro: SparkToro sits mid-market for a niche tool: well above free social listening dashboards, but a fraction of enterprise audience-intelligence suites that run into thousands per month. The Agency tier at $225/mo (or $2,700/yr) is aimed squarely at agencies who'd otherwise pay far more for panel-based research tools like GWI or Audiense. Alteryx: At $250/seat/month with no free tier, Alteryx sits firmly in premium territory compared to lighter BI/ETL tools that offer freemium or sub-$100 entry points. They're not competing on accessibility — they're betting that data teams already sold on Alteryx's automation depth will pay a premium versus switching to cheaper, less mature alternatives.

Still deciding? See the best SparkToro alternatives or the best Alteryx alternatives, ranked with verified pricing.

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