Sprig vs AgencyAnalytics Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Sprig | AgencyAnalytics | |
|---|---|---|
| Starts at | Custom | $20/mo |
| Number of plans | 3 | 2 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | custom | usage-based |
Free
- Core survey capabilities
- Limited responses
- AI-assisted study design and synthesis
Starter
- Higher response limits
- Concept and prototype testing
- Voice and video responses
- Expanded AI analysis
Enterprise
- Design, Field, and Synthesize Agents
- Adaptive survey architecture
- Omnichannel participant reach (link, email, web, and mobile)
- AI-powered study design and analysis
- Organizational governance and access controls
- Enterprise security and compliance
Everything your agency needs
- Automated client reporting
- White-label branding
- Client portal
- Goals, alerts & anomaly detection
- API access
- Unlimited staff & client users
- AI insights & analysis
- 85+ integrations
- Benchmarks & forecasting
- MCP access (ChatGPT & Claude)
- Custom domain & email
- Email & chat support
Enterprise
Sprig vs AgencyAnalytics FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Sprig has a free plan. AgencyAnalytics doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Sprig uses custom pricing, while AgencyAnalytics goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Sprig: Sprig is positioning as a premium player in the continuous product discovery space, competing with tools like Pendo, Hotjar, and UserTesting — but with a tighter focus on in-context micro-surveys and AI-powered analysis. Hiding Starter pricing signals they're not trying to win on cost; they're selling on research quality and product integration depth, likely targeting mid-market and above. AgencyAnalytics: At $20/client/month, they're positioning as accessible for growing agencies without the sticker shock of flat enterprise contracts — not the cheapest tool in the reporting space, but competitive against platforms like DashThis or Reportz that use similar per-client models. They're clearly targeting mid-market agencies that have outgrown manual reporting but aren't ready to pay for a full Looker-style BI stack.
Keep tabs on both.
We'll monitor pricing changes for Sprig and AgencyAnalytics and let you know when something moves.