User Interviews vs Cognito Forms Pricing (2026)

Which one is cheaper?

Cognito Forms is the cheaper option, starting at $24/mo vs $41/mo for User Interviews.

Can I use either one for free?

Cognito Forms has a free plan. User Interviews doesn't — you'll need to pay from day one.

How do they charge?

Different approach here. User Interviews uses usage-based pricing, while Cognito Forms goes with per-seat. That changes the math depending on your team size and usage.

Which one is a better deal?

Depends on what you need. User Interviews: Sitting between $41 and $98 per session before volume discounts, they're priced mid-to-premium for participant recruiting — not the bargain-bin panel provider, but not enterprise-only either. They're going after mid-market research teams who want quality respondents without building an in-house panel, while pushing the biggest spenders toward custom deals. Cognito Forms: This sits mid-market — not as cheap as bare-bones form tools like Google Forms, but nowhere near the enterprise pricing of JotForm's top tiers or Typeform's premium plans. The fact that Enterprise still shows a real number ($129-174/mo) instead of hiding behind 'contact sales' signals they're courting self-serve buyers who don't want to sit through a sales call just to see a price.

Still deciding? See the best User Interviews alternatives or the best Cognito Forms alternatives, ranked with verified pricing.