UserGuiding vs airfocus Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| UserGuiding | airfocus | |
|---|---|---|
| Starts at | $174/mo | Custom |
| Number of plans | 4 | 0 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | usage-based | N/A |
Support Essentials
- Knowledge Base & Product Updates
- Resource Center & AI Assistant
- Provide Top-Tier Self-Serve Materials
Starter
- Best value option in the market
- All Adoption Features + AI Assistant
- Reporting & Segmentation
- Customizable In App Surveys
Growth
- Everything in Starter
- A/B Testing & Goal Tracking
- Custom CSS & Localization
- Premium Integrations
Enterprise
- Everything in Growth
- SOC2, GDPR, HIPAA Compliance
- Personalized Coaching & Support
- SAML SSO & Activity Logs
UserGuiding vs airfocus FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- UserGuiding has a free plan. airfocus doesn't — you'll need to pay from day one.
- How do they charge?
- Check each product's pricing page for the latest details on how billing works.
- Which one is a better deal?
- Depends on what you need. UserGuiding: UserGuiding sits in the mid-market sweet spot — cheaper than Pendo or Appcues, but more structured than rolling your own with Intercom tooltips. They're clearly targeting product-led growth teams at startups and mid-size SaaS companies who need real onboarding tooling without enterprise-level spend.
Keep tabs on both.
We'll monitor pricing changes for UserGuiding and airfocus and let you know when something moves.