UserGuiding Pricing (2026)
Hybrid setup where the base fee buys you into a tier, but what you're really paying for is a mix of monthly active users (or sessions) plus feature access — classic SaaS bundling with a usage cap baked in. The $174/$349 sticker prices are yearly-billed only, so anyone comparing month-to-month costs elsewhere needs to dig for the toggle.
- Starter
- $174/mo
- Growth Popular
- $349/mo
- Enterprise
- Contact Sales
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Starter
- Starting from 2,000 MAU
- All In-App Onboarding Experiences + AI Assistant
- Surveys & NPS with AI Insights
- Analytics Reporting & Segmentation
- Knowledge Base & Product Updates
Growth
Popular- Starting from 2,000 MAU
- No-Code Event Tracking
- Advanced Analytics Reporting
- Private Knowledge Base & Product Updates
- Feature Request & Roadmap
- Localization & Auto-Translate
- Custom Alerts
Enterprise
- Custom MAU
- Unlimited Onboarding Experiences
- Migration Support
- Security Audit & Compliance
- Custom Contract & SLA
- SAML SSO & Team Member Activity Logs
Does UserGuiding have a free plan?
No. There's no free-forever plan. There is a free trial that lasts 14 days, with no credit card required, and paid plans start at $174/mo.
Want free? Canny and Featurebase have free plans: see all UserGuiding alternatives →
AI Pricing Analysis
Pricing Model
Hybrid setup where the base fee buys you into a tier, but what you're really paying for is a mix of monthly active users (or sessions) plus feature access — classic SaaS bundling with a usage cap baked in. The $174/$349 sticker prices are yearly-billed only, so anyone comparing month-to-month costs elsewhere needs to dig for the toggle.
Tier Strategy
Starter is aimed at small teams or startups just dipping into onboarding flows and tooltips — enough to prove ROI without a big commitment. Growth kicks in once you need more MAU headroom, deeper analytics, or multiple products/flows running simultaneously, and Enterprise exists purely for orgs that need custom MAU volume, SSO, or dedicated support that a self-serve tier can't hold.
Competitive Positioning
At $174 entry, UserGuiding sits mid-market — pricier than bare-bones checklist tools but well under the likes of Pendo or WalkMe, which often start in four figures. They're clearly hunting the underserved middle: teams that outgrew free/cheap tools like Userpilot's lower tiers but aren't ready for enterprise-grade platforms with six-month sales cycles.
Growth Lever
Expansion is driven by MAU/user volume ceilings and feature gating — things like advanced analytics, multiple language support, and integrations likely sit behind Growth or Enterprise. No free plan means the trial is doing all the top-of-funnel work, so the real lever is usage growth forcing a tier jump once a company's product adoption scales past Starter's cap.
Want the strategist's read on the live page? Read the AI teardown of UserGuiding's pricing page →
UserGuiding Pricing FAQ
- How much does UserGuiding cost?
- Paid plans start at $174/mo, going up to $349/mo for larger teams. There's also an Enterprise tier with custom pricing.
- Is there a free plan?
- No free plan. But there is a free trial, so you can test it out before paying.
- Can I try it before paying?
- Yes — there's a free trial that lasts 14 days. You don't need a credit card to start.
- How does the pricing work?
- Hybrid setup where the base fee buys you into a tier, but what you're really paying for is a mix of monthly active users (or sessions) plus feature access — classic SaaS bundling with a usage cap baked in. The $174/$349 sticker prices are yearly-billed only, so anyone comparing month-to-month costs elsewhere needs to dig for the toggle.
- Is there a discount for annual billing?
- SAVE 30% with yearly billing.
- Which plan makes sense for me?
- Starter is aimed at small teams or startups just dipping into onboarding flows and tooltips — enough to prove ROI without a big commitment. Growth kicks in once you need more MAU headroom, deeper analytics, or multiple products/flows running simultaneously, and Enterprise exists purely for orgs that need custom MAU volume, SSO, or dedicated support that a self-serve tier can't hold.
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Comparing UserGuiding to something specific? Try UserGuiding vs Aha!, UserGuiding vs airfocus, or UserGuiding vs AnnounceKit. Or see the best UserGuiding alternatives, ranked.
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