UserGuiding Pricing (2026)

You're paying based on Monthly Active Users, starting at a 2,000 MAU tier — so the meter runs on how many people actually touch your product, not on how many teammates build the onboarding flows. The $174/$349 numbers are already discounted annual rates billed monthly, so the sticker shock on month-to-month billing is likely much worse.

From $174/mo 3 plans usage-based Free trial Best UserGuiding alternatives → UserGuiding's competitors →
Starter
$174/mo
Growth Popular
$349/mo
Enterprise
Contact Sales
Verified Aug 22, 2026 Official pricing page
Screenshot of UserGuiding's pricing page showing its plans and prices
Their pricing page, captured Aug 22, 2026

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Starter

$174/mo
  • Starting from 2,000 MAU
  • All In-App Onboarding Experiences + AI Assistant
  • Surveys & NPS with AI Insights
  • Analytics Reporting & Segmentation
  • Knowledge Base & Product Updates

Growth

Popular
$349/mo
  • Starting from 2,000 MAU
  • No-Code Event Tracking
  • Advanced Analytics Reporting
  • Private Knowledge Base & Product Updates
  • Feature Request & Roadmap
  • Localization & Auto-Translate
  • Custom Alerts

Enterprise

Contact Sales
  • Custom MAU
  • Unlimited Onboarding Experiences
  • Migration Support
  • Security Audit & Compliance
  • Custom Contract & SLA
  • SAML SSO & Team Member Activity Logs

Does UserGuiding have a free plan?

No. There's no free-forever plan. There is a free trial that lasts 14 days, with no credit card required, and paid plans start at $174/mo.

Want free? Canny, Featurebase, and ProductBoard have free plans: see all UserGuiding alternatives →

AI Pricing Analysis

Pricing Model

You're paying based on Monthly Active Users, starting at a 2,000 MAU tier — so the meter runs on how many people actually touch your product, not on how many teammates build the onboarding flows. The $174/$349 numbers are already discounted annual rates billed monthly, so the sticker shock on month-to-month billing is likely much worse.

Tier Strategy

Starter's built for small SaaS teams just bolting on tooltips and checklists for the first time, while Growth is aimed at products with more mature onboarding needs — think segmentation, NPS surveys, or resource centers. The upgrade trigger isn't feature envy so much as MAU growth: cross that 2,000 threshold or need Growth-only features, and you're forced up regardless of team size.

Competitive Positioning

This lands mid-to-premium in the onboarding-software space — pricier than lightweight tools like Userpilot at comparable tiers, but cheaper than enterprise-heavy platforms like Pendo or WalkMe. They're courting scaling SaaS companies that have outgrown DIY tooltips but aren't ready for a six-figure enterprise contract.

Growth Lever

MAU limits are the real paywall — grow your user base and you'll get bumped into a pricier tier even if you don't touch a single new feature. Beyond that, advanced features like NPS, segmentation, and localization sit behind Growth, nudging teams to upgrade the moment they want more than basic walkthroughs.

Want the strategist's read on the live page? Read the AI teardown of UserGuiding's pricing page →

UserGuiding Pricing FAQ

How much does UserGuiding cost?
Paid plans start at $174/mo, going up to $349/mo for larger teams. There's also an Enterprise tier with custom pricing.
Is there a free plan?
No free plan. But there is a free trial, so you can test it out before paying.
Can I try it before paying?
Yes — there's a free trial that lasts 14 days. You don't need a credit card to start.
How does the pricing work?
You're paying based on Monthly Active Users, starting at a 2,000 MAU tier — so the meter runs on how many people actually touch your product, not on how many teammates build the onboarding flows. The $174/$349 numbers are already discounted annual rates billed monthly, so the sticker shock on month-to-month billing is likely much worse.
Is there a discount for annual billing?
Save 30% with yearly billing.
Which plan makes sense for me?
Starter's built for small SaaS teams just bolting on tooltips and checklists for the first time, while Growth is aimed at products with more mature onboarding needs — think segmentation, NPS surveys, or resource centers. The upgrade trigger isn't feature envy so much as MAU growth: cross that 2,000 threshold or need Growth-only features, and you're forced up regardless of team size.

More Product Management pricing

All Product Management pricing →

Comparing UserGuiding to something specific? Try UserGuiding vs Aha!, UserGuiding vs airfocus, or UserGuiding vs AnnounceKit. Or see the best UserGuiding alternatives, ranked.

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