UserGuiding Pricing (2026)
Usage-based pricing tied to Monthly Active Users (MAU) — you're paying for how many end-users actually interact with your in-app guides, not how many seats your internal team has. At 2,000 MAU, tiers run from free up to $349/mo (billed annually), and costs scale as your user base grows.
- Support Essentials
- $0/mo
- Starter
- $174/mo
- Growth
- $349/mo
- Enterprise
- Contact Sales
Keep up with your competitors, without the manual work.
Outmano tracks pricing, features, roadmaps and reviews across your market, then sends one weekly brief: what changed, and what it means for you.
Support Essentials
- Knowledge Base & Product Updates
- Resource Center & AI Assistant
- Provide Top-Tier Self-Serve Materials
Starter
- Best value option in the market
- All Adoption Features + AI Assistant
- Reporting & Segmentation
- Customizable In App Surveys
Growth
- Everything in Starter
- A/B Testing & Goal Tracking
- Custom CSS & Localization
- Premium Integrations
Enterprise
- Everything in Growth
- SOC2, GDPR, HIPAA Compliance
- Personalized Coaching & Support
- SAML SSO & Activity Logs
AI Pricing Analysis
Pricing Model
Usage-based pricing tied to Monthly Active Users (MAU) — you're paying for how many end-users actually interact with your in-app guides, not how many seats your internal team has. At 2,000 MAU, tiers run from free up to $349/mo (billed annually), and costs scale as your user base grows.
Tier Strategy
Support Essentials is a forever-free hook for tiny teams or solo builders just getting started. Starter at $174/mo suits early-stage products with modest onboarding needs, while Growth at $349/mo is where scaling teams land once they need more advanced analytics, segmentation, or higher MAU thresholds — that MAU ceiling is the primary upgrade trigger.
Competitive Positioning
UserGuiding sits in the mid-market sweet spot — cheaper than Pendo or Appcues, but more structured than rolling your own with Intercom tooltips. They're clearly targeting product-led growth teams at startups and mid-size SaaS companies who need real onboarding tooling without enterprise-level spend.
Growth Lever
MAU limits are the core expansion driver — as your product grows, you're forced up the pricing ladder automatically. Feature gates like advanced segmentation, analytics depth, and likely custom branding or integrations push teams from Starter to Growth, and volume eventually pushes them into a custom Enterprise conversation.
UserGuiding Pricing FAQ
- How much does UserGuiding cost?
- Paid plans start at $174/mo, going up to $349/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
- Is there a free plan?
- Yes. The "Support Essentials" plan is free forever, not just a trial. You get knowledge base & product updates, resource center & ai assistant, provide top-tier self-serve materials. It's enough to evaluate the product before upgrading.
- Can I try it before paying?
- Yes — there's a free trial that lasts 14 days. You don't need a credit card to start.
- How does the pricing work?
- Usage-based pricing tied to Monthly Active Users (MAU) — you're paying for how many end-users actually interact with your in-app guides, not how many seats your internal team has. At 2,000 MAU, tiers run from free up to $349/mo (billed annually), and costs scale as your user base grows.
- Is there a discount for annual billing?
- Save 30% with yearly billing.
- Which plan makes sense for me?
- Support Essentials is a forever-free hook for tiny teams or solo builders just getting started. Starter at $174/mo suits early-stage products with modest onboarding needs, while Growth at $349/mo is where scaling teams land once they need more advanced analytics, segmentation, or higher MAU thresholds — that MAU ceiling is the primary upgrade trigger.
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Comparing UserGuiding to something specific? Try UserGuiding vs Aha!, UserGuiding vs airfocus, or UserGuiding vs AnnounceKit.
Set it up once. Stay ahead all year.
Add the competitors you care about and Outmano does the watching — then hands you a weekly action plan with what to do next.