Product Management Software Pricing (2026)
What 17 product management tools actually charge, taken from their own pricing pages and re-checked as they change. Cheapest first.
Pricing verified Oct 06, 2026
Prices here change. You'll hear about it.
Outmano watches pricing, features, roadmaps and reviews across your market, then sends one weekly brief: what changed, and what it means for you.
Product Management pricing at a glance
| Product | Entry price | Plans | Free plan | Free trial |
|---|---|---|---|---|
| Aha! | $9/mo | 8 | No | Yes |
| Sleekplan | $13/mo | 4 | Yes | Yes |
| Upvoty | $15/mo | 3 | No | Yes |
| Frill | $25/mo | 4 | No | Yes |
| Featurebase | $29/mo | 4 | Yes | No |
| Canny | $79/mo | 3 | Yes | Yes |
| AnnounceKit | $89/mo | 4 | No | Yes |
| Userflow | $100/mo | 2 | No | Yes |
| Product Fruits | $111/mo | 3 | No | Yes |
| UserGuiding | $174/mo | 3 | No | Yes |
| Userpilot | $299/mo | 3 | No | Yes |
| Chameleon | $750/mo | 3 | No | Yes |
| Appcues | Custom | 3 | No | Yes |
| ProductBoard | Custom | 2 | No | No |
| Stonly | Custom | 2 | No | Yes |
| UserVoice | Custom | 1 | No | Yes |
| airfocus | Custom | 2 | No | No |
Every product management tool we track, cheapest first
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Aha!
Product roadmap software suite.
Aha! sits at the premium end of the product management tool category, especially once you start stacking modules — a team using Roadmaps plus Develop plus Knowledge is paying well more than a single Productboard or Jira Product Discovery seat. They're clearly going after mid-market to enterprise product teams who want an all-in-one strategy-to-execution suite, not scrappy startups price-shopping.
Plans: Aha! Whiteboards $9/mo per seat · Aha! Develop $9/mo per seat · Aha! Teamwork $9/mo per seat · Aha! Knowledge $18/mo per seat · Aha! Discovery $39/mo per seat · Aha! Ideas $39/mo per seat · Aha! Roadmaps $59/mo per seat · Aha! Builder $59/mo per seat
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Sleekplan
Feedback widget for websites.
Sleekplan is playing the budget-to-mid-market game against Canny and UserVoice, who both price meaningfully higher for comparable feedback-and-roadmap functionality. This is a land-grab on price-sensitive startups and small teams who want the feature set without the enterprise-tool sticker shock.
Plans: Indie $0/mo · Starter $13/mo · Business $38/mo · Enterprise Contact Sales
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Upvoty
User feedback boards.
Upvoty sits firmly in the budget-to-mid-market zone compared to feedback tools like Canny or Productboard, which often start higher and scale with MAUs or seats. They're clearly going after indie hackers, bootstrapped SaaS, and small product teams who want roadmap/feedback tooling without enterprise pricing complexity.
Plans: Power $15/mo · Super $25/mo · Hyper $49/mo
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Frill
Feedback, roadmap, and changelog tool.
Sitting in the affordable-to-mid range for dedicated feedback/roadmap tools — cheap enough to be a no-brainer for small teams, but the steep jump to $149 and $349 shows they're not trying to be the budget option for bigger orgs. They're winning startups early and betting on lock-in as those teams scale.
Plans: Startup $25/mo · Business $49/mo · Growth $149/mo · Enterprise $349/mo
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Featurebase
Feedback, roadmap, and changelog.
Featurebase sits mid-market — pricier than bare-bones feedback widgets but well under bloated enterprise suites like Aha! or Pendo's higher tiers. The 86% startup discount is a clear signal they're hunting for early-stage companies who'll grow into higher seat counts later, not enterprises who'd pay full freight anyway.
Plans: Free $0/mo per seat · Growth $29/mo per seat · Professional $59/mo per seat · Enterprise $99/mo per seat
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Canny
Feedback management for product teams.
At $79/mo for Pro, Canny sits mid-market — not a cheap prosumer tool, but nowhere near the enterprise feedback platforms that charge four figures a month. They're clearly chasing product-led SaaS teams who've outgrown spreadsheets and Trello boards but aren't ready for a full enterprise procurement cycle.
Plans: Free $0/mo · Pro $79/mo · Business Contact Sales
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AnnounceKit
Product update announcements.
AnnounceKit sits mid-to-premium in the changelog/product-update-tool space — pricier than bare-bones widgets but cheaper than full-blown product marketing suites. They're clearly going after funded startups and mid-market SaaS teams who want a polished, plug-and-play tool without building one in-house, not solo founders on a shoestring.
Plans: Essentials $89/mo · Growth $149/mo · Scale $399/mo · Enterprise Contact Sales
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Userflow
Fast onboarding flow builder.
At $500/mo before any AI add-on, Userflow sits toward the premium end of the digital adoption platform space, especially for teams that also need to layer on the $100/mo Agent fee to get AI capabilities. This isn't the low-cost self-serve tool — it's aimed at teams with real budget who want a dedicated onboarding platform plus an AI layer, not a bundled all-in-one price.
Plans: Adoption Agent $100/mo · Adoption Studio $500/mo
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Product Fruits
User onboarding on autopilot.
Sits mid-to-premium in the user onboarding/product adoption space — pricier than lightweight tooltip tools but cheaper than full-blown digital adoption platforms with enterprise price tags. They're going after growing SaaS companies that have outgrown DIY onboarding hacks but aren't ready for six-figure enterprise contracts.
Plans: Starter $111/mo · Pro $187/mo · Business $374/mo
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UserGuiding
No-code user onboarding.
At $174 entry, UserGuiding sits mid-market — pricier than bare-bones checklist tools but well under the likes of Pendo or WalkMe, which often start in four figures. They're clearly hunting the underserved middle: teams that outgrew free/cheap tools like Userpilot's lower tiers but aren't ready for enterprise-grade platforms with six-month sales cycles.
Plans: Starter $174/mo · Growth $349/mo · Enterprise Contact Sales
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Userpilot
Product growth and onboarding.
Userpilot sits mid-to-premium in the product adoption/onboarding space — pricier than lightweight tools like Chameleon at entry, but cheaper than enterprise-heavy platforms like Pendo. They're clearly courting mid-market SaaS companies that have outgrown DIY onboarding scripts but aren't ready for Pendo-level spend and complexity.
Plans: Starter $299/mo · Growth $849/mo · Enterprise Contact Sales
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Chameleon
In-product experiences that convert.
This is premium territory — Chameleon prices well above lightweight tools like Appcues or Userpilot at equivalent user volumes, positioning itself as the enterprise-grade choice for product teams that treat in-app guidance as core infrastructure. They're chasing companies with real budget and complex onboarding needs, not scrappy startups (despite the token Startup plan).
Plans: Pro $750/mo · Growth $1750/mo · Enterprise Contact Sales
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Appcues
Product adoption without code.
Appcues sits mid-to-upper market compared to lighter tools like Userpilot or Chameleon's lower tiers, positioning itself as the more polished, product-led-growth-native option rather than the budget pick. Full custom pricing across every tier signals they're chasing mid-market and enterprise buyers who expect a sales conversation, not PLG self-signup.
Plans: Start Contact Sales · Grow Contact Sales · Enterprise Contact Sales
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ProductBoard
Product management platform.
Productboard plays in the premium end of the product management tooling space, sitting above lighter roadmapping tools like Canny or Frill and competing more directly with Aha! for mid-market and enterprise product orgs. Hiding all numbers behind a sales call signals they're optimizing for larger contract sizes, not self-serve land-and-expand.
Plans: Business Contact Sales · Enterprise Contact Sales
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Stonly
Interactive guides for support and onboarding.
By hiding all numbers and forcing a sales conversation even for the 'small business' tier, Stonly positions itself as a mid-to-premium player chasing teams with real budget, not solo founders or bootstrappers testing tools. This is a land grab for support/product teams already spending on help-desk software, not a play for the self-serve crowd.
Plans: Small Business Contact Sales · Enterprise Contact Sales
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UserVoice
Product feedback and research.
Premium enterprise play that's cutting out the bottom of the market entirely. At $16K minimum, they're positioning against other enterprise feedback platforms, not trying to compete with basic survey tools.
Plans: Custom Contact Sales
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airfocus
Modular product management platform.
Hiding all pricing behind 'contact sales' signals a premium, enterprise-leaning play rather than a scrappy self-serve tool competing on price — airfocus is betting buyers will tolerate a sales process in exchange for a more tailored roadmap/prioritization platform. This puts them up against the likes of Productboard and Aha! rather than budget tools like Trello-adjacent product trackers.
Plans: Professional Contact Sales · Enterprise Contact Sales
Product Management Software Pricing FAQ
- How much does product management software cost?
- Entry prices run from $9/mo (Aha!) to $750/mo (Chameleon), with a median entry price of $84/mo across the 12 priced products we track.
- What is the cheapest product management software?
- Aha! has the lowest entry price of the product management software we track, at $9/mo. Sleekplan ($13/mo) and Upvoty ($15/mo) are next. Sleekplan and Featurebase are free to start on.
- Is there free product management software?
- Yes — Sleekplan, Featurebase, Canny offer a free plan.
- How is product management software usually priced?
- 5 of the 17 product management tools we track use custom pricing, against 4 on hybrid and 3 on flat rate.