Product Management Software Pricing (2026)
What 17 product management tools actually charge, taken from their own pricing pages and re-checked as they change. Cheapest first.
Pricing verified Aug 17, 2026
Prices here change. You'll hear about it.
Outmano watches pricing, features, roadmaps and reviews across your market, then sends one weekly brief: what changed, and what it means for you.
Product Management pricing at a glance
| Product | Entry price | Plans | Free plan | Free trial |
|---|---|---|---|---|
| Aha! | $9/mo | 8 | No | Yes |
| Sleekplan | $13/mo | 4 | Yes | Yes |
| Upvoty | $15/mo | 3 | No | Yes |
| Frill | $25/mo | 4 | No | Yes |
| ProductBoard | $25/mo | 4 | Yes | Yes |
| Featurebase | $29/mo | 4 | Yes | No |
| Canny | $79/mo | 3 | Yes | Yes |
| AnnounceKit | $89/mo | 4 | No | Yes |
| Userflow | $100/mo | 2 | No | Yes |
| Product Fruits | $149/mo | 3 | No | Yes |
| UserGuiding | $174/mo | 4 | Yes | Yes |
| Userpilot | $299/mo | 3 | No | Yes |
| Chameleon | $750/mo | 3 | No | Yes |
| Appcues | Custom | 3 | No | Yes |
| Stonly | Custom | 2 | Yes | Yes |
| UserVoice | Custom | 1 | No | Yes |
| airfocus | Custom | 2 | No | No |
Every product management tool we track, cheapest first
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Aha!
Product roadmap software suite.
At $59/mo for the flagship Roadmaps product, Aha! sits firmly in premium territory compared to lighter roadmap tools, banking on being the category leader that serious product teams default to rather than the budget pick. They're not fighting on price — they're betting that depth of features and category reputation justifies the tag, especially against tools like ProductBoard or Airfocus that price similarly or lower.
Plans: Aha! Whiteboards $9/mo per seat · Aha! Develop $9/mo per seat · Aha! Teamwork $9/mo per seat · Aha! Knowledge $18/mo per seat · Aha! Discovery $39/mo per seat · Aha! Ideas $39/mo per seat · Aha! Roadmaps $59/mo per seat · Aha! Builder $59/mo per seat
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Sleekplan
Feedback widget for websites.
Sleekplan sits firmly in budget territory compared to feedback/roadmap tools like Canny or Productboard, using the free tier and sub-$15 entry price to hook small teams and indie makers who'd balk at $50+/seat tools. They're not chasing enterprise buyers head-on — the custom Enterprise tier feels more like a formality for the rare bigger client than a core focus.
Plans: Indie $0/mo per seat · Starter $13/mo per seat · Business $38/mo per seat · Enterprise Contact Sales
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Upvoty
User feedback boards.
At $15-49/mo, Upvoty undercuts category heavyweights like Canny or ProductBoard by a wide margin, positioning itself as the budget-friendly alternative for indie hackers and small SaaS teams rather than enterprise product orgs. They're clearly hunting the price-sensitive segment that wants Canny-like functionality without Canny-like invoices.
Plans: Power $15/mo · Super $25/mo · Hyper $49/mo
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Frill
Feedback, roadmap, and changelog tool.
Frill sits mid-pack for feedback/roadmap tools — not a bargain-bin option like Canny's cheapest tier, but nowhere near the premium enterprise feedback platforms charging four figures. They're going after small-to-mid product teams who want something more polished than a spreadsheet but don't need a huge enterprise contract.
Plans: Startup $25/mo · Business $49/mo · Growth $149/mo · Enterprise $349/mo
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ProductBoard
Product management platform.
Sitting mid-to-premium in the product management tooling space — pricier than scrappy roadmap tools like Craft.io but cheaper than enterprise suites like Aha!'s top tiers. They're clearly hunting mid-market product teams who've outgrown spreadsheets but aren't ready for a five-figure enterprise contract yet.
Plans: Free $0/mo per seat · Plus $25/mo per seat · Business $75/mo per seat · Enterprise Contact Sales
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Featurebase
Feedback, roadmap, and changelog.
Featurebase sits mid-market — pricier than scrappy Canny alternatives but nowhere near the enterprise feedback-management suites charging per-thousand-dollars. The 86% startup discount signals they're hungry to lock in early-stage companies before they scale into pricier tools.
Plans: Free $0/mo per seat · Growth $29/mo per seat · Professional $59/mo per seat · Enterprise $99/mo per seat
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Canny
Feedback management for product teams.
At $79/mo, Canny sits in the mid-market range for product feedback tools — cheaper than full-suite platforms like Productboard but more expensive than lightweight alternatives. They're clearly targeting product-led SaaS teams who want a dedicated feedback hub without paying enterprise prices.
Plans: Free $0/mo · Pro $79/mo · Business Contact Sales
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AnnounceKit
Product update announcements.
This sits mid-to-premium for the changelog/product-updates category, where tools like Beamer or Frill often undercut on entry price — AnnounceKit's $89 floor signals it's chasing teams with real budget, not indie hackers testing an MVP. The startup discount (50% off for 12 months) is a clear signal they still want to hook early-stage teams before they scale into paid seats elsewhere.
Plans: Essentials $89/mo · Growth $149/mo · Scale $399/mo · Enterprise Contact Sales
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Userflow
Fast onboarding flow builder.
At $500/mo entry for Studio, they're priced above scrappy tools like Intro.js or Shepherd but below Pendo's enterprise ceiling — squarely targeting mid-market product teams who've outgrown free overlays but aren't ready for six-figure contracts. The modular structure lets them compete on flexibility against all-in-one suites.
Plans: Adoption Agent $100/mo · Adoption Studio $500/mo
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Product Fruits
User onboarding on autopilot.
Mid-market positioning — not the cheapest option in the user onboarding space (Intro.js and DIY solutions undercut them), but well below enterprise-first players like Pendo. They're clearly going after product teams at scaling startups who want Pendo-level functionality without the six-figure contract.
Plans: Starter $149/mo · Pro $249/mo · Business $499/mo
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UserGuiding
No-code user onboarding.
UserGuiding sits in the mid-market sweet spot — cheaper than Pendo or Appcues, but more structured than rolling your own with Intercom tooltips. They're clearly targeting product-led growth teams at startups and mid-size SaaS companies who need real onboarding tooling without enterprise-level spend.
Plans: Support Essentials $0/mo · Starter $174/mo · Growth $349/mo · Enterprise Contact Sales
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Userpilot
Product growth and onboarding.
Sitting in the mid-to-premium range for product adoption tools, they're priced above scrappier alternatives like Intro.js but below full-suite platforms like Pendo. They're clearly targeting growth-stage SaaS companies that have outgrown DIY tooltips but aren't ready for enterprise-tier complexity.
Plans: Starter $299/mo · Growth $849/mo · Enterprise Contact Sales
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Chameleon
In-product experiences that convert.
Chameleon sits in the mid-to-premium range for product adoption tools, competing with Appcues and Pendo — it's not trying to be the budget option. The MTU-based model and enterprise-grade free trial suggest they're targeting growth-stage and mid-market SaaS companies that take in-app engagement seriously, not teams just dipping their toes in.
Plans: Pro $750/mo · Growth $1750/mo · Enterprise Contact Sales
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Appcues
Product adoption without code.
All-custom pricing puts them squarely in the mid-to-premium range of the onboarding/adoption category — they're not trying to win on price against Userflow or Chameleon's transparent tiers. They're targeting mid-market and enterprise teams who need a mature platform and have budget to match, not scrappy startups looking for a quick win.
Plans: Start Contact Sales · Grow Contact Sales · Enterprise Contact Sales
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Stonly
Interactive guides for support and onboarding.
No public pricing is a premium signal — they're not trying to win on cost. In the knowledge base and interactive guide space (think Intercom Articles, Helpjuice, or Guru), this positions them as a considered purchase rather than a self-serve tool, targeting buyers who'll sit through a sales call.
Plans: Small Business Contact Sales · Enterprise Contact Sales
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UserVoice
Product feedback and research.
Premium enterprise play that's cutting out the bottom of the market entirely. At $16K minimum, they're positioning against other enterprise feedback platforms, not trying to compete with basic survey tools.
Plans: Custom Contact Sales
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airfocus
Modular product management platform.
Hiding all pricing puts airfocus in a weird spot — tools like Productboard and Aha! also lean custom-quote for upper tiers, but many competitors at least show a starting number to anchor expectations. This positions airfocus as a considered, sales-driven purchase rather than a self-serve tool, likely aiming for mid-market to enterprise product teams who expect to negotiate anyway.
Plans: Professional Contact Sales · Enterprise Contact Sales
Product Management Software Pricing FAQ
- How much does product management software cost?
- Entry prices run from $9/mo (Aha!) to $750/mo (Chameleon), with a median entry price of $79/mo across the 13 priced products we track.
- What is the cheapest product management software?
- Aha! has the lowest entry price of the product management software we track, at $9/mo. Sleekplan ($13/mo) and Upvoty ($15/mo) are next. Sleekplan and ProductBoard are free to start on.
- Is there free product management software?
- Yes — Sleekplan, ProductBoard, Featurebase and 3 more offer a free plan.
- How is product management software usually priced?
- 7 of the 17 product management tools we track use usage based pricing, against 4 on per seat and 3 on flat rate.