ProductBoard Pricing (2026)
Straight per-seat pricing, but with a twist — Business and Enterprise tiers force minimum maker counts (2 and 5 respectively), so you're effectively paying a mandatory floor price before you even negotiate real usage. The 'maker' seat is the value metric, meaning the people actually building roadmaps and specs, not just viewers.
- Free
- $0/mo per seat
- Plus
- $25/mo per seat
- Business Popular
- $75/mo per seat
- Enterprise
- Contact Sales
Keep up with your competitors, without the manual work.
Outmano tracks pricing, features, roadmaps and reviews across your market, then sends one weekly brief: what changed, and what it means for you.
Free
- Full Spark access (insights, skills, automations, integrations)
- Unlimited roadmaps & prioritization
- 500 feedback notes
- 25 Contributors
- 1 Teamspace & 1 Product Portal
Plus
- Increased AI credit limits
- Manual & dynamic customer segments
- Feedback loop closing
- Product usage integrations (Amplitude, Mixpanel)
Business
Popular- Unlimited feedback notes
- Unlimited teamspaces
- Shared skills library
- 2 Product Portals
- Portal customization
- Enhanced platform customization
Enterprise
- Unlimited Contributors
- SAML SSO, SCIM provisioning & enhanced data governance
- Custom roles & permissions
- Salesforce integration
- Live onboarding & customer support
- Full platform customization
Does ProductBoard have a free plan?
Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $25/mo. Paid tiers also come with a free trial (14 days).
What the free plan includes
- Full Spark access (insights, skills, automations, integrations)
- Unlimited roadmaps & prioritization
- 500 feedback notes
- 25 Contributors
- 1 Teamspace & 1 Product Portal
AI Pricing Analysis
Pricing Model
Straight per-seat pricing, but with a twist — Business and Enterprise tiers force minimum maker counts (2 and 5 respectively), so you're effectively paying a mandatory floor price before you even negotiate real usage. The 'maker' seat is the value metric, meaning the people actually building roadmaps and specs, not just viewers.
Tier Strategy
Free is a solo-PM sandbox for testing the waters, Plus is for small teams that just need basic roadmapping without the org-wide bells and whistles. Business kicks in once you need integrations, custom fields, or cross-team visibility — and the 2-maker minimum nudges you to bring a teammate along when you upgrade, effectively doubling your bill overnight.
Competitive Positioning
Sitting mid-to-premium in the product management tooling space — pricier than scrappy roadmap tools like Craft.io but cheaper than enterprise suites like Aha!'s top tiers. They're clearly hunting mid-market product teams who've outgrown spreadsheets but aren't ready for a five-figure enterprise contract yet.
Growth Lever
The maker minimums are the real growth lever here — you can't just add one seat to move up a tier, you're forced to buy at least 2 or 5 seats at once, which inflates expansion revenue per upgrade. Feature-wise, deeper integrations, security controls, and dedicated support are what get gated behind Business and Enterprise, pushing teams that need SSO or custom workflows to jump tiers rather than just add seats.
Want the strategist's read on the live page? Read the AI teardown of ProductBoard's pricing page →
ProductBoard Pricing FAQ
- How much does ProductBoard cost?
- Paid plans start at $25/mo, going up to $75/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
- Is there a free plan?
- Yes. The "Free" plan is free forever, not just a trial. You get full spark access (insights, skills, automations, integrations), unlimited roadmaps & prioritization, 500 feedback notes — plus 2 more features. It's enough to evaluate the product before upgrading.
- Can I try it before paying?
- Yes — there's a free trial that lasts 14 days.
- How does the pricing work?
- Straight per-seat pricing, but with a twist — Business and Enterprise tiers force minimum maker counts (2 and 5 respectively), so you're effectively paying a mandatory floor price before you even negotiate real usage. The 'maker' seat is the value metric, meaning the people actually building roadmaps and specs, not just viewers.
- Is there a discount for annual billing?
- Yes — you save up to 24% if you pay annually instead of month-to-month. They also mention: "Save 21% with annual billing."
- Which plan makes sense for me?
- Free is a solo-PM sandbox for testing the waters, Plus is for small teams that just need basic roadmapping without the org-wide bells and whistles. Business kicks in once you need integrations, custom fields, or cross-team visibility — and the 2-maker minimum nudges you to bring a teammate along when you upgrade, effectively doubling your bill overnight.
More Product Management pricing
All Product Management pricing →-
Aha! Pricing
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airfocus Pricing
Modular product management platform.
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AnnounceKit Pricing
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Appcues Pricing
Product adoption without code.
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Beamer Pricing
Changelog and in-app announcements.
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Canny Pricing
Feedback management for product teams.
From $79/mo Free trial -
Chameleon Pricing
In-product experiences that convert.
From $750/mo Free trial -
Featurebase Pricing
Feedback, roadmap, and changelog.
From $29/mo
Comparing ProductBoard to something specific? Try ProductBoard vs Aha!, ProductBoard vs airfocus, or ProductBoard vs AnnounceKit. Or see the best ProductBoard alternatives, ranked.
Set it up once. Stay ahead all year.
Add the competitors you care about and Outmano does the watching, then hands you a weekly action plan with what to do next.