Aha! vs ProductBoard Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Aha! | ProductBoard | |
|---|---|---|
| Starts at | Custom | $19/mo |
| Number of plans | 0 | 4 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | N/A | per-seat |
Free
- Full Spark access (insights, skills, automations, integrations)
- Unlimited roadmaps & prioritization
- 500 feedback notes
- 25 Contributors
- 1 Teamspace & 1 Product Portal
Plus
- Increased AI credit limits
- Manual & dynamic customer segments
- Feedback loop closing
- Product usage integrations (Amplitude, Mixpanel)
Business
Popular- Unlimited feedback notes
- Unlimited teamspaces
- Shared skills library
- 2 Product Portals
- Portal customization
- Enhanced platform customization
Enterprise
- Unlimited Contributors
- SAML SSO, SCIM provisioning & enhanced data governance
- Custom roles & permissions
- Salesforce integration
- Live onboarding & customer support
- Full platform customization
Aha! vs ProductBoard FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- ProductBoard has a free plan. Aha! doesn't — you'll need to pay from day one.
- How do they charge?
- Check each product's pricing page for the latest details on how billing works.
- Which one is a better deal?
- Depends on what you need. ProductBoard: At $59/seat for Business, Productboard sits in the mid-to-premium range for roadmapping tools — above lighter-weight options like Trello or Notion-based setups, but competitive with Aha! and Roadmunk. They're clearly going after serious product orgs willing to pay for customer feedback integration and prioritization frameworks, not teams just looking for a Gantt chart.
Still deciding? See the best Aha! alternatives or the best ProductBoard alternatives, ranked with verified pricing.
Keep tabs on both.
We'll monitor pricing changes for Aha! and ProductBoard and let you know when something moves.