How much does Userflow cost?

Paid plans start at $100/mo, going up to $500/mo for larger teams.

Is there a free plan?

No free plan. But there is a free trial, so you can test it out before paying.

Can I try it before paying?

Yes — there's a free trial that lasts 14 days. You don't need a credit card to start.

Is there a discount for annual billing?

Yes — you save up to 20% if you pay annually instead of month-to-month. They also mention: "Save 20% with annual billing."

Userflow Pricing (2026)

Two independently purchasable products — Studio at $500/mo scales on MAU, Agent at $100/mo burns through AI credits. You're paying for user reach on one side and AI interaction volume on the other, which is a hybrid usage model that can compound costs fast if both scale together.

From $100/mo 2 plans usage-based Free trial

Adoption Agent: $100/mo
Adoption Studio: $500/mo

Verified Jul 25, 2026 Official pricing page

Screenshot of Userflow's pricing page showing its plans and prices — Their pricing page, captured Jul 25, 2026

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Adoption Agent

$100/mo $80/mo annual

500 AI credits per month
Unlimited creation of AI Agent-triggered flows
FlowAI: Builder & Signals
Core integrations
Knowledge source training for the Agent
3 environments (+$425/mo each beyond) & unlimited seats
SOC 2 Type II, GDPR, Global data hosting enabled, and no AI model training on your data

Adoption Studio

$500/mo $400/mo annual

1k MAUs
Unlimited creation and targeted deployment of flows, surveys, NPS, banners, launchers, checklists, tooltips, tours
FlowAI: Builder, Signals and Actions
No code custom event tracking + All integrations
Custom CSS + fully white-labeled experiences
3 environments (+$425/mo each beyond) & unlimited seats
SOC 2 Type II, GDPR, Global data hosting enabled, and no AI model training on your data

AI Pricing Analysis

Pricing Model

Tier Strategy

Studio is built for teams with meaningful user bases — the 1k MAU floor is low, but costs climb steadily toward enterprise scale. The natural upgrade trigger isn't a tier flip, it's organic growth: every thousand new active users adds to your bill, and teams running multiple environments get hit with a $425/mo add-on per environment.

Competitive Positioning

At $500/mo entry for Studio, they're priced above scrappy tools like Intro.js or Shepherd but below Pendo's enterprise ceiling — squarely targeting mid-market product teams who've outgrown free overlays but aren't ready for six-figure contracts. The modular structure lets them compete on flexibility against all-in-one suites.

Growth Lever

MAU overage is the primary expansion engine on Studio — once you blow past included usage, every growth milestone becomes a billing event. On Agent, the 500 AI credit cap is tight enough that any team doing real AI-assisted onboarding will hit it fast, with additional credits at $20/100 adding up quickly at scale.

Userflow Pricing FAQ

How much does Userflow cost?: Paid plans start at $100/mo, going up to $500/mo for larger teams.
Is there a free plan?: No free plan. But there is a free trial, so you can test it out before paying.
Can I try it before paying?: Yes — there's a free trial that lasts 14 days. You don't need a credit card to start.
How does the pricing work?: Two independently purchasable products — Studio at $500/mo scales on MAU, Agent at $100/mo burns through AI credits. You're paying for user reach on one side and AI interaction volume on the other, which is a hybrid usage model that can compound costs fast if both scale together.
Is there a discount for annual billing?: Yes — you save up to 20% if you pay annually instead of month-to-month. They also mention: "Save 20% with annual billing."
Which plan makes sense for me?: Studio is built for teams with meaningful user bases — the 1k MAU floor is low, but costs climb steadily toward enterprise scale. The natural upgrade trigger isn't a tier flip, it's organic growth: every thousand new active users adds to your bill, and teams running multiple environments get hit with a $425/mo add-on per environment.

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Comparing Userflow to something specific? Try Userflow vs Aha!, Userflow vs airfocus, or Userflow vs AnnounceKit.

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