What is share of voice?

Share of voice (SOV) measures how much of the total visibility in your market belongs to your brand versus competitors — across organic search, paid ads, media mentions, or social conversation. If the top pages for your category’s keywords get 100k monthly visits and your pages get 20k of them, your search share of voice is 20%.

SOV is valued as a leading indicator: visibility gains tend to precede market share gains. Tracking it against named competitors shows whether your content and marketing are actually winning ground or just growing alongside the market.