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Evaboot pricing teardown

https://evaboot.com/pricing

Evaboot runs a clean, credit-based pricing page with a strong 'Pay per lead, not per seat' hook, visible prices from $9/mo, and every feature included in every plan, so choosing is purely a volume decision. It is well built for self-serve conversion, with unlimited seats, rollover credits and a thorough FAQ, but the page has no annual discount or toggle, no highlighted recommended plan, and the Scale dropdown hides the fact that most of the price range lives behind one plan card.

Tier structure

Starter

$9/mo (100 credits)

Grow

$29/mo (400 credits)

Scale

from $49/mo (1,000 credits; up to $299/mo for 15,000)

Enterprise

Custom

Value metric

Credits per month (per lead/email), not per seat

How limits scale

Credits per month 100 → 400 → 1,000 (up to 15,000) → Custom
Price per credit $0.09 → $0.072 → $0.049 → Negotiated
Seats and Sales Navigator accounts Unlimited → Unlimited → Unlimited → Unlimited

Escalation logic

All plans include identical features; tiers differ only by monthly credit volume, with the per-credit price dropping as volume rises. Scale uses a dropdown to cover four volume steps, and Enterprise handles volumes beyond that via sales contact.

Psychological anchors

  • Low-price entry anchor — The $9/mo Starter plan is the first thing visible and makes the product feel almost risk-free to try.
  • Per-credit price decay — Each card shows its per-credit cost ($0.09, $0.072, $0.049), nudging buyers toward bigger volumes by making the unit price visibly shrink.
  • Charm pricing — $9, $29 and $49 price points signal affordability and a self-serve, SMB-friendly product.
  • Enterprise 'Custom' anchor — The tinted Enterprise column with 'Custom' pricing signals there is a premium tier above the public plans.
  • Risk reversal — 'Cancel anytime · credits roll over' sits directly under the headline, and the FAQ adds a pause option and a buy-once path.
  • Social proof at the top — A G2 badge with a 4.6 rating and '200,000+ users' appears above the headline, followed by a large wall of five-star testimonials below the FAQ.
  • Positioning against seat pricing — The headline 'Not per seat, not per feature' reframes the value metric as a differentiator against competitors.

What this page is optimizing for

Self-serve conversion: prices are public, every paid plan has an identical 'Try Evabo​ot' CTA, there is no sales gate except for Enterprise, and the FAQ removes common objections like cancelling, pausing, credit rollover and team sharing.

Red flags

  • No annual vs monthly toggle or annual discount is shown on the cards, even though the FAQ references yearly subscriptions, leaving money on the table and hiding that option.
  • No plan is highlighted as 'Most popular' or recommended, so buyers get no guidance on where to land and there is no decoy effect.
  • The Scale card hides four price points ($49 to $299) behind a dropdown, so the most expensive public volumes are easy to miss and the plan name stretches across a 6x price range.
  • The jump from $9 to $29 to $49 is shallow, and Starter and Grow differ only in volume, so there is little reason to pick Starter over simply buying more credits.
  • Credit rules are not explained on the cards (e.g. a lead with no email still costs 1 credit); the FAQ clarifies this, but cost per usable lead is hard to estimate from the plan cards alone.
  • Every tier has an identical 10-item feature list, which makes the cards look repetitive and gives no feature-based upgrade trigger or comparison table.
  • Every plan shows the same checklist, which is a strength for clarity but offers no expansion path beyond buying more credits.

Best-practices scorecard

What works · 5

  • Visible prices — Monthly prices, credit counts and per-credit costs are shown for every plan except Enterprise.
  • Value metric matches usage — Charging per credit (lead or email) aligns cost directly with value received, and unlimited seats avoid punishing team growth.
  • FAQ or objection handling — Ten FAQs cover credits, rollover, cancelling, pausing, team sharing, limits and phone numbers.
  • Trust signals present — A G2 rating, a 200,000+ user count and a large testimonial section with named reviewers support credibility.
  • Clear CTAs per tier — Each paid plan has a prominent 'Try Evaboot' button and Enterprise has a distinct 'Contact us' outline button, with a closing 'Start extracting leads today' CTA.

Half measures · 1

  • Tier differences are scannable — The only difference is credit volume, which is easy to read, but identical feature lists across four columns add visual noise and the Scale dropdown hides its options.

What's missing · 2

  • Clear recommended tier — No plan carries a 'Most popular' badge or visual emphasis, so buyers are left to choose on their own.
  • Annual discount offered — No annual toggle or discount is visible on the page, despite yearly plans being mentioned in the FAQ.