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Loxo pricing teardown

https://www.loxo.co/pricing

Loxo's pricing page shows three visible tiers (Core, Professional, Enterprise) with per-seat annual pricing on the first two and custom quoting for Enterprise, plus a credits-based add-on system (Boosts) for AI agent capacity. The page is content-rich and well-designed for explaining a complex AI-native platform, but the credit/capacity system adds real opacity around what a buyer actually gets for the base price.

Tier structure

Core

$149/user/mo (billed annually)

Professional

$199/user/mo (billed annually)

Enterprise

Custom

Value metric

per seat, with an added usage-based credit system for AI agent work

How limits scale

Price per seat/month (annual) $149 → $199 → Custom
Credits per user/month 0 (Core) → 2,500 (Professional) → 5,000 (Boost 2x) → 12,500 (Boost 5x) → Custom (Boost custom)
Loxo Source (850M+ talent graph) Not included → Included → Included
SSO/SAML & advanced governance Not included → Not included → Included
Dedicated success team/priority support Not included → Not included → Included

Escalation logic

Core covers the base ATS/CRM with included AI search; Professional adds the full agentic workforce, Loxo Source database access, and a pooled monthly credit allowance; Enterprise layers governance, security, and dedicated support on top of Professional at custom pricing. Separately, 'Boost' tiers (2x, 5x, custom) multiply per-seat credit allowances for teams needing higher AI agent capacity.

Psychological anchors

  • Highlighted/recommended plan — Professional is visually set apart with a pink border, 'THE WORKFORCE PLAN' badge, and dark credit callout box, positioning it as the default choice over Core.
  • High-priced/custom tier as anchor — Enterprise and Custom Boost tiers use 'Talk to sales' / 'Book a demo' with no price, implying premium scale pricing above the visible $199 tier.
  • Free trial as entry anchor — A 7-day free trial of the full Professional platform is offered with no credit card required, lowering the barrier to experience the higher tier.
  • Limited-time offer framing — Both Core and Professional list 'New customer limited time offer' beneath the CTA, creating urgency.
  • Usage-based upsell ladder — The Boost system (2,500 to 5,000 to 12,500 to custom credits) creates a clear expansion path once teams hit capacity limits.

What this page is optimizing for

The page is optimizing for a hybrid of self-serve trial conversion (visible prices, 7-day free trial, 'Start free' CTAs) and expansion revenue via the credits/Boost system, while pushing larger accounts toward enterprise lead-gen ('Book a demo', 'Talk to sales' for Enterprise and custom Boosts).

Red flags

  • Credit system is described extensively in prose and FAQs but never shown with concrete conversion rates (e.g., how many searches 2,500 credits actually buys), leaving real capacity opaque.
  • Boost pricing is entirely custom ('Your account team sizes Boost pricing with you'), so a core part of the value metric has no visible price at all.
  • No monthly-vs-annual toggle is shown — pricing is stated as 'billed annually' with no visible monthly option or discount comparison.
  • Enterprise and Custom Boost both rely on 'Contact sales'-style CTAs, adding friction for teams that fall between Professional and true enterprise needs.
  • Migration policy differs by tier (free for Core 3+ seats, but Professional/Enterprise migrations are custom-scoped), adding another layer of hidden cost consideration.

Best-practices scorecard

What works · 4

  • Clear recommended tier — Professional is visually highlighted with a badge and border as 'the workforce plan.'
  • Tier differences are scannable — Each tier lists clear feature bullets with 'Everything in [previous tier]' progression.
  • FAQ or objection handling — A detailed FAQ section addresses credits, migration, AI capability, and decision control.
  • Trust signals present — Customer quotes, named users, and concrete results (e.g., '400% growth in 18 months', '39-day placement') are featured.

Half measures · 3

  • Visible prices — Core and Professional show exact per-seat prices, but Enterprise and Boost tiers are entirely custom/hidden.
  • Value metric matches usage — Per-seat pricing is simple, but the added credit/Boost system layers usage-based complexity that isn't fully transparent.
  • Clear CTAs per tier — All tiers use 'Book a demo' rather than distinct self-serve signup buttons, even for the lower-priced Core plan.

What's missing · 1

  • Annual discount offered — Prices are billed annually by default with no monthly option or toggle shown to compare discount.