PayHOA pricing teardown
https://www.payhoa.com/pricingPayHOA runs a single-plan, unit-count-based pricing model that scales price with community size rather than offering distinct feature tiers — essentially one all-inclusive plan with a usage-based slider. This is unusually transparent for a niche B2B vertical (full pricing table, no 'contact sales'), but the lack of tiering means there's no upsell path or feature differentiation, and the toggle between 'Self-Managed' and 'Management Company' audiences isn't reflected in the visible pricing data.
Tier structure
Self-Managed
$54/mo (0-25 units), scaling to $0.55/unit/mo above 500 units ($275 min)
Value metric
usage-based, priced by number of HOA units under management
How limits scale
Escalation logic
There is no good-better-best tier ladder — every customer gets the same full feature set, and price simply scales up with a unit-count selector (9 bands from 0-25 units up to 500+ at a flat per-unit rate).
Psychological anchors
- Annual discount toggle — Monthly/Yearly switch advertises 'Save 10%' and shows both prices (e.g., $54/mo vs $49/mo billed yearly).
- Usage-based slider as anchor — Dropdown for unit count re-prices the single plan live, letting small HOAs see a low $49 entry point while larger ones see the cost scale transparently.
- Free trial with no credit card — '30-day free trial, no credit card required, cancel anytime' repeated at top and bottom reduces signup friction and anchors trust.
- All-inclusive feature framing — Feature/fee table shows nearly everything as 'Unlimited' regardless of plan, reinforcing the one-plan value story instead of feature-gating.
What this page is optimizing for
Self-serve conversion — prices are fully visible, the trial requires no card, and the unit-count selector lets prospects self-quote instantly without a sales call.
Red flags
- Only one real plan exists, so there's no upgrade/expansion mechanism beyond adding more units, limiting expansion revenue from feature upsells.
- The 'Management Company' toggle is shown but its distinct pricing isn't visible in the data provided, leaving that audience's costs unclear.
- À la carte fees (ACH $2.45, card 3.5%+$0.50, USPS mailing, bookkeeping add-ons) are buried in a separate features/fees table rather than integrated into the main pricing view, risking sticker shock later.
- No highlighted/recommended tier or decoy pricing since there's only one plan, reducing psychological upsell pull.
Best-practices scorecard
What works · 4
- Visible prices — Full price table by unit-count band is shown directly on the page with no gating.
- Annual discount offered — Monthly/Yearly toggle clearly shows a 10% savings with updated numbers.
- Value metric matches usage — Pricing by number of units is a natural, easy-to-understand metric for HOA software.
- FAQ or objection handling — Detailed FAQ covers migration, limits, security, billing, and cancellation.
Half measures · 2
- Trust signals present — Mentions bank-level encryption and 'thousands of communities trust PayHOA' but no logos, testimonials, or review scores visible on this page.
- Clear CTAs per tier — Single consistent 'Start 30-day free trial' CTA is clear but repetitive since there's only one plan to act on.
What's missing · 2
- Clear recommended tier — Single-plan structure means there's nothing to recommend or contrast against.
- Tier differences are scannable — There are no tiers to compare — the only variable is unit count, so there's nothing to scan feature-by-feature.