74 / 100

Peec AI pricing teardown

https://peec.ai/pricing

A clean, transparent self-serve pricing page with four tiers, a very detailed feature matrix, and strong social proof (logos, testimonials, G2 rating). The prompt-based value metric is clear and scales sensibly, but the page buries the tier differences in a very long comparison table, and the highlighted plan and annual pricing are only weakly signalled.

Tier structure

Starter

$95/mo

Pro

$245/mo

Advanced

$495/mo

Enterprise

Custom

Value metric

tracked prompts (usage-based tiers, unlimited seats)

How limits scale

Prompts 50 → 150 → 350 → Unlimited
Projects 1 → 2 → 5 → Unlimited
Countries 1 → 3 → 3 → Unlimited
Agent credits 500 → 750 → 1000 → Custom
Facts per brand 5 → 20 → 50 → Unlimited

Escalation logic

Good-better-best with roughly 2-2.6x price jumps from Starter to Advanced, then a custom Enterprise anchor. Upgrades are triggered by prompt volume, country/project count, and gated features (custom attributes, Looker Studio, API, SSO).

Psychological anchors

  • Highlighted recommended plan — The Pro card is visually elevated with a dark, filled 'Get started' button while the other plans use light buttons, steering attention to the middle tier. There is no explicit 'Most popular' badge, though.
  • Enterprise anchor — 'Custom' pricing with unlimited everything, all 13 models, API/SSO and SOC 2 makes the $495 Advanced plan feel like a moderate option.
  • Monthly/Annual toggle — Each card has a billing toggle, and the FAQ states a 15% annual discount. The add-on section shows 'Save $60/$180/$300' badges for annual billing.
  • Round pricing with decoy-friendly spacing — Prices like $95, $245, $495 sit just under round numbers, and per-prompt cost falls at higher tiers (about $1.90 → $1.63 → $1.41 per prompt), rewarding upgrades.
  • Social proof near the pricing cards — 'Trusted by 4000+ brands and agencies' with logos (Zalando, Attio, Squarespace, Hugo Boss, Wix) sits directly above the plans, plus a testimonials section below.
  • Add-on upsell — Additional Models are sold per tier at $30/$70/$140 per month, which expands revenue without forcing a plan jump.
  • Cross-sell to agency plan — A 'Running a GEO agency?' banner routes agency visitors to a separate pricing page, keeping the brand plans uncluttered.

What this page is optimizing for

Self-serve conversion for the three lower tiers (public prices, 'Get started' CTAs, free-trial CTA at the bottom) with an enterprise lead-gen path ('Talk to Sales') for large accounts. Usage-based limits plus gated features and paid model add-ons also drive expansion.

Red flags

  • The comparison table is extremely long and most rows are identical checkmarks across all plans, which dilutes the few real differentiators (prompts, projects, countries, API, Looker, SSO).
  • The Pro plan is highlighted visually but has no 'Most popular' or 'Recommended' label, so the nudge is subtle.
  • The cards show only a 'Monthly' toggle with no visible annual price or discount, and the 15% annual saving is buried in the FAQ.
  • Starter, Pro and Advanced all include only 3 active models, so additional coverage requires paid add-ons, which is easy to miss in the table.
  • Meaningful gating is hidden in the table: API is not on Starter, and Data Studio connector and custom attributes are not on Starter or Pro.
  • The enterprise tier's differentiators (13 models, SSO, custom setup) are visible, but there is no stated price floor, which may frustrate mid-market buyers.
  • The FAQ is collapsed and sits far down the page, after a very long table, so objection handling is easy to miss.

Best-practices scorecard

What works · 5

  • Visible prices — Starter, Pro and Advanced prices are shown upfront, with only Enterprise as custom.
  • Value metric matches usage — Pricing scales with tracked prompts and models, which tracks the value delivered, while unlimited users encourage team adoption.
  • FAQ or objection handling — A dedicated FAQ covers AI answers, sub-brands, prompt splitting, pricing logic, annual discount, agency bundles and SOC 2.
  • Trust signals present — Customer logos, named testimonials, a G2 4.7/5 rating and SOC 2 Type II compliance are all shown.
  • Clear CTAs per tier — Each plan has its own 'Get started' or 'Talk to Sales' button, repeated under the comparison table, plus a free trial CTA at the bottom.

Half measures · 3

  • Clear recommended tier — Pro is visually emphasized with a dark CTA but carries no explicit 'Most popular' badge.
  • Annual discount offered — A 15% annual discount exists and is shown in the add-on section and FAQ, but it is not prominent on the main plan cards.
  • Tier differences are scannable — Cards list key limits well, but the exhaustive comparison table makes real differences hard to spot.