Seobility pricing teardown
https://www.seobility.net/en/pricingSeobility runs a transparent, self-serve pricing page with three paid tiers (Premium, Professional, Agency), a 14-day free trial, a forever-free Basic plan, and an annual toggle with a 20% discount. The 1.7x / 2.1x price steps and the highlighted middle plan follow solid good-better-best logic. The page suffers from an extremely long, undifferentiated feature matrix, heavy add-on and overage complexity, and a few visible polish bugs, such as raw '<br>' tags in cells.
Tier structure
Free (Basic)
0 €/mo
Premium
59.90 €/mo (575.04 €/yr billed annually)
Professional
99.90 €/mo (959.04 €/yr billed annually)
Agency
209.90 €/mo (2,015.04 €/yr billed annually)
Value metric
Flat-rate tiers with usage limits (projects, keywords, pages) plus add-ons
How limits scale
Escalation logic
Each tier raises project, keyword and crawl capacity and unlocks collaboration and support perks (unlimited team members, phone support). Upgrade triggers are mainly volume limits (projects, keywords) and team/agency needs. The free Basic plan sits in a separate box below the grid rather than as a fourth column.
Psychological anchors
- Highlighted recommended plan — Professional gets a 'Recommended' banner and a tinted column, nudging buyers to the middle tier and framing Premium as the small plan and Agency as the anchor.
- Annual vs. monthly toggle — A 'Save 20%' badge sits on the toggle, and each plan shows the annual total with 'You save 20%'. This sits at the top of the typical 17-20% range.
- Risk-free trial as entry anchor — All paid plans lead with a '14-day free trial' and identical green 'Try for free' CTAs; the trial headline is bolder than the price itself.
- Forever-free plan — A 'Free forever – really!' box (0 €, no credit card, 1 project, 10 keywords) lowers the barrier for tire-kickers and feeds the upgrade funnel.
- High-priced top tier — Agency at 209.90 €/mo, about 3.5x Premium, makes Professional at 99.90 € look like the sensible middle option.
- Charm pricing — Prices end in .90 (59.90, 99.90, 209.90), signaling value-oriented SMB positioning.
- Social proof — 'More than 800,000 happy users', named user quotes, G2-style award badges, and endorsements from Brian Dean, Matt Diggity and Matthew Woodward.
What this page is optimizing for
Self-serve conversion and low-friction acquisition: prices are public, every plan has the same trial CTA, and a no-card free tier feeds a freemium-to-paid funnel. Add-ons for extra projects, keywords and AI prompts suggest a secondary focus on expansion revenue.
Red flags
- The comparison table is overwhelming, with dozens of rows repeated per category and 'Show all features' expanders hiding more, which buries the real tier differences.
- Many cells are blank rather than showing a check or cross, so a missing feature reads as a rendering gap rather than a deliberate exclusion.
- Raw '<br>' tags appear in the AI Visibility cells ('250 tracked prompts <br> 2 platforms'), a visible polish bug that undermines trust on a pricing page.
- Cost transparency is weak: add-ons for projects, keywords, daily top-50/100 tracking and AI prompts have confusing footnotes (*, **, ***), and overage costs can quickly exceed the base price.
- The free Basic plan is tucked far below the fold in a separate box, so it is not visible as a fourth tier in the main comparison.
- AI Visibility Tracking is labeled 'Coming Soon' yet is a headline differentiator in the price grid, so buyers pay for a feature not yet available.
- Monthly pricing is displayed per plan with 'plus VAT' in small print, and the annual and monthly numbers are shown in confusing combinations (e.g. 2,518.80 € struck through next to the trial and monthly price).
Best-practices scorecard
What works · 6
- Clear recommended tier — Professional carries a 'Recommended' banner and distinct blue column styling.
- Visible prices — All plan prices are public in EUR, with currency switching to USD and GBP.
- Annual discount offered — A 20% annual discount is promoted via the toggle badge and per-plan savings callouts.
- FAQ or objection handling — The FAQ covers the free trial, cancellation, payment methods, invoices and VAT, and the 'no cancellation period' messaging reduces risk.
- Trust signals present — 800,000+ users, named testimonials, award badges and expert endorsements all appear, though they sit low on the page.
- Clear CTAs per tier — Every plan has an identical green 'Try for free' button with the 14-day trial stated, and the free-plan box has its own signup CTA.
Half measures · 1
- Value metric matches usage — Projects, keywords and prompts scale with agency and site count, but the many separate add-on meters make total cost hard to predict.
What's missing · 1
- Tier differences are scannable — A very long, repetitive matrix with blank cells and multiple expandable sections makes it hard to see what actually changes between tiers.