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Skrapp pricing teardown

https://skrapp.io/pricing

Skrapp runs a clean, transparent, self-serve page: three tiers, visible prices, a highlighted Professional plan, a 25% annual discount, and a credit-based value metric that is easy to explain ('only pay for deliverable emails'). The weaknesses are a big 12x price jump from Professional to Enterprise, an interactive credit slider whose behavior is unclear in the static view, a 2-seat cap on the featured plan, and no free trial of paid features to bridge the gap from the 50-credit free tier.

Tier structure

Free

$0

Professional

$29/mo billed annually ($39 monthly)

Enterprise

$262/mo billed annually ($349 monthly)

Value metric

credits per month (usage-based) with seat caps

How limits scale

Credits 50 → 2,000/mo → 50,000/mo
Users 1 → 2 → 15

Escalation logic

Free is a one-user sandbox with a one-time 50-credit allowance, Professional adds monthly credits plus workflow and AI features for small teams, and Enterprise bundles 25x the credits, more seats, API, SSO and account management. Each tier gates features (LinkedIn automation, list exports, CRM sync, API) as well as volume, which creates clear upgrade triggers.

Psychological anchors

  • Highlighted recommended plan — Professional has a blue border, a 'MOST POPULAR' pill badge, and a tinted background, drawing the eye to the middle tier.
  • Annual toggle with discount badge — Monthly/Yearly switch defaults to Yearly with a green 'Save 25%' badge, above the typical 17-20% norm.
  • Strikethrough pricing — $39 and $349 are struck through beside $29 and $262, making the annual saving concrete on each paid card.
  • High-priced anchor tier — Enterprise at $262/mo makes Professional's $29 feel very cheap by comparison.
  • Free tier as entry anchor — A $0 plan with 'Start free. Experience everything.' and a 'Get started free' CTA lowers the barrier to signup.
  • Risk reversal through fair-usage messaging — 'Only pay for deliverable emails', 'Fair Credit Policy' and 'Credits Roll Over' badges on paid cards reduce fear of wasting credits.
  • Credit slider — Professional (2K-25K) and Enterprise (50K-500K) cards show volume sliders, implying scalable price points and a path to custom volumes.
  • Social proof near the decision — Customer testimonials, a '4.7 average across 900+ reviews on G2, Capterra, and Chrome' line, and '2M+ professionals' claims sit below the comparison table.

What this page is optimizing for

Self-serve conversion: prices are public, every tier has an instant signup CTA, and the free tier plus annual-default toggle push quick, low-friction adoption. 'Contact sales' appears only in a secondary 'Need a custom plan?' block for larger volumes.

Red flags

  • The jump from Professional ($29-39) to Enterprise ($262-349) is roughly 9x, far beyond the healthy 2-3x norm, and leaves mid-sized teams with nothing in between.
  • Professional is capped at 2 users, which forces even small teams of 3-5 into the Enterprise tier or a sales conversation.
  • No free trial of paid features; the Free plan's 50 credits are too small to evaluate Professional-only features such as list exports, CRM sync and AI enrichment.
  • Sliders on the Professional and Enterprise cards suggest tiered volumes, but price changes aren't visible, so the actual price ladder is unclear.
  • 'Free includes' and plan feature lists are cut off below the fold, so key differentiators (API, SSO) are not visible without scrolling or opening the comparison table.
  • The Free plan's 'Free includes' list ends up looking similar to paid plans, and the page copy 'Experience everything' conflicts with the feature table showing several paid-only features.
  • Refund policy is strict ('no refunds for partial months'), which may add hesitation when there is no trial.

Best-practices scorecard

What works · 7

  • Clear recommended tier — Professional has a 'MOST POPULAR' badge, a distinct border and a tinted background.
  • Visible prices — All three plans show public prices, with no 'Contact sales' gating on the core tiers.
  • Annual discount offered — 25% savings with a Yearly toggle and strikethrough prices on each paid card.
  • Value metric matches usage — Credits map directly to emails found, and the 'only pay for deliverable emails' policy aligns cost with value received.
  • Tier differences are scannable — Compact credits/users summary boxes on each card plus a full comparison table make differences easy to scan.
  • FAQ or objection handling — A thorough FAQ covers credits, rollover, upgrades, contracts, refunds, payment methods and seat limits.
  • Trust signals present — G2/Capterra rating, a 2M+ user claim and named customer testimonials appear on the page.

Half measures · 1

  • Clear CTAs per tier — Each plan has a specific CTA ('Start with Professional', 'Get started with Enterprise'), but Enterprise reads as self-serve despite being a high-ticket plan, and no trial CTA exists to soften commitment.