TMetric pricing teardown
https://tmetric.com/pricingTMetric runs a clean, conversion-focused 4-tier per-seat page with transparent public prices, a highlighted 'Most popular' Business plan, and a generous free tier. Pricing is cheap and well-anchored, but the jumps between paid tiers are small, the toggle/price labelling is confusing, and the comparison table has no visible limit progressions for key items.
Tier structure
Free
$0 (up to 2 seats)
Professional
$5.83/seat/mo billed annually ($7 monthly)
Business
$7.50/seat/mo billed annually ($9 monthly)
Enterprise
Custom
Value metric
per seat
How limits scale
Escalation logic
Classic good-better-best ladder with a free entry tier, two self-serve paid plans that layer features (invoicing/budgets, then team monitoring/screenshots/advanced integrations), and a contact-sales Enterprise tier. Each tier is 'Everything in previous +', which makes escalation easy to follow.
Psychological anchors
- Highlighted recommended plan — Business is outlined and carries a 'Most popular' badge, steering buyers to the mid-high self-serve tier.
- Annual vs. monthly toggle with discount — Toggle defaults to Annually with a 'Save up to 20%' badge; strikethrough monthly prices ($7, $9) sit next to the lower annual prices ($5.83, $7.50).
- Free tier / free trial as entry anchor — A $0 plan plus a '14-day free trial' headline lowers commitment, and every paid plan uses a 'Get started for free' CTA.
- Enterprise as high anchor — Custom-priced Enterprise sits to the right, making $7.50 look modest, though it is not a visible price anchor.
- Charm/odd pricing — Prices like $5.83 and $7.50 are derived from annual billing and read as precise, low per-seat costs.
- Social proof and awards — 'Trusted by 10,000 companies' logo strip and an 'Award-winning & Customer-adored' badge row with 3,000+ reviews sit directly under the plans.
What this page is optimizing for
Self-serve conversion and low-friction trial signups: public prices, free-tier and trial CTAs on every self-serve plan, and a demo CTA only for larger teams (10+ seats) and Enterprise. The Business badge and low per-seat prices push toward upgrades within self-serve.
Red flags
- Price labelling is confusing: the toggle defaults to annual but the card text says 'Per seat/month, billed monthly' beside the strikethrough price, making it unclear which price applies to which billing cycle.
- Paid-tier price gaps are small ($5.83 vs $7.50, only ~1.3x) with no larger step toward Enterprise, so there is little pricing ladder and potentially left-over revenue on the table.
- Every self-serve plan uses the identical 'Get started for free' CTA, so the CTA does not differentiate between plans or communicate the upgrade path.
- Free plan limits (2 seats, 7-day activity storage) and the screenshot/storage details are buried in the comparison table rather than on the plan cards.
- Cards truncate features behind 'Show all features' links, and the comparison table repeats the toggle and plan headers, creating a long, repetitive page.
- Enterprise offers no visible price signal or minimum seat count, so large buyers cannot self-qualify before contacting sales.
Best-practices scorecard
What works · 6
- Clear recommended tier — Business has a 'Most popular' badge and highlighted card border.
- Visible prices — Free, Professional, and Business prices are shown publicly; only Enterprise is custom.
- Annual discount offered — Annual toggle with 'Save up to 20%' badge and strikethrough monthly prices.
- Value metric matches usage — Per-seat pricing fits team time tracking, though the free tier caps at 2 seats.
- FAQ or objection handling — A 12-question FAQ covers plan choice, trial, billing, refunds, seat changes, and support.
- Trust signals present — Customer logo strip, 10,000+ companies claim, award badges, 3,000+ reviews, and a 30-day refund policy.
Half measures · 2
- Tier differences are scannable — 'Everything in X +' bullets are clear, but 'Show all features' truncation and a very long comparison table dilute scannability.
- Clear CTAs per tier — 'Get started for free' repeats on three plans and 'Contact us' on Enterprise, but paid plans are not differentiated and trial vs. free-plan intent is blurred.