Bluehost Pricing (2026)

Flat-rate hosting tiers — you're paying for a fixed bundle of resources and features, not seats or usage. The value metric is essentially site capability and scale, with each tier unlocking more storage, performance, and commerce functionality.

From $9/mo 4 plans flat-rate
Starter
$9/mo
Business Popular
$13/mo
eCommerce Essentials
$21/mo
Enterprise & Custom
Contact Sales
Verified Jul 26, 2026 Official pricing page

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Starter

$9/mo $3/mo annual
  • 10 Websites
  • 10 GB NVMe SSD Storage
  • Ideal for 40K visits/mo
  • AI Site Creation Tools
  • 99.99% Uptime SLA
  • 30-day Money-Back Guarantee
  • Free Domain 1st Year
  • Free Site Migration Tool
  • Free CDN
  • Managed WordPress Updates
  • Global Data Centers
  • 24/7 Chat Support
  • Free SSL- Let's Encrypt
  • Free Malware Scanning
  • Malware Detection & Removal
  • Weekly Website Backups
  • Yoast SEO - Free Plugin
  • Pro Email - Free Trial
  • Static Content Caching
  • Object Caching
  • SSH & WP-CLI
  • WordPress Staging Site

Business

Popular
$13/mo $6/mo annual
  • 50 Websites
  • 50 GB NVMe SSD Storage
  • Ideal for 200K visits/mo
  • AI Site Creation Tools
  • 99.99% Uptime SLA
  • 30-day Money-Back Guarantee
  • Free Domain 1st Year
  • Free Site Migration Tool
  • Free CDN
  • Managed WordPress Updates
  • Global Data Centers
  • 24/7 Chat Support
  • Phone Support Included
  • Free SSL- Let's Encrypt
  • Free Malware Scanning
  • AI-Powered Malware Detection & Removal
  • Web Application Firewall
  • DDoS Protection Included
  • Domain Privacy- Free 1st year
  • Weekly Website Backups
  • Yoast SEO - Free Plugin
  • Pro Email - Free Trial
  • Static Content Caching
  • Object Caching
  • SSH & WP-CLI
  • WordPress Staging Site

eCommerce Essentials

$21/mo $14/mo annual
  • 100 Websites
  • 100 GB NVMe SSD Storage
  • Ideal for 400K visits/mo
  • AI Site Creation Tools
  • 99.99% Uptime SLA
  • 30-day Money-Back Guarantee
  • Free Domain 1st Year
  • Free Site Migration Tool
  • Free CDN
  • Managed WordPress Updates
  • Global Data Centers
  • 24/7 Chat Support
  • Phone Support Included
  • Secure Payment Processing
  • WooCommerce Auto-Install
  • Product Subscriptions
  • Visitor Memberships
  • Offer Paid Courses
  • Affiliate Program
  • Custom Email Templates
  • Easy Social Logins 
  • Free SSL- Let's Encrypt
  • Free Malware Scanning
  • AI-Powered Malware Detection & Removal
  • Web Application Firewall
  • DDoS Protection Included
  • Domain Privacy- Free 1st year
  • Weekly Website Backups
  • Yoast SEO - Free Plugin
  • Pro Email - Free Trial
  • Static Content Caching
  • Object Caching
  • SSH & WP-CLI
  • WordPress Staging Site

Enterprise & Custom

Contact Sales
  • Custom checkout & pricing logic
  • High-traffic & flash-sale readiness
  • Free Domain
  • Domain Privacy- Free 1st year
  • Dedicated solution design team
  • Done-with-you implementation
  • Massive catalog support

AI Pricing Analysis

Pricing Model

Flat-rate hosting tiers — you're paying for a fixed bundle of resources and features, not seats or usage. The value metric is essentially site capability and scale, with each tier unlocking more storage, performance, and commerce functionality.

Tier Strategy

Starter is for personal sites or simple blogs, Business targets growing sites that need more performance and marketing tools, and eCommerce Essentials is the clear jump for anyone selling online. The upgrade trigger is commerce intent — the moment you need a real storefront, you're skipping past Business entirely.

Competitive Positioning

Bluehost sits in the budget-to-mid tier of managed WordPress hosting, competing directly with GoDaddy and Hostinger rather than premium players like WP Engine or Kinsta. They're going after first-time site owners and small businesses who want a recognizable brand without enterprise pricing.

Growth Lever

The biggest paywall is eCommerce functionality — WooCommerce tooling and online store features are gated behind the $21.99 tier, which is a meaningful jump from Business. Beyond that, the 36-month lock-in is the real expansion mechanic: discounts are steep upfront but renewal rates match the promotional prices, so the lever is commitment length, not feature creep.

Bluehost Pricing FAQ

How much does Bluehost cost?
Paid plans start at $9/mo, going up to $21/mo for larger teams. There's also an Enterprise tier with custom pricing.
Is there a free plan?
No free plan. You'll need to commit to a paid plan to get started.
Can I try it before paying?
Not at the moment. There's no free trial or free plan listed on their pricing page.
How does the pricing work?
Flat-rate hosting tiers — you're paying for a fixed bundle of resources and features, not seats or usage. The value metric is essentially site capability and scale, with each tier unlocking more storage, performance, and commerce functionality.
Is there a discount for annual billing?
Yes — you save up to 60% if you pay annually instead of month-to-month. They also mention: "Save 60% for 36 month term on Starter."
Which plan makes sense for me?
Starter is for personal sites or simple blogs, Business targets growing sites that need more performance and marketing tools, and eCommerce Essentials is the clear jump for anyone selling online. The upgrade trigger is commerce intent — the moment you need a real storefront, you're skipping past Business entirely.

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Comparing Bluehost to something specific? Try Bluehost vs Cloudways, Bluehost vs Deno Deploy, or Bluehost vs DreamHost.

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