How much does ESET Protect cost?

Paid plans start at $211/mo, going up to $337/mo for larger teams. There's also an Enterprise tier with custom pricing.

Is there a free plan?

No free plan. But there is a free trial, so you can test it out before paying.

Is there a discount for annual billing?

Yes — you save up to 15% if you pay annually instead of month-to-month. They also mention: "Save 15%."

ESET Protect Pricing (2026)

Straight per-device pricing, priced in blocks of 5 seats with 1-year commitment as the default — you're paying for endpoint coverage, not users or usage. The math works out to roughly $42-68 per device per year depending on tier, and self-serve caps out at 100 devices before you're pushed to a sales conversation.

From $211/mo 4 plans per-seat Free trial Best ESET Protect alternatives → ESET Protect's competitors →

ESET PROTECT Entry: $211/mo per seat
ESET PROTECT Advanced: $274/mo per seat
ESET PROTECT Complete Popular: $337/mo per seat
ESET PROTECT MDR: Contact Sales

Verified Aug 29, 2026 Official pricing page

Screenshot of ESET Protect's pricing page showing its plans and prices — Their pricing page, captured Aug 29, 2026

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ESET PROTECT Entry

$211/mo per seat

Console
Modern Endpoint Protection
Next-Generation Antivirus
Device Control
Anti-Phishing
Mobile devices protection for free

ESET PROTECT Advanced

$274/mo per seat

Console
Modern Endpoint Protection
Next-Generation Antivirus
Device Control
Anti-Phishing
Ransomware Remediation
Server Security
Mobile Threat Defense
Full Disk Encryption
Mobile devices protection for free

ESET PROTECT Complete

Popular

$337/mo per seat $286/mo per seat annual

Console
Modern Endpoint Protection
Next-Generation Antivirus
Device Control
Anti-Phishing
Ransomware Remediation
Server Security
Mobile Threat Defense
Full Disk Encryption
Advanced Threat Defense
Cloud Workload Protection
Cloud App Protection
Mail Server Security
Mobile devices protection for free

ESET PROTECT MDR

Contact Sales

Console
Modern Endpoint Protection
Next-Generation Antivirus
Device Control
Anti-Phishing
Ransomware Remediation
Server Security
Mobile Threat Defense
Full Disk Encryption
Advanced Threat Defense
Cloud Workload Protection
Cloud App Protection
Mail Server Security
Vulnerability & Patch Management
Extended Detection and Response
MDR Service
Mobile devices protection for free

Does ESET Protect have a free plan?

No. There's no free-forever plan. There is a free trial, and paid plans start at $211/mo.

Want free? Bitwarden, Cookiebot, and CookieYes have free plans: see all ESET Protect alternatives →

AI Pricing Analysis

Pricing Model

Tier Strategy

Entry is basically AV-plus for teams that just need endpoint protection and a cloud console. Advanced bolts on server security and ransomware/exploit blocking for teams that got burned once and want more layers. Complete adds email/cloud app security and DLP-ish controls, which is the natural jump once IT is managing more than just laptops — think Google Workspace or M365 sprawl. MDR is the fallback for anyone who doesn't have a SOC and wants ESET's analysts watching alerts instead of their own team.

Competitive Positioning

This sits mid-market — cheaper than CrowdStrike or SentinelOne's enterprise EDR pricing, but pricier than bargain AV suites aimed at solopreneurs. ESET's pitch is clearly to SMBs and mid-size IT teams who want enterprise-ish features without an enterprise contract or a dedicated security hire.

Growth Lever

The upgrade path is feature-gated, not seat-gated — going from Entry to Complete unlocks cloud app protection and mail security, which matters the moment a company's attack surface moves beyond the endpoint. MDR is the real expansion play though: it converts a self-serve customer into a services relationship, which is where ESET actually grows revenue per account instead of just per device.

Want the strategist's read on the live page? Read the AI teardown of ESET Protect's pricing page →

ESET Protect Pricing FAQ

How much does ESET Protect cost?: Paid plans start at $211/mo, going up to $337/mo for larger teams. There's also an Enterprise tier with custom pricing.
Is there a free plan?: No free plan. But there is a free trial, so you can test it out before paying.
Can I try it before paying?: Yes — there's a free trial.
How does the pricing work?: Straight per-device pricing, priced in blocks of 5 seats with 1-year commitment as the default — you're paying for endpoint coverage, not users or usage. The math works out to roughly $42-68 per device per year depending on tier, and self-serve caps out at 100 devices before you're pushed to a sales conversation.
Is there a discount for annual billing?: Yes — you save up to 15% if you pay annually instead of month-to-month. They also mention: "Save 15%."
Which plan makes sense for me?: Entry is basically AV-plus for teams that just need endpoint protection and a cloud console. Advanced bolts on server security and ransomware/exploit blocking for teams that got burned once and want more layers. Complete adds email/cloud app security and DLP-ish controls, which is the natural jump once IT is managing more than just laptops — think Google Workspace or M365 sprawl. MDR is the fallback for anyone who doesn't have a SOC and wants ESET's analysts watching alerts instead of their own team.

More Security pricing

All Security pricing →

Comparing ESET Protect to something specific? Try ESET Protect vs 1Password, ESET Protect vs Aqua Security, or ESET Protect vs Bitdefender GravityZone. Or see the best ESET Protect alternatives, ranked.

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