ESET Protect Pricing (2026)
Straight per-seat pricing based on device count, with the quoted rates covering just 5 devices on a 1-year term — so the sticker price is almost decorative until you plug in your actual device count. Self-serve checkout tops out at 100 devices; past that, you're talking to sales and the pricing becomes opaque.
- ESET PROTECT Entry
- $42/mo per seat
- ESET PROTECT Advanced
- $54/mo per seat
- ESET PROTECT Complete Popular
- $67/mo per seat
- ESET PROTECT MDR
- Contact Sales
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ESET PROTECT Entry
- Console
- Modern Endpoint Protection
- Next-Generation Antivirus
- Device Control
- Anti-Phishing
ESET PROTECT Advanced
- Console
- Modern Endpoint Protection
- Next-Generation Antivirus
- Device Control
- Anti-Phishing
- Ransomware Remediation
- Server Security
- Mobile Threat Defense
- Full Disk Encryption
ESET PROTECT Complete
Popular- Console
- Modern Endpoint Protection
- Next-Generation Antivirus
- Device Control
- Anti-Phishing
- Ransomware Remediation
- Server Security
- Mobile Threat Defense
- Full Disk Encryption
- Advanced Threat Defense
- Cloud Workload Protection
- Cloud App Protection
- Mail Server Security
ESET PROTECT MDR
- Console
- Modern Endpoint Protection
- Next-Generation Antivirus
- Device Control
- Anti-Phishing
- Ransomware Remediation
- Server Security
- Mobile Threat Defense
- Full Disk Encryption
- Advanced Threat Defense
- Cloud Workload Protection
- Cloud App Protection
- Mail Server Security
- Vulnerability & Patch Management
- Extended Detection and Response
- MDR Service
- Multi-Factor Authentication
Does ESET Protect have a free plan?
No. There's no free-forever plan. There is a free trial, and paid plans start at $42/mo.
Want free? Bitwarden, Cookiebot, and CookieYes have free plans: see all ESET Protect alternatives →
AI Pricing Analysis
Pricing Model
Straight per-seat pricing based on device count, with the quoted rates covering just 5 devices on a 1-year term — so the sticker price is almost decorative until you plug in your actual device count. Self-serve checkout tops out at 100 devices; past that, you're talking to sales and the pricing becomes opaque.
Tier Strategy
Entry is basically endpoint antivirus plus management console for teams who just need baseline protection checked off a compliance list. Advanced adds server security and disk encryption for teams handling sensitive data, Complete throws in email/cloud app security and DLP-lite features for orgs worried about phishing and data leaks, and MDR is the escape hatch for teams who've realized they don't have the headcount to actually respond to alerts themselves — that's the real trigger, not feature envy but a staffing gap.
Competitive Positioning
Sits mid-pack — pricier than bare-bones antivirus tools but noticeably cheaper than CrowdStrike or SentinelOne's per-seat rates, especially at the Advanced and Complete tiers. They're clearly courting SMBs and mid-market IT teams who want 'enterprise-ish' coverage without enterprise-grade billing shock.
Growth Lever
Expansion comes from two angles: adding devices (the per-seat math scales linearly and painfully at volume) and moving up-tier for capabilities like encryption, mail security, or eventually managed detection. The jump to MDR is the biggest lever since it converts a one-time software sale into an ongoing service relationship, and it's priced custom specifically so sales can capture more value from larger accounts.
Want the strategist's read on the live page? Read the AI teardown of ESET Protect's pricing page →
ESET Protect Pricing FAQ
- How much does ESET Protect cost?
- Paid plans start at $42/mo, going up to $67/mo for larger teams. There's also an Enterprise tier with custom pricing.
- Is there a free plan?
- No free plan. But there is a free trial, so you can test it out before paying.
- Can I try it before paying?
- Yes — there's a free trial.
- How does the pricing work?
- Straight per-seat pricing based on device count, with the quoted rates covering just 5 devices on a 1-year term — so the sticker price is almost decorative until you plug in your actual device count. Self-serve checkout tops out at 100 devices; past that, you're talking to sales and the pricing becomes opaque.
- Is there a discount for annual billing?
- Yes — you save up to 15% if you pay annually instead of month-to-month. They also mention: "Save 15% with 3-year license on ESET PROTECT Complete."
- Which plan makes sense for me?
- Entry is basically endpoint antivirus plus management console for teams who just need baseline protection checked off a compliance list. Advanced adds server security and disk encryption for teams handling sensitive data, Complete throws in email/cloud app security and DLP-lite features for orgs worried about phishing and data leaks, and MDR is the escape hatch for teams who've realized they don't have the headcount to actually respond to alerts themselves — that's the real trigger, not feature envy but a staffing gap.
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Comparing ESET Protect to something specific? Try ESET Protect vs 1Password, ESET Protect vs Aqua Security, or ESET Protect vs Bitdefender GravityZone. Or see the best ESET Protect alternatives, ranked.
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