How much does Iubenda cost?

Paid plans start at $6/mo, going up to $119/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.

Is there a free plan?

Yes. The "Free" plan is free forever, not just a trial. It's enough to evaluate the product before upgrading.

Can I try it before paying?

Yes — there's a free trial that lasts 14 days. You don't need a credit card to start.

Is there a discount for annual billing?

Yes — you save up to 17% if you pay annually instead of month-to-month. They also mention: "Save 16% with yearly billing (Core compliance solutions)."

Iubenda Pricing (2026)

Iubenda runs two parallel flat-rate tracks — Core compliance (Essentials to Ultimate) and Accessibility (Lite to Custom) — billed independently, so you could end up paying for both. The value metric is compliance coverage depth and pageview volume, not seats, which is unusual and worth noting.

From $6/mo 6 plans flat-rate Free plan Free trial

Essentials: $6/mo
Lite: $7/mo
Advanced Popular: $27/mo
Standard: $65/mo
Ultimate: $119/mo
Custom: Contact Sales

Verified Jul 26, 2026 Official pricing page

Screenshot of Iubenda's pricing page showing its plans and prices — Their pricing page, captured Jul 26, 2026

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Essentials

$6/mo $5/mo annual

Up to 25K pageviews
Standard Privacy & Cookie Policy
Mild branding capability
One language
Monthly site scans

Lite

$7/mo

10K pageviews
Limited AI-powered support

Advanced

Popular

$27/mo $24/mo annual

Up to 50K pageviews
Complete legal documents
Mild branding capability
All available languages
Monthly site scans
Geo-targeting

Standard

$65/mo $60/mo annual

150K pageviews
Unlimited AI-powered support

Ultimate

$119/mo $99/mo annual

Up to 150K pageviews
Advanced legal documents
Full branding capability
All available languages
Hourly site scans
Geo-targeting
Mobile SDK
Detailed analytics
Consent recovery

Custom

Contact Sales

Unlimited pageviews
Unlimited AI-powered support
Premium services

AI Pricing Analysis

Pricing Model

Tier Strategy

Essentials targets solo sites or small businesses needing basic policy generation, while Advanced unlocks multi-site and deeper consent management for growing teams. Ultimate is clearly aimed at agencies or larger orgs managing multiple properties at scale — the jump from $27.99 to $119.99 is steep enough that the upgrade trigger is almost certainly hitting site or feature limits, not headcount.

Competitive Positioning

At $6.99/mo entry point, Iubenda is undercutting most serious compliance platforms (Cookiebot, OneTrust) and positioning as the accessible option for SMBs who need GDPR/CCPA coverage without enterprise pricing. The separate accessibility track with a custom tier signals they're also pushing upmarket, but they're not pretending to be OneTrust — they're trying to own the mid-market.

Growth Lever

Pageview overages at €0.05 per 1,000 are the quiet usage-based expansion lever baked into Core plans — traffic growth will push costs up even on flat-rate tiers. Feature gating (multi-site support, advanced consent logs, TCF compliance) is the primary upgrade driver, and the fact that accessibility plans are priced and sold separately means a customer can expand spend across two completely independent billing tracks.

Iubenda Pricing FAQ

How much does Iubenda cost?: Paid plans start at $6/mo, going up to $119/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?: Yes. The "Free" plan is free forever, not just a trial. It's enough to evaluate the product before upgrading.
Can I try it before paying?: Yes — there's a free trial that lasts 14 days. You don't need a credit card to start.
How does the pricing work?: Iubenda runs two parallel flat-rate tracks — Core compliance (Essentials to Ultimate) and Accessibility (Lite to Custom) — billed independently, so you could end up paying for both. The value metric is compliance coverage depth and pageview volume, not seats, which is unusual and worth noting.
Is there a discount for annual billing?: Yes — you save up to 17% if you pay annually instead of month-to-month. They also mention: "Save 16% with yearly billing (Core compliance solutions)."
Which plan makes sense for me?: Essentials targets solo sites or small businesses needing basic policy generation, while Advanced unlocks multi-site and deeper consent management for growing teams. Ultimate is clearly aimed at agencies or larger orgs managing multiple properties at scale — the jump from $27.99 to $119.99 is steep enough that the upgrade trigger is almost certainly hitting site or feature limits, not headcount.

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