How much does Iubenda cost?

Paid plans start at $6/mo, going up to $119/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.

Is there a free plan?

Yes. The "Free" plan is free forever, not just a trial. It's enough to evaluate the product before upgrading.

Can I try it before paying?

Yes — there's a free trial that lasts 14 days.

Is there a discount for annual billing?

Yes — you save up to 17% if you pay annually instead of month-to-month. They also mention: "Save 16% with yearly billing on core compliance solutions."

Iubenda Pricing (2026)

It's actually two separate product lines bundled under one brand — core compliance (Essentials/Advanced/Ultimate) priced on pageview volume, and a separate accessibility line (Lite/Standard/Custom) that scales by site complexity or usage needs. You're really paying for how much traffic your consent banners and legal docs need to cover, with overage fees kicking in at €0.05/1,000 pageviews once you blow past your tier's cap.

From $6/mo 6 plans hybrid Free plan Free trial Best Iubenda alternatives → Iubenda's competitors →

Essentials: $6/mo
Lite: $7/mo
Advanced Popular: $27/mo
Standard: $65/mo
Ultimate: $119/mo
Custom: Contact Sales

Verified Sep 20, 2026 Official pricing page

Screenshot of Iubenda's pricing page showing its plans and prices — Their pricing page, captured Sep 20, 2026

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Essentials

$6/mo $5/mo annual

Up to 25K pageviews
Standard Privacy & Cookie Policy
Mild branding capability
One language
Monthly site scans

Lite

$7/mo

10K pageviews
Limited AI-powered support

Advanced

Popular

$27/mo $24/mo annual

Up to 50K pageviews
Complete legal documents
Mild branding capability
All available languages
Monthly site scans
Geo-targeting

Standard

$65/mo $60/mo annual

150K pageviews
Unlimited AI-powered support

Ultimate

$119/mo $99/mo annual

Up to 150K pageviews
Advanced legal documents
Full branding capability
All available languages
Hourly site scans
Geo-targeting
Mobile SDK
Detailed analytics
Consent recovery

Custom

Contact Sales

Unlimited pageviews
Unlimited AI-powered support
Premium services

Does Iubenda have a free plan?

Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $6/mo. Paid tiers also come with a free trial (14 days).

AI Pricing Analysis

Pricing Model

Tier Strategy

Essentials is the solo-site, bootstrap-budget option — just enough to slap a cookie banner and privacy policy on a small site. Advanced is where most real businesses land once they need multiple sites or more pageview headroom, and Ultimate exists for agencies or larger companies juggling many properties who'd otherwise get nuked by overage charges. The upgrade trigger is almost always pageview volume creeping past the cap, not a missing feature.

Competitive Positioning

At $6.99–$27.99 for the core tiers, Iubenda undercuts most dedicated consent-management platforms that often start north of $50-100/mo, positioning itself as the budget-friendly default for small businesses and freelancers who just need to check the compliance box. The Ultimate and Custom tiers exist to keep larger customers from churning to enterprise-grade CMPs, but Iubenda isn't trying to win that fight on features — it's winning on price and simplicity.

Growth Lever

Pageview overages are the quiet growth engine here — as a site's traffic grows, customers get nudged into higher tiers just to avoid per-pageview fees, no feature upsell required. The accessibility line is a separate expansion path entirely, letting Iubenda cross-sell a second compliance need (WCAG/ADA) to customers who already trust them for privacy/cookie compliance.

Want the strategist's read on the live page? Read the AI teardown of Iubenda's pricing page →

Iubenda Pricing FAQ

How much does Iubenda cost?: Paid plans start at $6/mo, going up to $119/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?: Yes. The "Free" plan is free forever, not just a trial. It's enough to evaluate the product before upgrading.
Can I try it before paying?: Yes — there's a free trial that lasts 14 days.
How does the pricing work?: It's actually two separate product lines bundled under one brand — core compliance (Essentials/Advanced/Ultimate) priced on pageview volume, and a separate accessibility line (Lite/Standard/Custom) that scales by site complexity or usage needs. You're really paying for how much traffic your consent banners and legal docs need to cover, with overage fees kicking in at €0.05/1,000 pageviews once you blow past your tier's cap.
Is there a discount for annual billing?: Yes — you save up to 17% if you pay annually instead of month-to-month. They also mention: "Save 16% with yearly billing on core compliance solutions."
Which plan makes sense for me?: Essentials is the solo-site, bootstrap-budget option — just enough to slap a cookie banner and privacy policy on a small site. Advanced is where most real businesses land once they need multiple sites or more pageview headroom, and Ultimate exists for agencies or larger companies juggling many properties who'd otherwise get nuked by overage charges. The upgrade trigger is almost always pageview volume creeping past the cap, not a missing feature.

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