Retool Pricing (2026)
Retool stacks three separate meters: a per-builder seat fee, a per-internal-user fee, and volume-tiered pricing for external users that drops from $8 to $4/mo as you scale past 500. You're essentially paying for who touches the app (builders vs. viewers) rather than for the app itself, which makes the bill highly dependent on org structure, not just headcount.
- Free
- $0/mo
- Team Popular
- $10/mo
- Business
- $50/mo
- Enterprise
- Contact Sales
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14-day free trial
Free
- Unlimited web & mobile apps
- 500 workflow runs/month
- 5GB of database capacity
- 5GB of file storage
- Up to 5 users
- Up to 20 hours/month of Agents
- 250 AI credits/month
Team
Popular- 5,000 workflow runs/month
- Staging resource environment
- App release versions
- >5 users
- Additional Agent hours available
- 750 + 250 bonus = 1,000 AI credits/month; additional packs available
Business
- Audit logging
- Rich permission controls
- Portals and embedded apps
- Unlimited resource environments
- Unlimited modules
- Access to external user pricing
- Custom branding
- 1,500 + 1,500 bonus = 3,000 AI credits/month; additional packs available
Enterprise
- SAML/OpenID Connect SSO, SCIM provisioning
- 2FA enforcement
- Audit logs with streaming
- Source control (Git)
- Error monitoring and usage analytics
- Managed cloud or blessed self-hosted, up to custom self-hosted and air-gapped deployment
- Up to 6 instances, unlimited spaces
- BYOK for AI, multiple keys
- Secrets Manager integrations
- Full platform APIs, incl. write access and Terraform
- Unlimited end users
- Granular custom roles
- Performance monitoring
- Full white-labeling
- Enterprise support
- 1,000 credits/builder + 4,000 pooled AI credits/month; additional packs available
Does Retool have a free plan?
Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $10/mo. Paid tiers also come with a free trial.
What the free plan includes
- Unlimited web & mobile apps
- 500 workflow runs/month
- 5GB of database capacity
- 5GB of file storage
- Up to 5 users
- Up to 20 hours/month of Agents
- 250 AI credits/month
AI Pricing Analysis
Pricing Model
Retool stacks three separate meters: a per-builder seat fee, a per-internal-user fee, and volume-tiered pricing for external users that drops from $8 to $4/mo as you scale past 500. You're essentially paying for who touches the app (builders vs. viewers) rather than for the app itself, which makes the bill highly dependent on org structure, not just headcount.
Tier Strategy
Free is a sandbox for solo devs kicking the tires, Team ($10/mo) fits a small squad shipping internal tools without needing governance, and Business ($50/mo) is where things like SSO, audit logs, and higher usage ceilings kick in for companies that need IT to sign off. The jump to Enterprise happens when custom deployment, dedicated support, or that expiring AI credit bundle become the deciding factor rather than raw features.
Competitive Positioning
Retool sits mid-to-premium in the internal-tools space — cheaper to start than hiring engineers to build from scratch, but the per-builder-plus-per-user math can outpace flat-rate low-code competitors once a team scales past a handful of builders. They're clearly hunting mid-market and enterprise teams who'll pay for governance and speed, not hobbyists comparing $10 tiers.
Growth Lever
Expansion is driven by adding builders and internal users first, then by external user volume once you're shipping customer-facing apps — each of those is its own line item, so growth in any direction moves the bill. The Enterprise AI credit promo (up to $10k/year through Sept 2026) is a clear play to pull larger deals forward before the deadline, betting that locked-in credits outweigh the pressure of a custom contract.
Want the strategist's read on the live page? Read the AI teardown of Retool's pricing page →
Retool Pricing FAQ
- How much does Retool cost?
- Paid plans start at $10/mo, going up to $50/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
- Is there a free plan?
- Yes. The "Free" plan is free forever, not just a trial. You get unlimited web & mobile apps, 500 workflow runs/month, 5gb of database capacity — plus 4 more features. It's enough to evaluate the product before upgrading.
- Can I try it before paying?
- Yes — there's a free trial.
- How does the pricing work?
- Retool stacks three separate meters: a per-builder seat fee, a per-internal-user fee, and volume-tiered pricing for external users that drops from $8 to $4/mo as you scale past 500. You're essentially paying for who touches the app (builders vs. viewers) rather than for the app itself, which makes the bill highly dependent on org structure, not just headcount.
- Is there a discount for annual billing?
- 20% savings with annual billing.
- Which plan makes sense for me?
- Free is a sandbox for solo devs kicking the tires, Team ($10/mo) fits a small squad shipping internal tools without needing governance, and Business ($50/mo) is where things like SSO, audit logs, and higher usage ceilings kick in for companies that need IT to sign off. The jump to Enterprise happens when custom deployment, dedicated support, or that expiring AI credit bundle become the deciding factor rather than raw features.
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Comparing Retool to something specific? Try Retool vs Bubble, Retool vs Softr, or Retool vs Adalo. Or see the best Retool alternatives, ranked.
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