Termly Pricing (2026)
Flat-rate per website per month — you're paying for compliance coverage on a single domain, not per seat or per user. That's a meaningful distinction: teams can share access without worrying about seat costs creeping up.
- Free
- $0/mo
- Starter
- $14/mo
- Pro+ Popular
- $20/mo
- Agency
- Contact Sales
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Free
- 1 basic legal policy
- 10,000/mo. banner views
- Cookie policy & banner
- Cookie script auto blocker
- HTML embeddable policies
- Quarterly cookie scans
Starter
- 2 legal policies
- 10 policy edits
- 50,000/mo. banner views
- Monthly cookie scans
- Regulation monitoring
- Regular policy updates
Pro+
Popular- Unlimited legal policies
- Unlimited policy edits
- Unlimited banner views
- Weekly cookie scans
- Auto-updated policies
- Regulation monitoring
- Remove Termly logo
- Google Consent Mode v2
- IAB TCF 2.3
- Custom banner styles
- Multi-language support
- Regional consent rules
- Multi-user permissions
Agency
- Additional bulk pricing discounts
- Multi-domain management
- Multi-user permissions
- Custom marketing materials
- Training & onboarding
- Compliance support
- Bulk import
- and more…
AI Pricing Analysis
Pricing Model
Flat-rate per website per month — you're paying for compliance coverage on a single domain, not per seat or per user. That's a meaningful distinction: teams can share access without worrying about seat costs creeping up.
Tier Strategy
Free is a hook for solo site owners who just need basic policy generation; Starter at $14 covers the essentials for small businesses that need more customization or compliance features; Pro+ at $20 is likely where you land once you need advanced consent management or multi-regulation coverage. The Agency tier signals they're actively courting freelancers and digital agencies managing compliance across client portfolios.
Competitive Positioning
At $14–$20/mo per site, Termly is squarely in the budget-to-mid tier of the cookie consent and privacy compliance space — undercutting enterprise players like OneTrust significantly while competing directly with tools like Cookiebot and iubenda. They're clearly going after SMBs and agencies who need 'good enough' compliance without enterprise pricing.
Growth Lever
The per-website pricing model is the core expansion mechanic — every new domain is a new subscription, which makes agencies and multi-site operators the highest-value customers. The stacked discounts (annual billing + promo code + bulk licenses) suggest they're actively trying to convert free users and lock in multi-site buyers before they shop around.
Termly Pricing FAQ
- How much does Termly cost?
- Paid plans start at $14/mo, going up to $20/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
- Is there a free plan?
- Yes. The "Free" plan is free forever, not just a trial. You get 1 basic legal policy, 10,000/mo. banner views, cookie policy & banner — plus 3 more features. It's enough to evaluate the product before upgrading.
- Can I try it before paying?
- There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
- How does the pricing work?
- Flat-rate per website per month — you're paying for compliance coverage on a single domain, not per seat or per user. That's a meaningful distinction: teams can share access without worrying about seat costs creeping up.
- Is there a discount for annual billing?
- Yes — you save up to 29% if you pay annually instead of month-to-month. They also mention: "Save 25% with Annual Billing."
- Which plan makes sense for me?
- Free is a hook for solo site owners who just need basic policy generation; Starter at $14 covers the essentials for small businesses that need more customization or compliance features; Pro+ at $20 is likely where you land once you need advanced consent management or multi-regulation coverage. The Agency tier signals they're actively courting freelancers and digital agencies managing compliance across client portfolios.
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Comparing Termly to something specific? Try Termly vs 1Password, Termly vs Aqua Security, or Termly vs Bitdefender GravityZone.
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