Termly Pricing (2026)
Flat monthly fee per website rather than per-seat — you're paying for compliance coverage on a domain, not for team headcount. That's a rarity in SaaS, and it makes the jump from Free to Starter feel more like buying insurance than buying software.
- Free
- $0/mo
- Starter
- $14/mo
- Pro+ Popular
- $20/mo
- Agency
- Contact Sales
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Free
- 1 basic legal policy
- 10,000/mo. banner views
- Cookie policy & banner
- Cookie script auto blocker
- HTML embeddable policies
- Quarterly cookie scans
Starter
- 2 legal policies
- 10 policy edits
- 50,000/mo. banner views
- Monthly cookie scans
- Regulation monitoring
- Regular policy updates
Pro+
Popular- Unlimited legal policies
- Unlimited policy edits
- Unlimited banner views
- Weekly cookie scans
- Auto-updated policies
- Regulation monitoring
- Remove Termly logo
- Google Consent Mode v2
- IAB TCF 2.3
- Custom banner styles
- Multi-language support
- Regional consent rules
- Multi-user permissions
Agency
- Additional bulk pricing discounts
- Multi-domain management
- Multi-user permissions
- Custom marketing materials
- Training & onboarding
- Compliance support
- Bulk import
Does Termly have a free plan?
Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $14/mo.
What the free plan includes
- 1 basic legal policy
- 10,000/mo. banner views
- Cookie policy & banner
- Cookie script auto blocker
- HTML embeddable policies
- Quarterly cookie scans
AI Pricing Analysis
Pricing Model
Flat monthly fee per website rather than per-seat — you're paying for compliance coverage on a domain, not for team headcount. That's a rarity in SaaS, and it makes the jump from Free to Starter feel more like buying insurance than buying software.
Tier Strategy
Free is bait for solo site owners who just need a basic cookie banner to stop feeling exposed; Starter targets small businesses that need real policy generators and consent management; Pro+ kicks in once you're juggling multiple compliance frameworks (GDPR, CCPA, etc.) or need more advanced scanning. Agency is the escape hatch for anyone managing legal compliance across a portfolio of client sites.
Competitive Positioning
At $14-20/mo, Termly undercuts most legal-tech and compliance platforms that charge enterprise rates for similar consent management tools, positioning itself as the budget-friendly entry point for small businesses and freelancers rather than agencies or enterprises (who get pushed to custom pricing anyway).
Growth Lever
The real upgrade trigger is regulatory surface area — more policies, more consent frameworks, more scans — not seats or usage volume. Agencies get squeezed into custom bulk deals, which is where Termly actually captures the expansion revenue from businesses managing compliance across many websites.
Want the strategist's read on the live page? Read the AI teardown of Termly's pricing page →
Termly Pricing FAQ
- How much does Termly cost?
- Paid plans start at $14/mo, going up to $20/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
- Is there a free plan?
- Yes. The "Free" plan is free forever, not just a trial. You get 1 basic legal policy, 10,000/mo. banner views, cookie policy & banner — plus 3 more features. It's enough to evaluate the product before upgrading.
- Can I try it before paying?
- There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
- How does the pricing work?
- Flat monthly fee per website rather than per-seat — you're paying for compliance coverage on a domain, not for team headcount. That's a rarity in SaaS, and it makes the jump from Free to Starter feel more like buying insurance than buying software.
- Is there a discount for annual billing?
- Yes — you save up to 29% if you pay annually instead of month-to-month. They also mention: "Annual Billing – Save 25%."
- Which plan makes sense for me?
- Free is bait for solo site owners who just need a basic cookie banner to stop feeling exposed; Starter targets small businesses that need real policy generators and consent management; Pro+ kicks in once you're juggling multiple compliance frameworks (GDPR, CCPA, etc.) or need more advanced scanning. Agency is the escape hatch for anyone managing legal compliance across a portfolio of client sites.
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Comparing Termly to something specific? Try Termly vs 1Password, Termly vs Aqua Security, or Termly vs Bitdefender GravityZone. Or see the best Termly alternatives, ranked.
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