Adapty vs GoCardless Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Adapty GoCardless
Starts at Custom Custom
Number of plans 2 4
Free plan
Free trial
Pricing model usage-based usage-based

Pro

$0/mo
  • Open-source SDKs for all mobile platforms
  • Web payments (Stripe, Paddle, or custom)
  • Cross-platform subscription sync with sharing controls
  • Global infrastructure across 100+ countries
  • Reliable SDK performance on slow networks or offline
  • Server-side API, webhooks and cloud data export
  • Revenue, MRR, churn, ARPU, 10+ conversion metrics and more
  • Full install-to-purchase funnel and cumulative LTV
  • Cohort analysis with predictive LTV and revenue
  • Filter or group by country, platform, product, custom attributes and more
  • Dashboards for one app or many, with scheduled email reports
  • No-code integrations with marketing, analytics and cloud platforms
  • Drag-and-drop intuitive editor
  • Fast-loading and native paywalls, smooth on device
  • 50+ proven templates + AI generator
  • Supports video, animations, timers, sliders, trial toggles, quizzes, personalization and more
  • Built-in localization via AI or manual import/export
  • Create new pricing and visuals and deploy them without app updates
  • Use our no-code builder or your custom remote config
  • Segment users by attributes or behavior to personalize their flow
  • A/B testing engine: custom traffic splits, unlimited variants and early winner predictions
  • No-code integrations with engagement platforms
  • Built-in CRM: view user purchase history and resolve support cases
  • Revenue and LTV predictions at the cohort level
  • Early winner predictions for A/B tests
  • Autopilot: AI-suggested pricing experiments
  • AI Paywall Generator
  • Automatic paywall localization
  • Discord community of app builders
  • Forum and knowledge base
  • Email support
  • Live chat support for paid customers

Enterprise

Popular
Custom
  • Custom pricing
  • White-glove onboarding and migration
  • 24/7 support in a dedicated Slack channel
  • Dedicated success manager
  • Regular growth insights
  • Custom data exports
  • Custom contract and SLAs
  • Data residency in the US or EU

Standard

Popular
Custom
  • 1% + 20p
  • Per transaction

Advanced

Custom
  • 1.25% + 20p
  • Per transaction

Pro

Custom
  • 1.4% + 20p
  • Per transaction

Custom

Custom
  • Fully customised package
  • Volume-based discounts
  • Dedicated customer support

Adapty vs GoCardless FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Adapty has a free plan. GoCardless doesn't — you'll need to pay from day one.
How do they charge?
Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?
Depends on what you need. Adapty: This undercuts flat-fee subscription analytics tools for early-stage apps (free until $5K/month is generous) but can get pricier than a fixed monthly fee once an app scales into serious revenue. They're clearly targeting indie devs and small mobile teams first, then riding the revenue-share model up as those apps grow — betting on volume over big enterprise contracts.

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