Adapty Pricing (2026)

Pure revenue-share model — you pay 1% of your app's monthly tracked revenue once you cross $5K MTR, with no fixed platform fee. The value metric is your subscription revenue, which means Adapty's cost scales directly with your success.

4 plans usage-based Free plan
Free
$0/mo
Pro
Contact Sales
Enterprise
Contact Sales
Custom pricing
Contact Sales
Verified Jul 25, 2026 Official pricing page
Screenshot of Adapty's pricing page showing its plans and prices
Their pricing page, captured Jul 25, 2026

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Free

$0/mo

Pro

Contact Sales

Enterprise

Contact Sales
  • Custom pricing
  • White-glove onboarding and migration
  • 24/7 support in a dedicated Slack channel
  • Dedicated success manager
  • Regular growth insights
  • Custom data exports
  • Custom contract and SLAs
  • Data residency in the US or EU
  • SOC2 certified

Custom pricing

Contact Sales

AI Pricing Analysis

Pricing Model

Pure revenue-share model — you pay 1% of your app's monthly tracked revenue once you cross $5K MTR, with no fixed platform fee. The value metric is your subscription revenue, which means Adapty's cost scales directly with your success.

Tier Strategy

The free tier is a no-brainer for early-stage apps under $5K MTR, and the jump to 'Pro' is automatic — same features, just 1% kicks in when you cross that threshold. Enterprise and the separate Custom pricing card are for teams that need negotiated rates, SLAs, or volume discounts once the 1% starts feeling painful at scale.

Competitive Positioning

They're positioning as the low-friction, founder-friendly option — no upfront cost means zero risk to start, which undercuts flat-fee competitors like RevenueCat's paid tiers for small apps. At scale, 1% of revenue is a meaningful line item, so they're competing on ease-of-entry rather than being the cheapest option for high-revenue apps.

Growth Lever

The upgrade trigger isn't a feature wall — it's purely revenue growth, which is clever because your bill goes up automatically as your app scales without any manual plan change. The real expansion play is the add-on ecosystem (Refund Saver, Attribution, Ads Manager, etc.), which layers additional costs on top of the base 1% and is where Adapty likely captures significant incremental revenue from mature apps.

Adapty Pricing FAQ

How much does Adapty cost?
Pricing is custom — you'll need to talk to their sales team for a quote.
Is there a free plan?
Yes. The "Free" plan is free forever, not just a trial. It's enough to evaluate the product before upgrading.
Can I try it before paying?
There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?
Pure revenue-share model — you pay 1% of your app's monthly tracked revenue once you cross $5K MTR, with no fixed platform fee. The value metric is your subscription revenue, which means Adapty's cost scales directly with your success.
Which plan makes sense for me?
The free tier is a no-brainer for early-stage apps under $5K MTR, and the jump to 'Pro' is automatic — same features, just 1% kicks in when you cross that threshold. Enterprise and the separate Custom pricing card are for teams that need negotiated rates, SLAs, or volume discounts once the 1% starts feeling painful at scale.

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Comparing Adapty to something specific? Try Adapty vs Adyen, Adapty vs Braintree, or Adapty vs Chargebee.

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