Adobe Express vs Balsamiq Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Adobe Express Balsamiq
Starts at $10/mo $16/mo
Number of plans 2 3
Free plan —
Free trial
Pricing model flat-rate per-seat

Adobe Express

Official page

Adobe Express Free

$0/mo
  • Templates: Access to 100,000+ static and video templates
  • Assets: 1M+ royalty-free Adobe Stock photos, videos, music tracks, and design elements
  • Fonts: Access to 4,000+ fonts from the Adobe Fonts collection.
  • Editing tools: Standard photo, video, and document editing tools
  • Content scheduling: Plan and schedule posts to 1 account per social network
  • Version history: 10 days
  • Storage: 5GB
  • Devices: Works on desktop browsers and mobile phones
  • Seamless integration across Adobe apps like Photoshop, Illustrator, InDesign, Firefly, Acrobat and Lightroom
  • Professionally designed templates
  • Template recommendations: Preview your photo in fully editable templates that complement the context of your photo.
  • Adobe Stock photos
  • Adobe Stock videos
  • Adobe Stock audio/music
  • Adobe Stock sound effects
  • Adobe Stock backgrounds
  • Adobe Stock design assets: Illustrations, brushes, textures, frames, and more.
  • Adobe Stock icons
  • Basic Shapes
  • AI Assistant (Beta): Prompt-anything, edit-everything
  • Generate Presentations: Turn your documents into presentations in minutes.
  • Generate images, text effects, templates & more
  • Insert & Remove Objects
  • Generate 5-second videos
  • Erase
  • Photo Adjustments and Effects: Adjust contrast, shadows, saturation and more, or add effects and blend modes, powered by Photoshop.
  • Start from photos: Start from a JPG, PNG, PSD, and more to bring your photo into the all-in-one editor.
  • Adobe Fonts
  • Font recommendations: See recommendations for fonts that match the style of your design.
  • Add and sync your .psd and .ai files
  • Export in JPEG, PNG, PDF, GIF, PPT
  • Export as PNG with transparent background
  • Draw and paint with 85+ brushes and coloring pages
  • Drag-and-drop video creation
  • Remove video background
  • Animate All: Automatically apply motion to your entire design
  • Dynamic Animations: Add physics-based animation to your photos, videos, text, shapes, and icons.
  • Record voiceover and video directly in-app
  • Video transitions
  • Video length
  • Remove Image Background
  • Resize Image
  • Crop Image
  • Generate QR Code
  • PDF Quick Actions: Edit, Combine, Organize, Import/Enhance PDF
  • Convert to GIF
  • Convert to JPG/PNG/SVG/MP4
  • Caption Video
  • Resize Video
  • Clip Maker: Turn video podcasts, educational videos, and product reviews into social clips with captions
  • Merge, Crop, and Trim Video
  • Animate Characters
  • Libraries: Store all your Adobe Express and Creative Cloud assets in one place.
  • Branded templates: Create brand-specific templates for use across all your teams.
  • Real-time co-editing and commenting
  • Content Scheduler: Plan, publish, and schedule direct to social channels.
  • Shared social calendars
  • Cloud storage
  • Version history

Acrobat Express

Popular
$10/mo
  • Templates: Access to all premium static and video templates
  • Assets: 200M+ royalty-free Adobe Stock photos, videos, music tracks, and design elements
  • Fonts: Access to the complete Adobe Fonts collection with over 30,000+ fonts.
  • Editing tools: Additional tools like Remove Video Background, advanced animation, and more
  • Content scheduling: Plan and schedule posts to 3 accounts per social network
  • Version history: 30 days
  • Storage: 100GB
  • Devices: Works on desktop browsers and mobile phones
  • One-click Resize: Automatically resize assets for multiple channels
  • Brand management: Brand kits to maintain consistency across your content
  • Acrobat Reader: View, comment, print, plus fill and sign PDF forms
  • Acrobat AI Assistant: Summarize documents and get answers with citations
  • Generate podcast: Listen to key insights on the go with AI-generated podcasts
  • PDF Spaces: Bring documents, AI insights, and team feedback into one shared workspace
  • Generate presentations: Turn documents into decks, customizable in Adobe Express
  • Seamless integration across Adobe apps like Photoshop, Illustrator, InDesign, Firefly, Acrobat and Lightroom
  • Do more with your documents. Create, convert, export, and secure PDFs, with AI Assistant (includes PDF Spaces) built in to help you summarize, search, and get answers fast.
  • Professionally designed templates
  • Template recommendations: Preview your photo in fully editable templates that complement the context of your photo.
  • Adobe Stock photos
  • Adobe Stock videos
  • Adobe Stock audio/music
  • Adobe Stock sound effects
  • Adobe Stock backgrounds
  • Adobe Stock design assets: Illustrations, brushes, textures, frames, and more.
  • Adobe Stock icons
  • Basic Shapes
  • AI Assistant (Beta): Prompt-anything, edit-everything
  • Generate Presentations: Turn your documents into presentations in minutes.
  • Generative credits
  • Generate images, text effects, templates & more
  • Insert & Remove Objects
  • Commercial Use: Create content with features designed to be commercially safe, powered by Adobe Firefly generative AI.
  • Generate 5-second videos
  • Erase
  • Photo Adjustments and Effects: Adjust contrast, shadows, saturation and more, or add effects and blend modes, powered by Photoshop.
  • Start from photos: Start from a JPG, PNG, PSD, and more to bring your photo into the all-in-one editor.
  • Adobe Fonts
  • Font recommendations: See recommendations for fonts that match the style of your design.
  • Add and sync your .psd and .ai files
  • Export in JPEG, PNG, PDF, GIF, PPT
  • Export as PNG with transparent background
  • Draw and paint with 85+ brushes and coloring pages
  • Drag-and-drop video creation
  • Remove video background
  • Animate All: Automatically apply motion to your entire design
  • Dynamic Animations: Add physics-based animation to your photos, videos, text, shapes, and icons.
  • Record voiceover and video directly in-app
  • Video transitions
  • Video length
  • Export in 4K
  • Enhance Speech
  • TikTok Symphony Assistant Add-on: 1M+ songs and sounds from TikTok's Commercial Music Library.
  • Remove Image Background
  • Resize Image
  • Crop Image
  • Generate QR Code
  • PDF Quick Actions: Edit, Combine, Organize, Import/Enhance PDF
  • Convert to GIF
  • Convert to JPG/PNG/SVG/MP4
  • Caption Video
  • Resize Video
  • Clip Maker: Turn video podcasts, educational videos, and product reviews into social clips with captions
  • Merge, Crop, and Trim Video
  • Animate Characters
  • Brand Kits: Keep all your colors, fonts, logos and graphics in one brand kit.
  • Extract brand colors, fonts, logos from image in one-click
  • Libraries: Store all your Adobe Express and Creative Cloud assets in one place.
  • Branded templates: Create brand-specific templates for use across all your teams.
  • Brand controls: Specify which brand colors and fonts can be used in a shared template.
  • Custom Home: Featured branded banner and instant access to approved on-brand templates.
  • Real-time co-editing and commenting
  • Share templates across teams
  • Resize: Resize for multiple formats - at one time, in the same file.
  • Translate: Automatically translate text into 45+ languages.
  • Safe Zones: Format-aware guides to keep important text, visuals, and logos visible
  • Caption Writer: AI-generated social captions tailored to your design
  • Social Mentions: Add mentions directly in captions when scheduling posts.
  • Content Scheduler: Plan, publish, and schedule direct to social channels.
  • Shared social calendars
  • Cloud storage
  • Version history

Balsamiq

Official page

Starter

$16/mo
  • Up to 10 projects
  • Invite unlimited reviewers
  • 500 monthly Balsamiq AI credits per editor
  • Slack integration
  • Create custom, reusable UI components
  • Export to PDF or image

Teams

Popular
$24/mo
  • Up to 100 projects
  • Invite unlimited reviewers
  • 1,000 monthly Balsamiq AI credits per editor
  • Billing admin role and permissions
  • Create custom, reusable UI components
  • Export to PDF or image
  • Priority support

Enterprise

$35/mo
  • Up to 400 projects
  • 2,500 monthly Balsamiq AI credits per editor
  • SSO with SAML
  • Legal and security review support
  • Data storage in the US or EU
  • Premium support

Adobe Express vs Balsamiq FAQ

Which one is cheaper?
Adobe Express starts lower at $10/mo, compared to $16/mo for Balsamiq.
Can I use either one for free?
Adobe Express has a free plan. Balsamiq doesn't — though they do offer a free trial.
How do they charge?
Different approach here. Adobe Express uses flat-rate pricing, while Balsamiq goes with per-seat. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Adobe Express: At $10.99/mo they're undercutting Canva Pro ($15/mo) while bundling in PDF functionality that Canva doesn't touch — a deliberate move to win SMB users and solo professionals who bounce between design and document work. It's a value play dressed up with Adobe's brand credibility. Balsamiq: Balsamiq sits at the budget-to-mid end of the design tool market, well below Figma or Sketch on price, and they're leaning into that. They're not chasing enterprise design teams — they're targeting PMs, BAs, and scrappy product teams who want low-fidelity wireframing without a steep learning curve or a steep bill.

Keep tabs on both.

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