Adobe Express vs Balsamiq Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Adobe Express | Balsamiq | |
|---|---|---|
| Starts at | $9/mo | $16/mo |
| Number of plans | 3 | 3 |
| Free plan | — | |
| Free trial | ||
| Pricing model | per-seat | per-seat |
Adobe Express Free
- Includes basic editing tools and limited assets
- Templates: Access to 100,000+ static and video templates
- Assets: 1M+ royalty-free Adobe Stock photos, videos, music tracks, and design elements
- Fonts: Access to 4,000+ fonts from the Adobe Fonts collection.
- Editing tools: Standard photo, video, and document editing tools
- Content scheduling: Plan and schedule posts to 1 account per social network
- Version history: 10 days
- Storage: 5GB
- Devices: Works on desktop browsers and mobile phones
Adobe Express Premium
- Includes all Free plan features, and more
- Generative AI: 250 generative credits per month per user with generative AI features designed to be commercially safe.
- Templates: Access to all premium static and video templates
- Assets: 200M+ royalty-free Adobe Stock photos, videos, music tracks, and design elements
- Fonts: Access to the complete Adobe Fonts collection with over 30,000+ fonts.
- Editing tools: Additional tools like Remove Video Background, advanced animation, and more
- Content scheduling: Plan and schedule posts to 3 accounts per social network
- Version history: 30 days
- Storage: 100GB
- Devices: Works on desktop browsers and mobile phones
- One-click Resize: Automatically resize assets for multiple channels
- Brand management: Brand kits to maintain consistency across your content
Adobe Firefly Pro
Popular- Includes all Premium plan features, and more (except the 250 credits)
- Generative AI for video and audio: 4,000 monthly generative credits for premium AI video and audio features like Text to Video.
- Generative AI for images: Unlimited access to standard image features like Generative Fill in Photoshop
- Text to Video: Generate up to 40 five-second videos with Firefly creative AI
- Third-party models: Access partner generative AI models in Firefly such as Google, OpenAI, Flux, and more
- Translation: Translate up to 13 minutes of video and audio
- Sound effects: Generate up to 400 sound effects
- Firefly Boards: Explore ideas and create mood boards with unlimited access
- Adobe Photoshop on web and mobile (full access): Powerful image editing
Starter
- Up to 10 projects
- Invite unlimited reviewers
- 500 monthly Balsamiq AI credits per editor
- Balsamiq MCP server
- Slack integration
- Create custom, reusable UI components
- Export to PDF or image
Teams
Popular- Up to 100 projects
- Invite unlimited reviewers
- 1,000 monthly Balsamiq AI credits per editor
- Balsamiq MCP server
- Billing admin role and permissions
- Create custom, reusable UI components
- Export to PDF or image
- Priority support
Enterprise
- Up to 400 projects
- 2,500 monthly Balsamiq AI credits per editor
- Balsamiq MCP server
- SSO with SAML
- Legal and security review support
- Data storage in the US or EU
- Premium support
Adobe Express vs Balsamiq FAQ
- Which one is cheaper?
- Adobe Express starts lower at $9/mo, compared to $16/mo for Balsamiq.
- Can I use either one for free?
- Adobe Express has a free plan. Balsamiq doesn't — though they do offer a free trial.
- How do they charge?
- Both use a per-seat model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Adobe Express: Adobe's playing the accessible-entry-point card in a category where Canva dominates the low end and full Creative Cloud apps sit way above at $20-50+/mo per app. Express undercuts Adobe's own flagship tools to pull in Canva switchers who want the Adobe name and asset ecosystem without the Photoshop-level price tag or learning curve. Balsamiq: At $16-35/seat/month, Balsamiq sits cheap relative to full-blown design/prototyping suites like Figma or Sketch, which makes sense since it's a lo-fi wireframing tool, not a pixel-perfect design platform. They're clearly courting budget-conscious teams and nonprofits (hence the 50% discount) rather than trying to win enterprise design orgs outright.
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