AgencyAnalytics vs FullStory Pricing (2026)

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Which one is cheaper?

One or both use custom pricing, so it depends on your specific needs.

Can I use either one for free?

FullStory has a free plan. AgencyAnalytics doesn't — though they do offer a free trial.

How do they charge?

Different approach here. AgencyAnalytics uses usage-based pricing, while FullStory goes with custom. That changes the math depending on your team size and usage.

Which one is a better deal?

Depends on what you need. AgencyAnalytics: At $20/client/month, they're positioned as accessible for small-to-mid agencies rather than competing on rock-bottom price or premium bells and whistles. They're going after agencies that want simplicity in pricing (one flat per-client rate) instead of the tiered feature-gating you see with tools like AgencyAnalytics' competitors. FullStory: Sitting firmly in premium territory by hiding all prices behind a demo request — a move typically reserved for vendors targeting mid-market and enterprise buyers who expect to negotiate, not self-serve. They're not competing on price transparency at all, which puts them at odds with tools like Hotjar or Microsoft Clarity that lead with accessible or free pricing.

Still deciding? See the best AgencyAnalytics alternatives or the best FullStory alternatives, ranked with verified pricing.