AgencyAnalytics vs Pendo Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| AgencyAnalytics | Pendo | |
|---|---|---|
| Starts at | $20/mo | Custom |
| Number of plans | 2 | 4 |
| Free plan | — | |
| Free trial | ||
| Pricing model | usage-based | custom |
Everything your agency needs
- Automated client reporting
- White-label branding
- Client portal
- Goals, alerts & anomaly detection
- API access
- Unlimited staff & client users
- AI insights & analysis
- 85+ integrations
- Benchmarks & forecasting
- MCP access (ChatGPT & Claude)
- Custom domain & email
- Email & chat support
Enterprise
Free
- Product Analytics
- In-app Guides
- Net Promoter Score (NPS)
Base
- Product Analytics
- In-app Guides
Core
- Product Analytics
- In-app Guides
- Session Replay
Ultimate
Popular- Product Analytics
- In-app Guides
- Session Replay
- Sentiment (NPS, PMF, CSAT surveys)
- Orchestrate
- Listen
- Data Sync
AgencyAnalytics vs Pendo FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Pendo has a free plan. AgencyAnalytics doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. AgencyAnalytics uses usage-based pricing, while Pendo goes with custom. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. AgencyAnalytics: At $20/client/month, they're positioning as accessible for growing agencies without the sticker shock of flat enterprise contracts — not the cheapest tool in the reporting space, but competitive against platforms like DashThis or Reportz that use similar per-client models. They're clearly targeting mid-market agencies that have outgrown manual reporting but aren't ready to pay for a full Looker-style BI stack. Pendo: Pendo plays in the premium tier of the product analytics and digital adoption space, competing directly with Amplitude and Mixpanel on analytics but also against Gainsight PX and WalkMe on in-app guidance. They're not trying to win on price — the custom quote model and add-on structure signal they're targeting companies willing to pay for an integrated platform rather than point solutions.
Keep tabs on both.
We'll monitor pricing changes for AgencyAnalytics and Pendo and let you know when something moves.