Agorapulse vs Brand24 Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Agorapulse | Brand24 | |
|---|---|---|
| Starts at | $99/mo | $249/mo |
| Number of plans | 4 | 5 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | per-seat | hybrid |
Standard
- Schedule and publish unlimited posts
- Manage all messages and organic comments from one inbox
- Access basic reports on your audience and top content, and export branded reports
Professional
- Expand your publishing toolbox with link in bio, Instagram product tagging, and calendar notes
- Monitor and reply to ad comments
- Improve teamwork with post and inbox assignments, plus team performance reports
Advanced
Popular- Streamline operations with labels, saved replies, automated moderation rules, and bulk actions
- Align your team with shared content calendars
- Level up your reporting with advanced reports, ads reports, ROI analysis, and competitor benchmarking
Custom
- Scale without limits: manage unlimited social profiles and leverage AI-powered reply suggestions
- Collaborate at an enterprise level with SSO, custom roles, and multi-step approval workflows
- Unlock full reporting capabilities: import historical data, integrate via API, and analyze sentiment
- Get priority support, a dedicated Customer Success Manager, 1:1 training, and quarterly business reviews
Individual
- 2K mentions / mo
- 1 user
- Update every 12h
- AI Sentiment Analysis
Team
- 10k mentions / mo
- Unlimited users
- Update every hour
- Chat Support
- AI Sentiment Analysis
Pro
Popular- 40K mentions / mo
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights (for 2 projects)
- AI Topics (for 2 projects)
- Smart Context Search (add-on)
Business
- 100K mentions / mo
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights (for 5 projects)
- Unlimited AI Topics
- Smart Context Search (add-on)
- Client Success Lead
- Advanced Reports
Enterprise
- Custom mentions limit
- Unlimited users
- Realtime update
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- Unlimited AI Insights
- Unlimited AI Topics
- Smart Context Search
- Client Success Lead
- Advanced Reports
- Dedicated consulting
- AI Visibility module
Agorapulse vs Brand24 FAQ
- Which one is cheaper?
- Agorapulse starts lower at $99/mo, compared to $249/mo for Brand24.
- Can I use either one for free?
- Neither has a free plan. But Agorapulse and Brand24 offer a free trial.
- How do they charge?
- Different approach here. Agorapulse uses per-seat pricing, while Brand24 goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Agorapulse: At $99-$199/mo before custom pricing kicks in, Agorapulse sits mid-market — pricier than bare-bones schedulers like Buffer but cheaper than enterprise suites like Sprout Social or Hootsuite's top tiers. They're courting agencies and mid-size marketing teams who've outgrown lightweight tools but don't need a full enterprise contract yet. Brand24: At $249-$1499/mo, Brand24 sits firmly in the premium tier of social listening tools — well above lightweight mention trackers but positioned to compete with heavyweight platforms like Brandwatch or Sprinklr at a fraction of their cost. They're clearly courting mid-market and agency budgets rather than bootstrapped startups.
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