Ahrefs vs KeywordTool.io Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Ahrefs pricing | KeywordTool.io pricing | |
|---|---|---|
| Starts at | $129/mo | $88/mo |
| Number of plans | 4 | 5 |
| Free plan | — | |
| Free trial | — | — |
| Pricing model | hybrid | flat-rate |
Price is one row. To weigh the features too, use our feature comparison template →
Lite
- 5 projects
- 6 months of historical data
- 750 tracked keywords
- 5 tracked AI prompts
- 100,000 crawl credits
- API and MCP access
- 1,000 credits per user
- 1 user included
- Add 2 more users at $40/mo each
Standard
- 20 projects
- 2 years of historical data
- 2,000 tracked keywords
- 10 tracked AI prompts
- 500,000 crawl credits
- API and MCP access
- Unlimited credits per user
- 1 user included
- Add 5 more users at $60/mo each
Advanced
- 50 projects
- 5 years of historical data
- 5,000 tracked keywords
- 20 tracked AI prompts
- 1,500,000 crawl credits
- API and MCP access
- Unlimited credits per user
- 1 user included
- Add 10 more users at $80/mo each
Enterprise
- Uncapped API access
- Custom API Endpoints
- SSO & enterprise-grade security
- Access management & audit log
- Unlimited historical data
- Forecasting & trends
Starter
- 50 requests/day
- Search volume data for 50,000 keywords/day
- 12 months historical data
- Web Interface, MCP and API
- All 15 platforms
- Cost per click & competition
- Device breakdown
Growth
Popular- 100 requests/day
- Search volume data for 100,000 keywords/day
- 24 months historical data
- Web Interface, MCP and API
- All 15 platforms
- Cost per click & competition
- Device breakdown
Scale
- 200 requests/day
- Search volume data for 200,000 keywords/day
- 48 months historical data
- Web Interface, MCP and API
- All 15 platforms
- Cost per click & competition
- Device breakdown
Agency
- 400 requests/day
- Search volume data for 400,000 keywords/day
- 48 months historical data
- Web Interface, MCP and API
- All 15 platforms
- Cost per click & competition
- Device breakdown
Enterprise & Custom
- Higher daily request and keyword-volume limits
- Custom API and MCP usage envelopes
- Accommodation for documentation requests and vendor onboarding needs
- International bank transfer payment support
- Any required documentation and internal compliance process support
Ahrefs vs KeywordTool.io FAQ
- Which one is cheaper?
- KeywordTool.io is the cheaper option, starting at $88/mo vs $129/mo for Ahrefs.
- Can I use either one for free?
- Ahrefs has a free plan. KeywordTool.io doesn't — you'll need to pay from day one.
- How do they charge?
- Different approach here. Ahrefs uses hybrid pricing, while KeywordTool.io goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Ahrefs: Ahrefs sits firmly in premium territory compared to scrappier tools like Ubersuggest or Mangools, but it's cheaper at entry than Semrush's comparable tiers. They're clearly chasing serious SEOs and agencies who'll pay up for data depth rather than casual users just dipping a toe into keyword research. KeywordTool.io: They're priced above entry-level tools like Ubersuggest but well below full-suite platforms like Semrush or Ahrefs — positioning as a specialized, mid-market keyword research tool rather than an all-in-one SEO suite. They're going after teams that don't need rank tracking or backlink data but need serious keyword volume.
Still deciding? See the best Ahrefs alternatives or the best KeywordTool.io alternatives, ranked with verified pricing.
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