Ahrefs vs Serpstat Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Lite
- 5 projects
- 6 months of historical data
- 750 tracked keywords
- 5 tracked prompts
- 100,000 crawl credits
- 1,000 credits per user
- 1 user included
- Add 2 more users at $40/mo each
- Dashboard
- Site Explorer
- Keywords Explorer
- Brand Radar
- Site Audit
- Always-on audit
- Rank Tracker
- Competitive Analysis
- SERP history
- Page Inspect
- Web Analytics
- API access
- MCP Server
- Report Builder
- Social Media Manager Beta
- GBP Monitor Beta
Standard
- 20 projects
- 2 years of historical data
- 2,000 tracked keywords
- 10 tracked prompts
- 500,000 crawl credits
- Unlimited credits per user
- 1 user included
- Add 5 more users at $60/mo each
- Dashboard
- Site Explorer
- Keywords Explorer
- Brand Radar
- Site Audit
- Always-on audit
- Rank Tracker
- Competitive Analysis
- SERP history
- Page Inspect
- Web Analytics
- API access
- MCP Server
- Report Builder
- Social Media Manager Beta
- GBP Monitor Beta
- Portfolios
- Content Explorer
- Batch Analysis
- SERP comparison
- Web visibility
- Site structure
- Broken backlinks
- Broken links
- Outgoing links
- Calendar view
- Linking authors
- AI suggestions
- Keyword clusters
- Search intents
- Translations
- SERP updates
Advanced
- 50 projects
- 5 years of historical data
- 5,000 tracked keywords
- 20 tracked prompts
- 1,500,000 crawl credits
- Unlimited credits per user
- 1 user included
- Add 10 more users at $80/mo each
- Dashboard
- Site Explorer
- Keywords Explorer
- Brand Radar
- Site Audit
- Always-on audit
- Rank Tracker
- Competitive Analysis
- SERP history
- Page Inspect
- Web Analytics
- API access
- MCP Server
- Report Builder
- Social Media Manager Beta
- GBP Monitor Beta
- Portfolios
- Content Explorer
- Batch Analysis
- SERP comparison
- Web visibility
- Site structure
- Broken backlinks
- Broken links
- Outgoing links
- Calendar view
- Linking authors
- AI suggestions
- Keyword clusters
- Search intents
- Translations
- SERP updates
- Looker Studio integration
- Search type distribution
- Agency directory listing
- Segmentation Soon
- HTTP authentication
Enterprise
- Uncapped API access
- SSO & enterprise-grade security
- Access management & audit log
- Unlimited historical data
- Personalized higher limits & data exports
- Forecasting & trends
Individual
- 5 projects
- 100 searches for sites, keywords, and links per day
- 10,000 keyword position checks
- 30,000 pages to audit
- 50,000 export rows
Team
Popular- Unlimited projects
- 500 searches for sites, keywords, and links per day
- keyword position checks
- 150,000 pages to audit
- 250,000 export rows
Agency
- Unlimited projects
- 5,000 searches for sites, keywords, and links per day
- 500,000 keyword position checks
- 1,500,000 pages to audit per month
- 2,500,000 export rows per month
Ahrefs vs Serpstat FAQ
- Which one is cheaper?
- Serpstat is the cheaper option, starting at $50/mo vs $129/mo for Ahrefs.
- Can I use either one for free?
- Ahrefs has a free plan. Serpstat doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Ahrefs uses per-seat pricing, while Serpstat goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Ahrefs: Ahrefs sits in the premium tier of SEO tools — more expensive than Ubersuggest or Mangools by a wide margin, and roughly neck-and-neck with Semrush on mid-tier plans. They're going after serious SEO practitioners and agencies who treat data quality as non-negotiable, not budget-conscious beginners. Serpstat: Sitting well below Ahrefs and Semrush on entry price, Serpstat plays the value/challenger card for teams that want a full SEO suite without the premium sticker price. It's aimed at agencies and growing teams priced out of the big two, not enterprises chasing the most exhaustive data set.
Keep tabs on both.
We'll monitor pricing changes for Ahrefs and Serpstat and let you know when something moves.