Alchemer vs Lookback Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Alchemer pricing Lookback pricing
Starts at $55/mo $24/mo
Number of plans 4 4
Free plan —
Free trial
Pricing model hybrid hybrid

Price is one row. To weigh the features too, use our feature comparison template →

Collaborator

$55/mo
  • Unlimited surveys
  • 75k annual responses
  • Email support

Professional

Popular
$165/mo
  • 100k annual responses
  • Custom templates and branding
  • Additional logic, scripting, publishing, and analysis
  • Email and phone support

Full Access

$275/mo
  • 125k annual responses
  • Advanced research question types
  • Advanced statistical analysis tools
  • Advanced reporting tools
  • Email and phone support

Platform Plans

Custom
  • Omnichannel feedback collection
  • Integrate feedback with existing systems
  • 24/7 expert support
  • Analyze open text
  • Dedicated Customer Success Manager
  • Enterprise-grade security features
  • SSO and permission-based controls

Freelance

$24/mo
  • 10 sessions
  • 1 panel participant included *
  • Bring your own participants for free
  • All core features
  • Solo seat
  • Unlimited guests
  • Chat support

Team

$148/mo
  • 100 sessions
  • 10 panel participants included *
  • Bring your own participants for free
  • All core features
  • 10 collaborators
  • Unlimited guests
  • Security Self-Assess
  • Chat support

Insights Hub

Popular
$343/mo
  • 300 sessions
  • 30 panel participants included *
  • Bring your own participants for free
  • All core features
  • 30 collaborators
  • Unlimited guests
  • Security Assessment Assist
  • Priority chat support

Enterprise

Custom
  • Unlimited sessions
  • Custom panel participant allocation
  • Bring your own participants for free
  • All core features
  • Custom seat configuration
  • Security Review
  • Custom Legal
  • SSO
  • Invoicing/PO
  • Team Training
  • Audits
  • CSM support

Alchemer vs Lookback FAQ

Which one is cheaper?
Lookback is the cheaper option, starting at $24/mo vs $55/mo for Alchemer.
Can I use either one for free?
Lookback has a free plan. Alchemer doesn't — though they do offer a free trial.
How do they charge?
Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?
Depends on what you need. Alchemer: At $55-$275 per user per month, this sits well above SurveyMonkey and Typeform on entry price and edges toward Qualtrics territory at the top, so it's a premium-leaning play for teams that outgrew the cheap tools. The absence of a free plan reinforces that: they're skipping the bottom-of-funnel crowd and targeting research-serious buyers who'll pay for depth. Lookback: Lookback sits in the middle, with a cheap-ish entry at ~$25/mo but a premium-feeling bill once participants and session packs pile on. It's courting hands-on UX researchers and product teams who want live moderated testing, not the all-in-one platform buyers who go to the big unmoderated suites.

Still deciding? See the best Alchemer alternatives or the best Lookback alternatives, ranked with verified pricing.

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