Which one is cheaper?

One or both use custom pricing, so it depends on your specific needs.

Can I use either one for free?

FullStory has a free plan. Alteryx doesn't — though they do offer a free trial.

Both use a custom model, so the comparison is straightforward — it comes down to features and limits at each price point.

Which one is a better deal?

Depends on what you need. Alteryx: At $250/user/month just to get in the door, Alteryx sits firmly in premium territory compared to lighter-weight BI or data prep tools — this isn't a tool you buy on impulse. They're competing for enterprise data teams and analysts who already have budget authority, not scrappy startups price-shopping on a landing page. FullStory: FullStory positions as a premium analytics player — they're not trying to win on price, they're competing on data fidelity and DX Intelligence against Heap and Mixpanel. The all-custom pricing signals they're targeting mid-market and up, not scrappy startups.

Alteryx vs FullStory Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

	Alteryx	FullStory
Starts at	$250/mo	Custom
Number of plans	3	3
Free plan	—
Free trial		—
Pricing model	custom	custom

Alteryx

Official page

Starter Edition

$250/mo

Professional Edition

Custom

Enterprise Edition

Custom

FullStory

Official page

Business

Custom

StoryAI Summaries
Live Session Viewing
Developer Tools
Heatmaps
Scroll Maps
Click Maps
Session Replay
Tabbed Browsing
Session Summary Notes
Conversion Maps
Guides and Surveys
Mobile Analytics
Customizable Dashboards
Funnels
Page Flow Analysis
User Segmentation
Sentiment Signals
User Trends
Event Sequence
Metrics
Segment Health
Tables
Retention Analysis
Journeys
Metric Insights
Watched Elements
Conversion Analysis
Co-Browsing
Omnisearch
Segment Alerts
Event Filter
Platform Filter
Unlimited Spaces
Templates
User Filter
Personal Workspace
Metric Alerts
Activation Quota
Integrations
Webhooks
Data Export
Consent API
FS.Identity API
Element API
AI-Powered Fullcapture
Private and Sensitive Data Excluded by Default
Retroactive Data History
Server Side Events Capture
Data Layer Capture
Data Quality Monitoring
Data Studio
Recommendations
Multi-Organization Management
Role-Based Access Control
Sensitive Data Detection
Configurable Form Privacy
Persistent Data Encryption Using AES-256 Standards
Restriction by IP
Restriction by Location
Restriction by User Agent
Security Compliance
SAML Single Sign-On (SSO)

Advanced

Popular

Custom

StoryAI Summaries
Live Session Viewing
Developer Tools
Heatmaps
Scroll Maps
Click Maps
Session Replay
Tabbed Browsing
Session Summary Notes
Conversion Maps
Guides and Surveys
Mobile Analytics
Customizable Dashboards
Funnels
Page Flow Analysis
User Segmentation
Sentiment Signals
User Trends
Event Sequence
Metrics
Segment Health
Tables
Retention Analysis
Journeys
Metric Insights
Watched Elements
Conversion Analysis
Co-Browsing
Omnisearch
Segment Alerts
Event Filter
Platform Filter
Unlimited Spaces
Templates
User Filter
Personal Workspace
Metric Alerts
Activation Quota
Integrations
Webhooks
Data Export
Consent API
FS.Identity API
Element API
AI-Powered Fullcapture
Private and Sensitive Data Excluded by Default
Retroactive Data History
Server Side Events Capture
Data Layer Capture
Data Quality Monitoring
Data Studio
Recommendations
Multi-Organization Management
Role-Based Access Control
Sensitive Data Detection
Configurable Form Privacy
Persistent Data Encryption Using AES-256 Standards
Restriction by IP
Restriction by Location
Restriction by User Agent
Security Compliance
SAML Single Sign-On (SSO)

Enterprise

Custom

StoryAI Summaries
Live Session Viewing
Developer Tools
Heatmaps
Scroll Maps
Click Maps
Session Replay
Tabbed Browsing
Session Summary Notes
Conversion Maps
Guides and Surveys
Mobile Analytics
Customizable Dashboards
Funnels
Page Flow Analysis
User Segmentation
Sentiment Signals
User Trends
Event Sequence
Metrics
Segment Health
Tables
Retention Analysis
Journeys
Metric Insights
Watched Elements
Conversion Analysis
Co-Browsing
Omnisearch
Segment Alerts
Event Filter
Platform Filter
Unlimited Spaces
Templates
User Filter
Personal Workspace
Metric Alerts
Activation Quota
Integrations
Webhooks
Data Export
Consent API
FS.Identity API
Element API
AI-Powered Fullcapture
Private and Sensitive Data Excluded by Default
Retroactive Data History
Server Side Events Capture
Data Layer Capture
Data Quality Monitoring
Data Studio
Recommendations
Multi-Organization Management
Role-Based Access Control
Sensitive Data Detection
Configurable Form Privacy
Persistent Data Encryption Using AES-256 Standards
Restriction by IP
Restriction by Location
Restriction by User Agent
Security Compliance
SAML Single Sign-On (SSO)

Alteryx vs FullStory FAQ

Which one is cheaper?: One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?: FullStory has a free plan. Alteryx doesn't — though they do offer a free trial.
How do they charge?: Both use a custom model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?: Depends on what you need. Alteryx: At $250/user/month just to get in the door, Alteryx sits firmly in premium territory compared to lighter-weight BI or data prep tools — this isn't a tool you buy on impulse. They're competing for enterprise data teams and analysts who already have budget authority, not scrappy startups price-shopping on a landing page. FullStory: FullStory positions as a premium analytics player — they're not trying to win on price, they're competing on data fidelity and DX Intelligence against Heap and Mixpanel. The all-custom pricing signals they're targeting mid-market and up, not scrappy startups.

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