Alteryx vs GrowthBook Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Alteryx GrowthBook
Starts at $250/mo $40/mo
Number of plans 3 3
Free plan
Free trial
Pricing model custom per-seat

Starter Edition

$250/mo

Professional Edition

Custom

Enterprise Edition

Custom

Starter

$0/mo
  • Up to 3 users
  • 1 project
  • Unlimited feature flags
  • Unlimited experiments
  • Unlimited traffic
  • Bring your own warehouse
  • Managed warehouse option
  • Default environments
  • Community support

Pro

$40/mo
  • Up to 50 users
  • 3 projects
  • Unlimited feature flags
  • Unlimited experiments
  • Unlimited traffic
  • Visual editor
  • Multi-arm bandits
  • Safe rollouts
  • Customizable dashboards
  • Advanced permissioning
  • Power calculator
  • Premium support

Enterprise

Custom
  • Custom environments
  • Ramp schedules
  • Approval workflows
  • Advanced access control
  • SSO & SCIM provisioning
  • Exportable audit logs
  • 99.99% uptime SLAs
  • Optimizations for large datasets
  • Dedicated support & training

Alteryx vs GrowthBook FAQ

Which one is cheaper?
GrowthBook is the cheaper option, starting at $40/mo vs $250/mo for Alteryx.
Can I use either one for free?
GrowthBook has a free plan. Alteryx doesn't — though they do offer a free trial.
How do they charge?
Different approach here. Alteryx uses custom pricing, while GrowthBook goes with per-seat. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Alteryx: At $250/user/month just to get in the door, Alteryx sits firmly in premium territory compared to lighter-weight BI or data prep tools — this isn't a tool you buy on impulse. They're competing for enterprise data teams and analysts who already have budget authority, not scrappy startups price-shopping on a landing page. GrowthBook: GrowthBook is playing the 'open-source credibility meets affordable cloud' angle — undercutting Optimizely and LaunchDarkly significantly while targeting cost-conscious engineering teams who don't want to self-host everything. They're the scrappy, developer-first option in a category dominated by expensive enterprise incumbents.

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