Alteryx vs Supermetrics Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Alteryx | Supermetrics | |
|---|---|---|
| Starts at | $250/mo | $55/mo |
| Number of plans | 3 | 3 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | custom | hybrid |
Starter Edition
Professional Edition
Enterprise Edition
Starter
- 1 core destination*
- Supermetrics Studio
- Includes 4,000 monthly AI credits
- 3 data sources of your choice.
- 1 user*
- 3 accounts per data source
- Weekly data refreshes (Google Sheets only)
- Dashboards
- Single sign-on (SSO)
- No data volume fees
- Data API access
Growth
Popular- 1 core destination*
- Supermetrics Studio
- Includes 12,000 monthly AI credits
- 6 data sources of your choice*.
- 2 users*
- 7 accounts per data source*
- Daily data refreshes (Google Sheets only)
- Dashboards
- Single sign-on (SSO)
- No data volume fees
- Data API access
Enterprise
- Choose from core & DWH destinations
- Supermetrics Studio
- Includes custom monthly AI credits
- Select from all data sources.
- Custom user limit
- Custom account limit
- On-demand data refreshes
- Dashboards
- Enterprise single sign-on (SSO w/ SAML)
- No data volume fees
- Data Transformations
- Custom Data Import
- Data Warehousing
- Supermetrics Storage
- Data API access
- Management API access
- Multiple teams
- Data residency & region control
- Premium support & Customer Success Manager
Alteryx vs Supermetrics FAQ
- Which one is cheaper?
- Supermetrics is the cheaper option, starting at $55/mo vs $250/mo for Alteryx.
- Can I use either one for free?
- Neither has a free plan. But Alteryx and Supermetrics offer a free trial.
- How do they charge?
- Different approach here. Alteryx uses custom pricing, while Supermetrics goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Alteryx: At $250/user/month just to get in the door, Alteryx sits firmly in premium territory compared to lighter-weight BI or data prep tools — this isn't a tool you buy on impulse. They're competing for enterprise data teams and analysts who already have budget authority, not scrappy startups price-shopping on a landing page. Supermetrics: Supermetrics sits in the mid-to-premium range for marketing data connectors, more expensive than scrappier tools like Funnel.io's entry points but cheaper than full-stack ETL platforms like Fivetran at scale. They're clearly targeting marketing analysts and performance teams who want plug-and-play connectors without engineering involvement.
Still deciding? See the best Alteryx alternatives or the best Supermetrics alternatives, ranked with verified pricing.
Keep tabs on both.
We'll monitor pricing changes for Alteryx and Supermetrics and let you know when something moves.